Tools & Wizards About Us
guidance.com screenshot

Report Summary

  • 0

    Performance

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

guidance.com

Guidance.com - B2C & B2B Ecommerce Solutions & Development

Page Load Speed

3 sec in total

First Response

126 ms

Resources Loaded

2.2 sec

Page Rendered

654 ms

guidance.com screenshot

About Website

Welcome to guidance.com homepage info - get ready to check Guidance best content for United States right away, or after learning these important things about guidance.com

For over 25 years, Guidance has built award-winning B2C and B2B ecommerce solutions for our clients in various industries and verticals.

Visit guidance.com

Key Findings

We analyzed Guidance.com page load time and found that the first response time was 126 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

guidance.com performance score

0

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

35/100

10%

LCP (Largest Contentful Paint)

Value0

0/100

25%

SI (Speed Index)

Value8.0 s

22/100

10%

TBT (Total Blocking Time)

Value2,250 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value19.4 s

2/100

10%

Network Requests Diagram

www.guidance.com

126 ms

module_47067956557_guidance_main_menu_2021.min.css

45 ms

module_47064338275_full_width_video_2021.min.css

91 ms

module_141563055527_home_featured_banner_2023.min.css

81 ms

module_48850435768_home_case_study_full_2021.min.css

95 ms

Our browser made a total of 101 requests to load all elements on the main page. We found that 49% of them (49 requests) were addressed to the original Guidance.com, 14% (14 requests) were made to D.adroll.com and 5% (5 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Guidance.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 100.8 kB (7%)

Content Size

1.4 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Guidance.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 72.2 kB

  • Original 89.7 kB
  • After minification 81.6 kB
  • After compression 17.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 72.2 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 213 B

  • Original 1.2 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Guidance images are well optimized though.

JavaScript Optimization

-20%

Potential reduce by 24.1 kB

  • Original 122.2 kB
  • After minification 122.2 kB
  • After compression 98.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 24.1 kB or 20% of the original size.

CSS Optimization

-19%

Potential reduce by 4.2 kB

  • Original 21.7 kB
  • After minification 21.7 kB
  • After compression 17.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Guidance.com needs all CSS files to be minified and compressed as it can save up to 4.2 kB or 19% of the original size.

Requests Breakdown

Number of requests can be reduced by 50 (64%)

Requests Now

78

After Optimization

28

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 78 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Guidance. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.guidance.com

www.guidance.com

126 ms

module_47067956557_guidance_main_menu_2021.min.css

module_47067956557_guidance_main_menu_2021.min.css

45 ms

module_47064338275_full_width_video_2021.min.css

module_47064338275_full_width_video_2021.min.css

91 ms

module_141563055527_home_featured_banner_2023.min.css

module_141563055527_home_featured_banner_2023.min.css

81 ms

module_48850435768_home_case_study_full_2021.min.css

module_48850435768_home_case_study_full_2021.min.css

95 ms

module_48971408681_home_case_studies_half_2021.min.css

module_48971408681_home_case_studies_half_2021.min.css

116 ms

module_48962233225_home_portfolios_2021.min.css

module_48962233225_home_portfolios_2021.min.css

70 ms

module_48963776437_Platforms_2021.min.css

module_48963776437_Platforms_2021.min.css

88 ms

module_48979560271_Guidance_services_2021.min.css

module_48979560271_Guidance_services_2021.min.css

110 ms

module_51857406032_events.min.css

module_51857406032_events.min.css

124 ms

module_48972283471_Contactus_2021.min.css

module_48972283471_Contactus_2021.min.css

137 ms

js

js

89 ms

jquery-3.7.1.min.js

jquery-3.7.1.min.js

184 ms

css2

css2

52 ms

layout.min.css

layout.min.css

75 ms

custom.min.css

custom.min.css

183 ms

embed.js

embed.js

71 ms

custom.min.js

custom.min.js

267 ms

project.js

project.js

266 ms

module_47067956557_guidance_main_menu_2021.min.js

module_47067956557_guidance_main_menu_2021.min.js

267 ms

module_48962233225_home_portfolios_2021.min.js

module_48962233225_home_portfolios_2021.min.js

276 ms

module_48963776437_Platforms_2021.min.js

module_48963776437_Platforms_2021.min.js

273 ms

module_51857406032_events.min.js

module_51857406032_events.min.js

274 ms

module_48972283471_Contactus_2021.min.js

module_48972283471_Contactus_2021.min.js

274 ms

v2.js

v2.js

276 ms

project.js

project.js

274 ms

5897745.js

5897745.js

277 ms

index.js

index.js

276 ms

gtm.js

gtm.js

46 ms

roundtrip.js

roundtrip.js

93 ms

6142640c6f1f97001ad91975

6142640c6f1f97001ad91975

225 ms

lt-v3.js

lt-v3.js

89 ms

oir.min.js

oir.min.js

101 ms

all.min.css

all.min.css

111 ms

adobe-experience-cloud-on-tile-vertical-lockup-white-rgb.svg

adobe-experience-cloud-on-tile-vertical-lockup-white-rgb.svg

396 ms

optimizely.svg

optimizely.svg

267 ms

big-commerce-logomark-whitebg.svg

big-commerce-logomark-whitebg.svg

329 ms

shopify-plus-logo-black.svg

shopify-plus-logo-black.svg

233 ms

guidance-home-optimizely-logo-navigation.svg

guidance-home-optimizely-logo-navigation.svg

264 ms

Big-Case-Study-Promo-webp%20(1).webp

Big-Case-Study-Promo-webp%20(1).webp

388 ms

avery-logo-1-1.svg

avery-logo-1-1.svg

955 ms

adobe-logo.svg

adobe-logo.svg

959 ms

Smaller-Case-Study-Promo.jpg

Smaller-Case-Study-Promo.jpg

981 ms

kab-logo@3x@3x.png

kab-logo@3x@3x.png

956 ms

Smaller-Case-Study.jpg

Smaller-Case-Study.jpg

955 ms

vioc-logo-1.svg

vioc-logo-1.svg

956 ms

great-courses-logo.svg

great-courses-logo.svg

1199 ms

right-arrow-of-straight-thin-line.png

right-arrow-of-straight-thin-line.png

1275 ms

vioc-logo-horizontal.svg

vioc-logo-horizontal.svg

1211 ms

1-benefitlogo-1-1.svg

1-benefitlogo-1-1.svg

1203 ms

adobe-experience-cloud-on-tile-vertical-lockup-white-rgb.svg

adobe-experience-cloud-on-tile-vertical-lockup-white-rgb.svg

1238 ms

big-commerce-logo.svg

big-commerce-logo.svg

1204 ms

shopify-plus-logo-slate.svg

shopify-plus-logo-slate.svg

1434 ms

optimizely.svg

optimizely.svg

1421 ms

8-desktop-35.png

8-desktop-35.png

1451 ms

CRO%20Can%20Help%20Your%20Ecommerce%20Business.png

CRO%20Can%20Help%20Your%20Ecommerce%20Business.png

1527 ms

Main%20Blog%20Image%20(2)-1.png

Main%20Blog%20Image%20(2)-1.png

1488 ms

chat-image@3x.png

chat-image@3x.png

1532 ms

guidance-logo-icon.svg

guidance-logo-icon.svg

1670 ms

insight.min.js

insight.min.js

118 ms

vck.js

vck.js

157 ms

lt.min.js

lt.min.js

153 ms

tracking

tracking

32 ms

Qw3PZQNVED7rKGKxtqIqX5E-AVSJrOCfjY46_GbQXME.ttf

Qw3PZQNVED7rKGKxtqIqX5E-AVSJrOCfjY46_GbQXME.ttf

75 ms

Qw3PZQNVED7rKGKxtqIqX5E-AVSJrOCfjY46_DjQXME.ttf

Qw3PZQNVED7rKGKxtqIqX5E-AVSJrOCfjY46_DjQXME.ttf

103 ms

Qw3PZQNVED7rKGKxtqIqX5E-AVSJrOCfjY46_ArQXME.ttf

Qw3PZQNVED7rKGKxtqIqX5E-AVSJrOCfjY46_ArQXME.ttf

147 ms

Qw3PZQNVED7rKGKxtqIqX5E-AVSJrOCfjY46_ObXXME.ttf

Qw3PZQNVED7rKGKxtqIqX5E-AVSJrOCfjY46_ObXXME.ttf

167 ms

Qw3PZQNVED7rKGKxtqIqX5E-AVSJrOCfjY46_N_XXME.ttf

Qw3PZQNVED7rKGKxtqIqX5E-AVSJrOCfjY46_N_XXME.ttf

165 ms

fa-v4compatibility.ttf

fa-v4compatibility.ttf

30 ms

fa-regular-400.ttf

fa-regular-400.ttf

83 ms

fa-brands-400.ttf

fa-brands-400.ttf

53 ms

fa-solid-900.ttf

fa-solid-900.ttf

100 ms

banner.js

banner.js

83 ms

5897745.js

5897745.js

146 ms

conversations-embed.js

conversations-embed.js

80 ms

OJPMBPA7SNBMZHUZK5HKE2

OJPMBPA7SNBMZHUZK5HKE2

92 ms

insight_tag_errors.gif

insight_tag_errors.gif

757 ms

2AJ3QFWABVCZ5MIYZXLA7I

2AJ3QFWABVCZ5MIYZXLA7I

42 ms

out

out

49 ms

out

out

46 ms

out

out

42 ms

out

out

46 ms

out

out

46 ms

out

out

42 ms

out

out

49 ms

out

out

54 ms

out

out

51 ms

out

out

53 ms

out

out

51 ms

trigger

trigger

626 ms

tap.php

tap.php

625 ms

pixel

pixel

639 ms

Pug

Pug

621 ms

setuid

setuid

640 ms

tracking

tracking

40 ms

sync

sync

21 ms

xuid

xuid

8 ms

rum

rum

36 ms

sd

sd

34 ms

pixel

pixel

25 ms

in

in

5 ms

Accessibility Review

guidance.com accessibility score

95

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

guidance.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

guidance.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Guidance.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Guidance.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

guidance.com

Open Graph data is detected on the main page of Guidance. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: