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hm-online.co.uk screenshot

Report Summary

  • 50

    Performance

    Renders faster than
    68% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

hm-online.co.uk

Coving, Cornice, Ceiling Roses, Dado Rails & Architectural Mouldings - House Martin Online

Page Load Speed

2.1 sec in total

First Response

276 ms

Resources Loaded

1.5 sec

Page Rendered

286 ms

hm-online.co.uk screenshot

About Website

Welcome to hm-online.co.uk homepage info - get ready to check Hm Online best content for United Kingdom right away, or after learning these important things about hm-online.co.uk

A great selection of coving, ceiling roses, dado rails and architectural mouldings. With everything from Skirting & Architrave to exterior coving and cornice, House Martin offers products perfect for ...

Visit hm-online.co.uk

Key Findings

We analyzed Hm-online.co.uk page load time and found that the first response time was 276 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

hm-online.co.uk performance score

50

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

68/100

10%

LCP (Largest Contentful Paint)

Value6.2 s

11/100

25%

SI (Speed Index)

Value4.9 s

65/100

10%

TBT (Total Blocking Time)

Value240 ms

85/100

30%

CLS (Cumulative Layout Shift)

Value0.368

29/100

15%

TTI (Time to Interactive)

Value8.4 s

39/100

10%

Network Requests Diagram

hm-online.co.uk

276 ms

hm-online.co.uk

341 ms

gtm.js

56 ms

bootstrap.css

231 ms

styles.css

239 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 85% of them (44 requests) were addressed to the original Hm-online.co.uk, 4% (2 requests) were made to Googletagmanager.com and 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (537 ms) belongs to the original domain Hm-online.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 73.9 kB (13%)

Content Size

582.2 kB

After Optimization

508.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hm-online.co.uk main page is 582.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 402.7 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 33.3 kB

  • Original 39.7 kB
  • After minification 25.8 kB
  • After compression 6.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 13.9 kB, which is 35% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 33.3 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 614 B

  • Original 402.7 kB
  • After minification 402.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hm Online images are well optimized though.

JavaScript Optimization

-38%

Potential reduce by 34.1 kB

  • Original 90.2 kB
  • After minification 90.2 kB
  • After compression 56.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 34.1 kB or 38% of the original size.

CSS Optimization

-12%

Potential reduce by 5.9 kB

  • Original 49.6 kB
  • After minification 49.6 kB
  • After compression 43.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hm-online.co.uk needs all CSS files to be minified and compressed as it can save up to 5.9 kB or 12% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (33%)

Requests Now

49

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hm Online. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

hm-online.co.uk

hm-online.co.uk

276 ms

hm-online.co.uk

hm-online.co.uk

341 ms

gtm.js

gtm.js

56 ms

bootstrap.css

bootstrap.css

231 ms

styles.css

styles.css

239 ms

ectcart.css

ectcart.css

242 ms

hmstyles.css

hmstyles.css

238 ms

animate.css

animate.css

239 ms

ectcart.js

ectcart.js

240 ms

font-awesome.css

font-awesome.css

250 ms

ectstyle.css

ectstyle.css

325 ms

css

css

43 ms

powr.js

powr.js

43 ms

jquery-1.10.2.min.js

jquery-1.10.2.min.js

27 ms

bootstrap.min.js

bootstrap.min.js

359 ms

animate.js

animate.js

322 ms

jquery.sticky.js

jquery.sticky.js

323 ms

myscript.js

myscript.js

358 ms

analytics.js

analytics.js

16 ms

collect

collect

12 ms

js

js

36 ms

logo.png

logo.png

115 ms

lang-great-britain2.png

lang-great-britain2.png

166 ms

lang-france2.png

lang-france2.png

165 ms

lang-germany2.png

lang-germany2.png

166 ms

lang-netherlands2.png

lang-netherlands2.png

172 ms

lang-italy2.png

lang-italy2.png

169 ms

lang-spain2.png

lang-spain2.png

173 ms

orac1.jpg

orac1.jpg

311 ms

line.jpg

line.jpg

163 ms

home-sel-indirect-lighting.jpg

home-sel-indirect-lighting.jpg

237 ms

home-sel-coving-and-cornice.jpg

home-sel-coving-and-cornice.jpg

167 ms

home-sel-skirting-and-architrave.jpg

home-sel-skirting-and-architrave.jpg

168 ms

home-sel-dado-and-panel-mouldings.jpg

home-sel-dado-and-panel-mouldings.jpg

174 ms

home-sel-ceiling-roses.jpg

home-sel-ceiling-roses.jpg

321 ms

home-sel-box-in-pipes.jpg

home-sel-box-in-pipes.jpg

248 ms

home-sel-door-wall-panels.jpg

home-sel-door-wall-panels.jpg

261 ms

home-sel-cork-wall-floor.jpg

home-sel-cork-wall-floor.jpg

261 ms

home-sel-exterior-dentils.jpg

home-sel-exterior-dentils.jpg

322 ms

home-sel-sun-screen-shades-blinds2.jpg

home-sel-sun-screen-shades-blinds2.jpg

405 ms

home-sel-columns-and-pilasters.jpg

home-sel-columns-and-pilasters.jpg

341 ms

chimneys.jpg

chimneys.jpg

345 ms

featured-hmoie.jpg

featured-hmoie.jpg

392 ms

featured-hmc.jpg

featured-hmc.jpg

406 ms

sm-facebook.jpg

sm-facebook.jpg

406 ms

sm-twitter.jpg

sm-twitter.jpg

423 ms

card-visa.jpg

card-visa.jpg

428 ms

card-mastercard.jpg

card-mastercard.jpg

472 ms

card-delta.jpg

card-delta.jpg

489 ms

card-switch.jpg

card-switch.jpg

489 ms

font

font

42 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

537 ms

Accessibility Review

hm-online.co.uk accessibility score

68

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

hm-online.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

hm-online.co.uk SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hm-online.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Hm-online.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

hm-online.co.uk

Open Graph description is not detected on the main page of Hm Online. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: