Tools & Wizards About Us
hearstmediamidwest.com screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

hearstmediamidwest.com

Hearst - Midwest Media Group | Advertising & Marketing Solutions

Page Load Speed

1.1 sec in total

First Response

32 ms

Resources Loaded

741 ms

Page Rendered

362 ms

hearstmediamidwest.com screenshot

About Website

Click here to check amazing Hearst Media Midwest content. Otherwise, check out these important facts you probably never knew about hearstmediamidwest.com

The Hearst Media Group of Midwest helps tailor advertising and marketing solutions to your business needs. Get in touch with us today to learn more.

Visit hearstmediamidwest.com

Key Findings

We analyzed Hearstmediamidwest.com page load time and found that the first response time was 32 ms and then it took 1.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

hearstmediamidwest.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value15.6 s

0/100

25%

SI (Speed Index)

Value8.3 s

19/100

10%

TBT (Total Blocking Time)

Value1,150 ms

22/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value16.0 s

6/100

10%

Network Requests Diagram

hearstmediamidwest.com

32 ms

hearstmediamidwest.com

156 ms

js

72 ms

style.min.css

147 ms

settings.css

144 ms

Our browser made a total of 89 requests to load all elements on the main page. We found that 26% of them (23 requests) were addressed to the original Hearstmediamidwest.com, 42% (37 requests) were made to Hearst-midwest-media-group-midwest-v1726174380.websitepro-cdn.com and 13% (12 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (360 ms) relates to the external source Hearst-midwest-media-group-midwest-v1726174380.websitepro-cdn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 262.5 kB (11%)

Content Size

2.5 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hearstmediamidwest.com main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 124.3 kB

  • Original 152.1 kB
  • After minification 150.0 kB
  • After compression 27.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 124.3 kB or 82% of the original size.

Image Optimization

-6%

Potential reduce by 94.6 kB

  • Original 1.7 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hearst Media Midwest images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 9.1 kB

  • Original 450.0 kB
  • After minification 449.9 kB
  • After compression 440.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-21%

Potential reduce by 34.6 kB

  • Original 162.2 kB
  • After minification 146.5 kB
  • After compression 127.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hearstmediamidwest.com needs all CSS files to be minified and compressed as it can save up to 34.6 kB or 21% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (55%)

Requests Now

66

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hearst Media Midwest. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

hearstmediamidwest.com

hearstmediamidwest.com

32 ms

hearstmediamidwest.com

hearstmediamidwest.com

156 ms

js

js

72 ms

style.min.css

style.min.css

147 ms

settings.css

settings.css

144 ms

frontend.min.css

frontend.min.css

157 ms

flatpickr.min.css

flatpickr.min.css

155 ms

select2.min.css

select2.min.css

150 ms

be.css

be.css

159 ms

animations.min.css

animations.min.css

192 ms

fontawesome.css

fontawesome.css

185 ms

jplayer.blue.monday.min.css

jplayer.blue.monday.min.css

190 ms

responsive.css

responsive.css

207 ms

css

css

37 ms

style.css

style.css

169 ms

jquery.min.js

jquery.min.js

174 ms

jquery-migrate.min.js

jquery-migrate.min.js

201 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

233 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

203 ms

flatpickr.min.js

flatpickr.min.js

215 ms

select2.min.js

select2.min.js

222 ms

salesforce-contact-form-validation.js

salesforce-contact-form-validation.js

228 ms

js

js

30 ms

formwatch-1.0.0.js

formwatch-1.0.0.js

30 ms

frontend.min.js

frontend.min.js

230 ms

core.min.js

core.min.js

294 ms

tabs.min.js

tabs.min.js

294 ms

debouncedresize.min.js

debouncedresize.min.js

224 ms

magnificpopup.min.js

magnificpopup.min.js

295 ms

menu.js

menu.js

295 ms

visible.min.js

visible.min.js

295 ms

animations.min.js

animations.min.js

296 ms

jplayer.min.js

jplayer.min.js

296 ms

enllax.min.js

enllax.min.js

357 ms

scripts.js

scripts.js

360 ms

comment-reply.min.js

comment-reply.min.js

360 ms

api.js

api.js

31 ms

Hearst-Midwest-Media-Group-Logo-Blue.png

Hearst-Midwest-Media-Group-Logo-Blue.png

36 ms

hearst-icons_print.png

hearst-icons_print.png

16 ms

hearst-icons_news-websites.png

hearst-icons_news-websites.png

75 ms

hearst-icons_digital-services.png

hearst-icons_digital-services.png

78 ms

hearst-icons_local-advertisers.png

hearst-icons_local-advertisers.png

80 ms

hearst-icons_automotive.png

hearst-icons_automotive.png

80 ms

hearst-icons_classifieds.png

hearst-icons_classifieds.png

81 ms

hearst-icons_real-estate.png

hearst-icons_real-estate.png

79 ms

hearst-icons_recruitment.png

hearst-icons_recruitment.png

82 ms

hearst-icons_national-advertising.png

hearst-icons_national-advertising.png

114 ms

Layer-1.png

Layer-1.png

172 ms

Layer-4.png

Layer-4.png

190 ms

Layer-2.png

Layer-2.png

262 ms

Layer-5.png

Layer-5.png

259 ms

Layer-7.png

Layer-7.png

259 ms

img-1-1.jpg

img-1-1.jpg

261 ms

img-2.jpg

img-2.jpg

261 ms

box_shadow.png

box_shadow.png

112 ms

greentractors-logo.png

greentractors-logo.png

112 ms

stripes_3_b.png

stripes_3_b.png

111 ms

B2B-Home-Showcase-Blog-V2-1-960x500.png

B2B-Home-Showcase-Blog-V2-1-960x500.png

132 ms

Blog-Crisis-Marketing-Part-II_-The-Grand-Reopening_HMMG-960x628.jpg

Blog-Crisis-Marketing-Part-II_-The-Grand-Reopening_HMMG-960x628.jpg

112 ms

Collage_Zoom-960x628.jpg

Collage_Zoom-960x628.jpg

133 ms

ppms.js

ppms.js

113 ms

widget.js

widget.js

211 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

65 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjr0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjr0B4gaVc.ttf

81 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

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100 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

123 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

121 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

124 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk8ZkWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk8ZkWVAexQ.ttf

125 ms

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123 ms

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123 ms

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125 ms

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126 ms

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memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk0ZjWVAexQ.ttf

127 ms

icons.woff

icons.woff

118 ms

recaptcha__en.js

recaptcha__en.js

114 ms

1593

1593

160 ms

Layer-3.png

Layer-3.png

25 ms

Midwest-Hero.png

Midwest-Hero.png

32 ms

Layer-8.png

Layer-8.png

24 ms

Layer-6.png

Layer-6.png

24 ms

Layer-1.png

Layer-1.png

23 ms

ppms.php

ppms.php

72 ms

Layer-4.png

Layer-4.png

67 ms

Layer-5.png

Layer-5.png

5 ms

Layer-7.png

Layer-7.png

6 ms

img-1-1.jpg

img-1-1.jpg

6 ms

img-2.jpg

img-2.jpg

6 ms

Layer-2.png

Layer-2.png

3 ms

Accessibility Review

hearstmediamidwest.com accessibility score

85

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

hearstmediamidwest.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

hearstmediamidwest.com SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hearstmediamidwest.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hearstmediamidwest.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hearstmediamidwest.com

Open Graph data is detected on the main page of Hearst Media Midwest. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: