1.8 sec in total
376 ms
1.3 sec
162 ms
Welcome to hippobeauty.com homepage info - get ready to check Hippobeauty best content right away, or after learning these important things about hippobeauty.com
Authentic beauty supplies at bargain prices! My Beauty Diary mask
Visit hippobeauty.comWe analyzed Hippobeauty.com page load time and found that the first response time was 376 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.
hippobeauty.com performance score
name
value
score
weighting
Value0.9 s
100/100
10%
Value0.9 s
100/100
25%
Value0.9 s
100/100
10%
Value0 ms
100/100
30%
Value0
100/100
15%
Value0.9 s
100/100
10%
376 ms
346 ms
439 ms
346 ms
352 ms
Our browser made a total of 56 requests to load all elements on the main page. We found that 96% of them (54 requests) were addressed to the original Hippobeauty.com, 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (439 ms) belongs to the original domain Hippobeauty.com.
Page size can be reduced by 96.6 kB (23%)
425.8 kB
329.2 kB
In fact, the total size of Hippobeauty.com main page is 425.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 308.9 kB which makes up the majority of the site volume.
Potential reduce by 21.1 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.7 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.1 kB or 82% of the original size.
Potential reduce by 26.1 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hippobeauty images are well optimized though.
Potential reduce by 40.9 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 40.9 kB or 51% of the original size.
Potential reduce by 8.5 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hippobeauty.com needs all CSS files to be minified and compressed as it can save up to 8.5 kB or 79% of the original size.
Number of requests can be reduced by 20 (36%)
55
35
The browser has sent 55 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hippobeauty. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.
hippobeauty.com
376 ms
stylesheet.css
346 ms
jquery-1.3.2.min.js
439 ms
thickbox-compressed.js
346 ms
thickbox.css
352 ms
tab.js
349 ms
hippo.jpg
160 ms
gb.png
66 ms
icon_home.png
63 ms
icon_special.png
64 ms
icon_brands.png
62 ms
icon_login.png
92 ms
icon_account.png
95 ms
icon_checkout.png
115 ms
icon_basket.png
112 ms
icon_category.png
110 ms
icon_newsletter.png
137 ms
icon_information.png
138 ms
rapidssl_ssl_certificate.gif
153 ms
hippofacebook.jpg
162 ms
icon_currency.png
162 ms
icon_bestsellers.png
181 ms
blackm-38x38.jpg
194 ms
st-38x38.jpg
214 ms
pearl1-38x38.jpg
204 ms
shipping(1).jpg
218 ms
hairmud-120x120.jpg
234 ms
joico-clay-100-120x120.jpg
239 ms
school%20bag%2001-120x120.jpg
242 ms
2013_20000_01-120x120.jpg
261 ms
2013_15000_RED-120x120.jpg
257 ms
ert-120x120.jpg
271 ms
sony-120x120.jpg
287 ms
nikon-120x120.jpg
309 ms
thor-120x120.jpg
288 ms
ca-120x120.jpg
303 ms
hulk-120x120.jpg
303 ms
st-120x120.jpg
345 ms
prejume-120x120.jpg
346 ms
25l-120x120.jpg
332 ms
1l-120x120.jpg
345 ms
ga.js
5 ms
neu%20t-120x120.jpg
348 ms
__utm.gif
19 ms
payment.png
353 ms
search.png
319 ms
button_right.png
353 ms
button_left.png
332 ms
header.png
317 ms
box_top.png
306 ms
bullet_1.png
310 ms
box_bottom.png
331 ms
bullet_2.png
358 ms
content_top.png
315 ms
content_bottom.png
362 ms
loadingAnimation.gif
321 ms
hippobeauty.com accessibility score
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Document doesn't have a <title> element
Internationalization and localization
These are opportunities to improve the interpretation of your content by users in different locales.
Impact
Issue
<html> element does not have a [lang] attribute
hippobeauty.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
hippobeauty.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Document doesn't have a <title> element
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Page is blocked from indexing
N/A
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hippobeauty.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Hippobeauty.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
hippobeauty.com
Open Graph description is not detected on the main page of Hippobeauty. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: