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hamburgsud.com screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 39% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

hamburgsud.com

Hamburg Süd | Integrated end to end logistics with a personal touchHamburg Süd

Page Load Speed

1.9 sec in total

First Response

307 ms

Resources Loaded

1.4 sec

Page Rendered

193 ms

hamburgsud.com screenshot

About Website

Welcome to hamburgsud.com homepage info - get ready to check Hamburg Sud best content for United States right away, or after learning these important things about hamburgsud.com

We are your strong and personal partner for integrated logistics along the entire supply chain – from farm to consumer, ocean to air and even from heart to heart.

Visit hamburgsud.com

Key Findings

We analyzed Hamburgsud.com page load time and found that the first response time was 307 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

hamburgsud.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value5.3 s

21/100

25%

SI (Speed Index)

Value14.7 s

1/100

10%

TBT (Total Blocking Time)

Value5,470 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value23.8 s

1/100

10%

Network Requests Diagram

hamburgsud.com

307 ms

index.html

122 ms

layout_red.css

102 ms

jquery-142min.js

398 ms

jquerybackground.js

202 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that all of those requests were addressed to Hamburgsud.com and no external sources were called. The less responsive or slowest element that took the longest time to load (474 ms) belongs to the original domain Hamburgsud.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 194.9 kB (62%)

Content Size

315.9 kB

After Optimization

121.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hamburgsud.com main page is 315.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 118.4 kB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 7.2 kB

  • Original 10.4 kB
  • After minification 9.5 kB
  • After compression 3.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 7.2 kB or 69% of the original size.

Image Optimization

-37%

Potential reduce by 44.0 kB

  • Original 118.4 kB
  • After minification 74.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Hamburg Sud needs image optimization as it can save up to 44.0 kB or 37% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-66%

Potential reduce by 57.7 kB

  • Original 87.8 kB
  • After minification 86.5 kB
  • After compression 30.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 57.7 kB or 66% of the original size.

CSS Optimization

-87%

Potential reduce by 86.0 kB

  • Original 99.2 kB
  • After minification 67.4 kB
  • After compression 13.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hamburgsud.com needs all CSS files to be minified and compressed as it can save up to 86.0 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 25 (71%)

Requests Now

35

After Optimization

10

  • Images
  • JavaScript
  • CSS

The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hamburg Sud. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

hamburgsud.com

hamburgsud.com

307 ms

index.html

index.html

122 ms

layout_red.css

layout_red.css

102 ms

jquery-142min.js

jquery-142min.js

398 ms

jquerybackground.js

jquerybackground.js

202 ms

swfobject.js

swfobject.js

203 ms

main.js

main.js

202 ms

hs.js

hs.js

202 ms

global.css

global.css

105 ms

base.css

base.css

203 ms

content.css

content.css

204 ms

red.css

red.css

207 ms

forms.css

forms.css

301 ms

historie.css

historie.css

207 ms

newsletter~2.css

newsletter~2.css

306 ms

newsletter~1.css

newsletter~1.css

307 ms

print.css

print.css

307 ms

bg_body.jpg

bg_body.jpg

106 ms

logo_group_en.gif

logo_group_en.gif

105 ms

divider_toolbar.gif

divider_toolbar.gif

101 ms

icon_group.gif

icon_group.gif

105 ms

icon_search.gif

icon_search.gif

107 ms

bg_main.jpg

bg_main.jpg

106 ms

bg_subnav_l01.png

bg_subnav_l01.png

397 ms

bg_quickinfo.jpg

bg_quickinfo.jpg

201 ms

karte.gif

karte.gif

204 ms

vesselwithcontainerdaylight_neu_b_keyvisual980.jpg

vesselwithcontainerdaylight_neu_b_keyvisual980.jpg

397 ms

LinkedIn_image100.png

LinkedIn_image100.png

204 ms

Intermodal2016_ENG_image230.png

Intermodal2016_ENG_image230.png

298 ms

E-Commerce_Icon_image80.png

E-Commerce_Icon_image80.png

306 ms

box_info.gif

box_info.gif

285 ms

icon_print.gif

icon_print.gif

286 ms

bg_sidebar.jpg

bg_sidebar.jpg

379 ms

icon_arrow.gif

icon_arrow.gif

388 ms

icon_external.gif

icon_external.gif

390 ms

divider_footer.gif

divider_footer.gif

390 ms

bg_shadow.png

bg_shadow.png

474 ms

Accessibility Review

hamburgsud.com accessibility score

73

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

hamburgsud.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

hamburgsud.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hamburgsud.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hamburgsud.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hamburgsud.com

Open Graph description is not detected on the main page of Hamburg Sud. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: