Tools & Wizards About Us
haier.com screenshot

Report Summary

  • 38

    Performance

    Renders faster than
    57% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

haier.com

海尔 - 以无界生态共创无限可能

Page Load Speed

7.6 sec in total

First Response

634 ms

Resources Loaded

6.8 sec

Page Rendered

144 ms

haier.com screenshot

About Website

Welcome to haier.com homepage info - get ready to check Haier best content for China right away, or after learning these important things about haier.com

海尔集团创立于1984年，是全球领先的美好生活和数字化转型解决方案服务商。我们始终以用户为中心，连续6年作为全球唯一物联网生态品牌蝉联“BrandZ最具价值全球品牌100强”，连续15年稳居“欧睿国际全球大型家电品牌零售量”第一名。

Visit haier.com

Key Findings

We analyzed Haier.com page load time and found that the first response time was 634 ms and then it took 6.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

haier.com performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value5.3 s

22/100

25%

SI (Speed Index)

Value5.0 s

64/100

10%

TBT (Total Blocking Time)

Value1,130 ms

23/100

30%

CLS (Cumulative Layout Shift)

Value0.181

67/100

15%

TTI (Time to Interactive)

Value6.4 s

60/100

10%

Network Requests Diagram

haier.com

634 ms

choose-country-region.html

37 ms

index_min.css

128 ms

iconfont.css

127 ms

jquery-3.6.3-and-migrate1.4.1.js

18 ms

Our browser made a total of 81 requests to load all elements on the main page. We found that 15% of them (12 requests) were addressed to the original Haier.com, 75% (61 requests) were made to Image.haier.com and 4% (3 requests) were made to C.haier.com. The less responsive or slowest element that took the longest time to load (4.6 sec) relates to the external source Image.haier.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 188.4 kB (55%)

Content Size

340.5 kB

After Optimization

152.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Haier.com main page is 340.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. HTML takes 200.4 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 177.1 kB

  • Original 200.4 kB
  • After minification 129.5 kB
  • After compression 23.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 70.9 kB, which is 35% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 177.1 kB or 88% of the original size.

Image Optimization

-2%

Potential reduce by 2.2 kB

  • Original 87.4 kB
  • After minification 85.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Haier images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 0 B

  • Original 9.9 kB
  • After minification 9.9 kB
  • After compression 9.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-21%

Potential reduce by 9.2 kB

  • Original 42.8 kB
  • After minification 42.8 kB
  • After compression 33.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Haier.com needs all CSS files to be minified and compressed as it can save up to 9.2 kB or 21% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (36%)

Requests Now

76

After Optimization

49

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Haier. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

haier.com

haier.com

634 ms

choose-country-region.html

choose-country-region.html

37 ms

index_min.css

index_min.css

128 ms

iconfont.css

iconfont.css

127 ms

jquery-3.6.3-and-migrate1.4.1.js

jquery-3.6.3-and-migrate1.4.1.js

18 ms

moss.js

moss.js

200 ms

haier2019_chooseCountry.css

haier2019_chooseCountry.css

150 ms

ta.js

ta.js

322 ms

global_cookie.js

global_cookie.js

321 ms

index_min.js

index_min.js

49 ms

tingyun_Tu5QznhE8Xs.js

tingyun_Tu5QznhE8Xs.js

101 ms

4RU2K-KS5DZ-VV32B-BBZEV-6WV54

4RU2K-KS5DZ-VV32B-BBZEV-6WV54

316 ms

haier2019_3-1.png

haier2019_3-1.png

645 ms

haier2019_station_bitmap.png

haier2019_station_bitmap.png

710 ms

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829 ms

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541 ms

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708 ms

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616 ms

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989 ms

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1025 ms

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1093 ms

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1134 ms

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1237 ms

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1607 ms

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1580 ms

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1401 ms

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1638 ms

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1496 ms

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1813 ms

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1844 ms

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1931 ms

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2070 ms

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2101 ms

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2345 ms

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2180 ms

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2175 ms

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2355 ms

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2447 ms

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2579 ms

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2570 ms

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2831 ms

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4125 ms

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2921 ms

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2845 ms

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3040 ms

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2992 ms

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3429 ms

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3449 ms

1.gif

1.gif

549 ms

web-config

web-config

1074 ms

config.json

config.json

36 ms

Poppins-Regular.woff

Poppins-Regular.woff

3810 ms

visit

visit

939 ms

Poppins-SemiBold.woff

Poppins-SemiBold.woff

3897 ms

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2888 ms

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3529 ms

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3087 ms

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3035 ms

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3345 ms

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3287 ms

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4597 ms

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3499 ms

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3446 ms

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3310 ms

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3261 ms

embed.js

embed.js

19 ms

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3376 ms

70.json

70.json

299 ms

80.json

80.json

1278 ms

81.json

81.json

300 ms

72.json

72.json

339 ms

73.json

73.json

327 ms

74.json

74.json

1012 ms

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3715 ms

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3558 ms

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3333 ms

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3431 ms

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3425 ms

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3616 ms

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3578 ms

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3460 ms

Accessibility Review

haier.com accessibility score

82

Accessibility Issues

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

haier.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

haier.com SEO score

93

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    ZH

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Haier.com can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and it matches the claimed language. Our system also found out that Haier.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

haier.com

Open Graph data is detected on the main page of Haier. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: