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Page load speed analysis

  • 10/100

    Poor result
  • 2

    Successful tests
  • 6

    Failed tests
  • First response

    298 ms

  • Resources loaded

    2 sec

  • Page rendered

    207 ms

  • Total page load time

    2.5 sec

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We analyzed page load time and found that the first response time was 298 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster. This domain responded with an error, which can significantly jeopardize rating and web reputation

Page optimization

  • HTML 73.7 kB
    Images 194.2 kB
    Javascripts 658.8 kB
    CSS 0 B

    In fact, the total size of main page is 926.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 658.8 kB which makes up the majority of the site volume.

    • Original 73.7 kB
    • After minification 65.8 kB
    • After compression 17.3 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 7.8 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 56.4 kB or 77% of the original size.

    • Original 194.2 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shopping Groupon images are well optimized though.

    • Original 658.8 kB
    • After minification 657.8 kB
    • After compression 205.4 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 453.4 kB or 69% of the original size.

Network requests diagram

  • gig-v5.3.0-a75eff51a4.css
  • gig-fonts-latin-v3.0.6-bdde17c8c4.css
  • sls-v5.1.53-64755ecd50.css
  • styles-d265d2b14b.css
  • perflibLoader-v2.4.3-ce16b1fc71.js
  • ls-core-v5.1-d9d72b3270.js
  • sls-v5.1.53-7b80c88409.js
  • gig-v5.3.0-76b4ed9154.js
  • locale.js
  • main-1da6fa7a12.js
  • boomerang-0.9.3-basic-custom-cc18ebfe50.js
  • analytics.js
  • tracky
  • track
  • c550x332.jpg
  • c220x134.jpg
  • c220x134.jpg
  • home-dotted-border-d1ad53c0.png
  • OpenSansRegular-3cc42e08.woff
  • OpenSansLight-0caeeedd.woff
  • OpenSansSemiBold-0e28cba2.woff
  • Groupon-0a34e562.woff
  • ec.js
  • widget
  • c220x134.jpg
  • collect
  • c220x134.jpg
  • c220x134.jpg
  • c220x134.jpg
  • c220x134.jpg
  • c220x134.jpg
  • c220x134.jpg
  • c220x134.jpg
  • collect
  • ga-audiences

Our browser made a total of 37 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original, 32% (12 requests) were made to and 30% (11 requests) were made to The less responsive or slowest element that took the longest time to load (950 ms) relates to the external source

Additional info on


The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shopping Groupon. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Poor result


As for redirects, our browser was forwarded to before it reached this domain.

IP address uses IP addresses which are currently shared with 6 other domains. The more sites share the same stack of IP addresses, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 20
A 20

Language and encoding

Good result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 64% of all visits is Romania. It lies approximately 4460 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to Romania or just closer to the user base.

Poor result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Shopping Groupon. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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