Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

harte-hanks.com

Multichannel Behavioral Marketing Company - Harte Hanks

Page Load Speed

1.4 sec in total

First Response

51 ms

Resources Loaded

1.1 sec

Page Rendered

244 ms

harte-hanks.com screenshot

About Website

Click here to check amazing Harte Hanks content for India. Otherwise, check out these important facts you probably never knew about harte-hanks.com

Harte Hanks is a global marketing services firm specializing in multichannel customer interaction marketing. Connect now for results you never imagined.

Visit harte-hanks.com

Key Findings

We analyzed Harte-hanks.com page load time and found that the first response time was 51 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

harte-hanks.com performance score

0

Network Requests Diagram

harte-hanks.com

51 ms

www.hartehanks.com

243 ms

14358.js

212 ms

js.cookie.js

43 ms

jquery-1.11.2.min.js

76 ms

Our browser made a total of 35 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Harte-hanks.com, 51% (18 requests) were made to Hartehanks.com and 11% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (243 ms) relates to the external source Hartehanks.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 618.9 kB (74%)

Content Size

838.6 kB

After Optimization

219.6 kB

In fact, the total size of Harte-hanks.com main page is 838.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Javascripts take 633.0 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 51.4 kB

  • Original 61.6 kB
  • After minification 47.8 kB
  • After compression 10.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 13.9 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 51.4 kB or 83% of the original size.

Image Optimization

-1%

Potential reduce by 101 B

  • Original 15.5 kB
  • After minification 15.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Harte Hanks images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 463.0 kB

  • Original 633.0 kB
  • After minification 532.6 kB
  • After compression 170.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 463.0 kB or 73% of the original size.

CSS Optimization

-81%

Potential reduce by 104.4 kB

  • Original 128.4 kB
  • After minification 127.8 kB
  • After compression 24.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Harte-hanks.com needs all CSS files to be minified and compressed as it can save up to 104.4 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 18 (64%)

Requests Now

28

After Optimization

10

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Harte Hanks. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors

harte-hanks.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Harte-hanks.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Harte-hanks.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Harte Hanks. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: