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hammacher.co.uk screenshot

Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

hammacher.co.uk

Hammacher Schlemmer - The Unexpected Gifts -Hammacher Schlemmer

Page Load Speed

3.1 sec in total

First Response

12 ms

Resources Loaded

2.7 sec

Page Rendered

386 ms

hammacher.co.uk screenshot

About Website

Click here to check amazing Hammacher content. Otherwise, check out these important facts you probably never knew about hammacher.co.uk

Shop for Unique Gifts, Gadgets, Electronics, and More at Hammacher Schlemmer. Buy unique gifts and gift ideas.

Visit hammacher.co.uk

Key Findings

We analyzed Hammacher.co.uk page load time and found that the first response time was 12 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

hammacher.co.uk performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

42/100

10%

LCP (Largest Contentful Paint)

Value6.3 s

10/100

25%

SI (Speed Index)

Value9.3 s

13/100

10%

TBT (Total Blocking Time)

Value3,480 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.801

5/100

15%

TTI (Time to Interactive)

Value22.8 s

1/100

10%

Network Requests Diagram

hammacher.co.uk

12 ms

www.hammacher.com

76 ms

home

1202 ms

vendor-shared.25b19ba1.css

31 ms

client-shared.51d45b06.css

44 ms

Our browser made a total of 65 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Hammacher.co.uk, 32% (21 requests) were made to Hammacher.com and 32% (21 requests) were made to Digital.hammacher.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Hammacher.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (39%)

Content Size

3.1 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hammacher.co.uk main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 544.5 kB

  • Original 633.1 kB
  • After minification 570.8 kB
  • After compression 88.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 544.5 kB or 86% of the original size.

Image Optimization

-5%

Potential reduce by 57.7 kB

  • Original 1.1 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hammacher images are well optimized though.

JavaScript Optimization

-44%

Potential reduce by 557.6 kB

  • Original 1.3 MB
  • After minification 1.2 MB
  • After compression 695.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 557.6 kB or 44% of the original size.

CSS Optimization

-45%

Potential reduce by 50.5 kB

  • Original 113.5 kB
  • After minification 113.4 kB
  • After compression 62.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hammacher.co.uk needs all CSS files to be minified and compressed as it can save up to 50.5 kB or 45% of the original size.

Requests Breakdown

Number of requests can be reduced by 39 (63%)

Requests Now

62

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hammacher. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

hammacher.co.uk

hammacher.co.uk

12 ms

www.hammacher.com

www.hammacher.com

76 ms

home

home

1202 ms

vendor-shared.25b19ba1.css

vendor-shared.25b19ba1.css

31 ms

client-shared.51d45b06.css

client-shared.51d45b06.css

44 ms

client-shared-jqueryuicss.694642e2.css

client-shared-jqueryuicss.694642e2.css

59 ms

vendor-home.847da8fc.css

vendor-home.847da8fc.css

54 ms

client-home.54c24beb.css

client-home.54c24beb.css

54 ms

client-spectrum.e2c04ef5.css

client-spectrum.e2c04ef5.css

54 ms

polyfill.min.js

polyfill.min.js

321 ms

jquery-3.5.1.min.js

jquery-3.5.1.min.js

69 ms

slick.min.js

slick.min.js

61 ms

vendor-shared.8252ebba.js

vendor-shared.8252ebba.js

51 ms

client-unbxd-shared.35e8487d.js

client-unbxd-shared.35e8487d.js

63 ms

client-shared.2ded744a.js

client-shared.2ded744a.js

63 ms

client-shared-userauth.f362a87c.js

client-shared-userauth.f362a87c.js

62 ms

entry.js

entry.js

56 ms

gtm_custom.js

gtm_custom.js

81 ms

bingpixel.min.js

bingpixel.min.js

60 ms

criteopixel.min.js

criteopixel.min.js

62 ms

vendor-home.43f33522.js

vendor-home.43f33522.js

61 ms

chatApp.min.js

chatApp.min.js

92 ms

pixel.gif

pixel.gif

63 ms

hammacher-schlemmer-logo-01012024.svg

hammacher-schlemmer-logo-01012024.svg

407 ms

hammacherschelmmer-notagline.svg

hammacherschelmmer-notagline.svg

408 ms

hammacherschelmmer-smallest.svg

hammacherschelmmer-smallest.svg

404 ms

newsweek-best-online-shops-2023.svg

newsweek-best-online-shops-2023.svg

410 ms

search.svg

search.svg

412 ms

05222024-hp-slider-full.jpg

05222024-hp-slider-full.jpg

656 ms

06052024-slider-sprinkle.jpg

06052024-slider-sprinkle.jpg

414 ms

arrow-white.svg

arrow-white.svg

412 ms

05022024-hp-slider-luggage.jpg

05022024-hp-slider-luggage.jpg

413 ms

04112024-hp-slider-clock.jpg

04112024-hp-slider-clock.jpg

415 ms

05222024-hp-catalog.jpg

05222024-hp-catalog.jpg

414 ms

07302021-mobileicon.svg

07302021-mobileicon.svg

415 ms

BBB-10092020.png

BBB-10092020.png

416 ms

05162023-flag-footer.svg

05162023-flag-footer.svg

417 ms

close.svg

close.svg

420 ms

vendor-shared.25b19ba1.css

vendor-shared.25b19ba1.css

198 ms

client-shared.51d45b06.css

client-shared.51d45b06.css

65 ms

client-shared-jqueryuicss.694642e2.css

client-shared-jqueryuicss.694642e2.css

106 ms

vendor-home.847da8fc.css

vendor-home.847da8fc.css

126 ms

client-home.54c24beb.css

client-home.54c24beb.css

168 ms

client-spectrum.e2c04ef5.css

client-spectrum.e2c04ef5.css

259 ms

gtm.js

gtm.js

353 ms

fbevents.js

fbevents.js

288 ms

custom.js

custom.js

284 ms

tag.js

tag.js

96 ms

1191846304-0

1191846304-0

89 ms

.jsonp

.jsonp

19 ms

161 ms

ui-framework.js

ui-framework.js

220 ms

surveylogicinstance.min.js

surveylogicinstance.min.js

219 ms

zones

zones

169 ms

4792916.gif

4792916.gif

165 ms

1191846304-1

1191846304-1

117 ms

monetate.c.cr.js

monetate.c.cr.js

172 ms

monetate.c.cr.js

monetate.c.cr.js

152 ms

monetate.c.cr.js

monetate.c.cr.js

169 ms

tiktok-icon.svg

tiktok-icon.svg

128 ms

p.gif

p.gif

133 ms

lp-origin-trial.min.js

lp-origin-trial.min.js

59 ms

storage.secure.min.html

storage.secure.min.html

19 ms

storage.secure.min.js

storage.secure.min.js

18 ms

desktopEmbedded.js

desktopEmbedded.js

25 ms

Accessibility Review

hammacher.co.uk accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Best Practices

hammacher.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

hammacher.co.uk SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hammacher.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hammacher.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hammacher.co.uk

Open Graph data is detected on the main page of Hammacher. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: