3.5 sec in total
Welcome to hilton.co.uk homepage info - get ready to check Hilton best content right away, or after learning these important things about hilton.co.uk
Explore Hilton's portfolio of hotels and distinct brands across the globe. Book directly for the best rates during your next stay. Expect better, expect Hilton.Visit hilton.co.uk
We analyzed Hilton.co.uk page load time and found that the first response time was 115 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.
hilton.co.uk performance score
Our browser made a total of 177 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Hilton.co.uk, 29% (52 requests) were made to Www3.hilton.com and 6% (10 requests) were made to Us-sonar.sociomantic.com. The less responsive or slowest element that took the longest time to load (826 ms) relates to the external source Consent.truste.com.
Page size can be reduced by 1.5 MB (46%)
Potential reduce by 115.3 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 115.3 kB or 79% of the original size.
Potential reduce by 160.0 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Hilton needs image optimization as it can save up to 160.0 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 1.0 MB
Potential reduce by 174.2 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hilton.co.uk needs all CSS files to be minified and compressed as it can save up to 174.2 kB or 83% of the original size.
Number of requests can be reduced by 121 (75%)
hilton.co.uk accessibility score
These are opportunities to improve the legibility of your content.
Background and foreground colors do not have a sufficient contrast ratio.
hilton.co.uk best practices score
Trust and Safety
Does not use HTTPS
Ensure CSP is effective against XSS attacks
Browser errors were logged to the console
hilton.co.uk SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Links do not have descriptive text
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Document uses legible font sizes
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hilton.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hilton.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.
Open Graph description is not detected on the main page of Hilton. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: