Analyze Merchium e-shops

Secure and full-featured Online Shopping Cart Software with the complete set of powerful ecommerce options to create your own online store with minimum efforts involved.

Page load speed analysis

  • 50/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    3.4 sec

  • Resources loaded

    26 sec

  • Page rendered

    1.1 sec

  • Total page load time

    30.6 sec

Welcome to homepage info - get ready to check Gold Love best content right away, or after learning these important things about

We analyzed page load time and found that the first response time was 3.4 sec and then it took 27.2 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Page optimization

  • HTML 189.3 kB
    Images 1.5 MB
    Javascripts 294.4 kB
    CSS 275.9 kB

    In fact, the total size of main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

    • Original 189.3 kB
    • After minification 133.7 kB
    • After compression 21.8 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 55.6 kB, which is 29% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 167.5 kB or 88% of the original size.

    • Original 1.5 MB
    • After optimization 1.5 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Gold Love images are well optimized though.

    • Original 294.4 kB
    • After minification 294.4 kB
    • After compression 87.2 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 207.2 kB or 70% of the original size.

    • Original 275.9 kB
    • After minification 264.8 kB
    • After compression 47.3 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 228.6 kB or 83% of the original size.

Network requests diagram

  • styles.css
  • styles.css
  • standalone.b7df6622c63f29450a36741ed904c4531459823454.css
  • jquery.min.js
  • jquery-ui.min.js
  • scripts-510ef1f97ba3d5602cca74e999b08aab1459823454.js
  • exceptions.js
  • product_image_gallery.js
  • animate.css
  • css
  • font-awesome.css
  • css
  • analytics.js
  • ajax_loader.svg
  • cat-1.jpg
  • 3_1_FFFFFFFF_EFEFEFFF_0_pageviews
  • move_top.png
  • general_bg_image.png
  • 250%D1%85120.png
  • BIG_RU_banner_2.png
  • BIG_RU_banner_1.png
  • BIG_RU_banner_3.png
  • %D0%9A%D0%97-50.jpg
  • %D0%9A%D0%97-40.jpg
  • %D0%9A%D0%97-30.jpg
  • %D0%9A%D0%97-20_on44-wg.jpg
  • %D0%9A%D0%97-10.jpg
  • 0016_1-8_95-%D0%BA%D1%8015,0-1,1,5-10%D1%88%D1%82,1,25-50%D1%88%D1%82.jpg
  • parallax_img.jpg
  • parallax_img_1.jpg
  • cat-2.jpg
  • cat-3.jpg
  • ReW88RZFmk9xKWiKb01y_w.woff
  • GgKEHiPKUPN1ttRfEmanVg.ttf
  • JsKSqlGXIvY6TqfH91NHrg.ttf
  • fontawesome-webfont.woff
  • glyphs.woff
  • alsrubl-arial-regular.woff
  • collect
  • watch.js
  • watch.js
  • button_up.js
  • fixed_menu.js

Our browser made a total of 44 requests to load all elements on the main page. We found that 7% of them (3 requests) were addressed to the original, 41% (18 requests) were made to and 11% (5 requests) were made to The less responsive or slowest element that took the longest time to load (20.4 sec) relates to the external source

Additional info on


The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Gold Love. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.









Possible request optimization











Normal result

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 86400
NS 86400
NS 86400

86400 Mname:
Serial: 1587596510
Refresh: 14400
Retry: 3600
Expire: 604800
Minimum-ttl: 10800

Language and encoding

Normal result


RU ru language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and it does not match the claimed English language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

The server of is located in Russian Federation, but, unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Gold Love. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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