Tools & Wizards About Us
hootmarketing.co.uk screenshot

Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

hootmarketing.co.uk

Brand Storytelling - Strategic Marketing Communications Agency

Page Load Speed

3.4 sec in total

First Response

234 ms

Resources Loaded

2.6 sec

Page Rendered

581 ms

hootmarketing.co.uk screenshot

About Website

Click here to check amazing Hoot Marketing content. Otherwise, check out these important facts you probably never knew about hootmarketing.co.uk

We are a marketing communications agency helping our clients develop effective and powerful Brand Stories. Experts in Brand Storytelling.

Visit hootmarketing.co.uk

Key Findings

We analyzed Hootmarketing.co.uk page load time and found that the first response time was 234 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

hootmarketing.co.uk performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

6/100

10%

LCP (Largest Contentful Paint)

Value6.4 s

10/100

25%

SI (Speed Index)

Value8.3 s

19/100

10%

TBT (Total Blocking Time)

Value1,260 ms

19/100

30%

CLS (Cumulative Layout Shift)

Value0.048

99/100

15%

TTI (Time to Interactive)

Value11.3 s

19/100

10%

Network Requests Diagram

hootmarketing.co.uk

234 ms

hootmarketing.co.uk

416 ms

style.css

80 ms

marketing-agency-hampshire-2021.css

161 ms

font-awesome.min.css

64 ms

Our browser made a total of 71 requests to load all elements on the main page. We found that 66% of them (47 requests) were addressed to the original Hootmarketing.co.uk, 7% (5 requests) were made to Googletagmanager.com and 6% (4 requests) were made to Unpkg.com. The less responsive or slowest element that took the longest time to load (605 ms) belongs to the original domain Hootmarketing.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 153.9 kB (7%)

Content Size

2.1 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hootmarketing.co.uk main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 75.3 kB

  • Original 92.3 kB
  • After minification 87.9 kB
  • After compression 17.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 75.3 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hoot Marketing images are well optimized though.

JavaScript Optimization

-15%

Potential reduce by 32.6 kB

  • Original 213.4 kB
  • After minification 213.4 kB
  • After compression 180.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 32.6 kB or 15% of the original size.

CSS Optimization

-11%

Potential reduce by 46.0 kB

  • Original 435.7 kB
  • After minification 416.1 kB
  • After compression 389.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hootmarketing.co.uk needs all CSS files to be minified and compressed as it can save up to 46.0 kB or 11% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (48%)

Requests Now

61

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 61 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hoot Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

hootmarketing.co.uk

hootmarketing.co.uk

234 ms

hootmarketing.co.uk

hootmarketing.co.uk

416 ms

style.css

style.css

80 ms

marketing-agency-hampshire-2021.css

marketing-agency-hampshire-2021.css

161 ms

font-awesome.min.css

font-awesome.min.css

64 ms

css

css

67 ms

fonts.css

fonts.css

202 ms

js

js

101 ms

jquery-3.5.1.min.js

jquery-3.5.1.min.js

51 ms

flickity.min.css

flickity.min.css

65 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

77 ms

10151.js

10151.js

53 ms

js

js

92 ms

style.min.css

style.min.css

330 ms

taptap.css

taptap.css

240 ms

font-awesome.min.css

font-awesome.min.css

244 ms

the-grid.min.css

the-grid.min.css

243 ms

kingcomposer.min.css

kingcomposer.min.css

247 ms

animate.css

animate.css

248 ms

icons.css

icons.css

333 ms

jquery.min.js

jquery.min.js

404 ms

jquery-migrate.min.js

jquery-migrate.min.js

338 ms

taptap-accordion.js

taptap-accordion.js

339 ms

js

js

145 ms

js

js

152 ms

player.js

player.js

67 ms

taptap.js

taptap.js

362 ms

effect.min.js

effect.min.js

396 ms

the-grid.min.js

the-grid.min.js

483 ms

kingcomposer.min.js

kingcomposer.min.js

401 ms

flickity.min.css

flickity.min.css

19 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

16 ms

34D1EBC6D88750257.css

34D1EBC6D88750257.css

80 ms

js

js

129 ms

analytics.js

analytics.js

17 ms

collect

collect

88 ms

js

js

67 ms

355281214

355281214

196 ms

Marketing-consultant-in-Emsworth.png

Marketing-consultant-in-Emsworth.png

130 ms

marketing-consultant-in-hampshire.png

marketing-consultant-in-hampshire.png

132 ms

acc-aviation.jpg

acc-aviation.jpg

131 ms

gs1.jpg

gs1.jpg

131 ms

drug-safety-research-unit.jpg

drug-safety-research-unit.jpg

128 ms

biomerieux.jpg

biomerieux.jpg

195 ms

titan.jpg

titan.jpg

198 ms

santander.jpg

santander.jpg

196 ms

nexus.jpg

nexus.jpg

196 ms

kern.jpg

kern.jpg

197 ms

havant-council.jpg

havant-council.jpg

197 ms

boatshed.jpg

boatshed.jpg

257 ms

willmott-dixon.jpg

willmott-dixon.jpg

257 ms

marwellzoo.jpg

marwellzoo.jpg

258 ms

formulamarine.jpg

formulamarine.jpg

258 ms

jackfm.jpg

jackfm.jpg

258 ms

rawview.jpg

rawview.jpg

259 ms

vimeo-social.png

vimeo-social.png

313 ms

youtube-social.png

youtube-social.png

317 ms

instagram-social.png

instagram-social.png

318 ms

marketing-experts-hampshire-scaled.jpg

marketing-experts-hampshire-scaled.jpg

278 ms

marketing-agency-south-hampshire-scaled.jpg

marketing-agency-south-hampshire-scaled.jpg

605 ms

Screenshot-2021-05-13-at-12.21.01.jpg

Screenshot-2021-05-13-at-12.21.01.jpg

252 ms

iStock-1162300823-Copy-2.jpg

iStock-1162300823-Copy-2.jpg

510 ms

santander-case-study.jpg

santander-case-study.jpg

355 ms

building-with-heart-willmot-dixon.jpg

building-with-heart-willmot-dixon.jpg

411 ms

developing-your-brand-scaled.jpg

developing-your-brand-scaled.jpg

519 ms

HpAawDtjwP9fo78woYjQ==

HpAawDtjwP9fo78woYjQ==

51 ms

HpAawDtjwP9fo78woYjQ==

HpAawDtjwP9fo78woYjQ==

49 ms

1+jvzChiN

1+jvzChiN

48 ms

MKGI0=

MKGI0=

48 ms

the_grid.ttf

the_grid.ttf

247 ms

Marketing-consultant-in-Emsworth-scaled.jpg

Marketing-consultant-in-Emsworth-scaled.jpg

318 ms

Accessibility Review

hootmarketing.co.uk accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Best Practices

hootmarketing.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

hootmarketing.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hootmarketing.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hootmarketing.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hootmarketing.co.uk

Open Graph data is detected on the main page of Hoot Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: