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m.hersheys.com screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

m.hersheys.com

Hersheyland | Explore Hershey Products, Recipes, Crafts & More

Page Load Speed

3.4 sec in total

First Response

58 ms

Resources Loaded

855 ms

Page Rendered

2.4 sec

m.hersheys.com screenshot

About Website

Visit m.hersheys.com now to see the best up-to-date M Hershey S content for United States and also check out these interesting facts you probably never knew about m.hersheys.com

Hersheyland is home to our favorite dessert recipes, the latest candy innovations and endless sweet inspiration, from everyday treats to special occasion bakes.

Visit m.hersheys.com

Key Findings

We analyzed M.hersheys.com page load time and found that the first response time was 58 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

m.hersheys.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value8.0 s

2/100

25%

SI (Speed Index)

Value4.9 s

64/100

10%

TBT (Total Blocking Time)

Value2,580 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.056

98/100

15%

TTI (Time to Interactive)

Value19.1 s

3/100

10%

Network Requests Diagram

www.hersheyland.com

58 ms

bv.js

76 ms

clientlib-base.lc-89f44a324b9523602932749328f7ba99-lc.min.css

45 ms

clientlib-dependencies.lc-89311e3d4d35304da21ba33905c69049-lc.min.css

39 ms

clientlib-site-revised.lc-418e7ff474da3ffbfc94589a658fcfd8-lc.min.css

49 ms

Our browser made a total of 126 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original M.hersheys.com, 5% (6 requests) were made to Cdn.jsdelivr.net and 2% (3 requests) were made to Assets.adobedtm.com. The less responsive or slowest element that took the longest time to load (357 ms) relates to the external source Cdn.jsdelivr.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 322.5 kB (19%)

Content Size

1.7 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of M.hersheys.com main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 130.0 kB

  • Original 147.8 kB
  • After minification 103.1 kB
  • After compression 17.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 44.7 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 130.0 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. M Hershey S images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 192.5 kB

  • Original 280.6 kB
  • After minification 280.6 kB
  • After compression 88.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 192.5 kB or 69% of the original size.

Requests Breakdown

Number of requests can be reduced by 50 (45%)

Requests Now

111

After Optimization

61

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 111 CSS, Javascripts, AJAX and image requests in order to completely render the main page of M Hershey S. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 21 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.hersheyland.com

www.hersheyland.com

58 ms

bv.js

bv.js

76 ms

clientlib-base.lc-89f44a324b9523602932749328f7ba99-lc.min.css

clientlib-base.lc-89f44a324b9523602932749328f7ba99-lc.min.css

45 ms

clientlib-dependencies.lc-89311e3d4d35304da21ba33905c69049-lc.min.css

clientlib-dependencies.lc-89311e3d4d35304da21ba33905c69049-lc.min.css

39 ms

clientlib-site-revised.lc-418e7ff474da3ffbfc94589a658fcfd8-lc.min.css

clientlib-site-revised.lc-418e7ff474da3ffbfc94589a658fcfd8-lc.min.css

49 ms

clientlib-default-theme.lc-65da6237ccaa91b255dc1073ab8d06a7-lc.min.css

clientlib-default-theme.lc-65da6237ccaa91b255dc1073ab8d06a7-lc.min.css

38 ms

clientlib-hersheyjquery.lc-0f39518e1de054b084b5070931995d03-lc.min.js

clientlib-hersheyjquery.lc-0f39518e1de054b084b5070931995d03-lc.min.js

48 ms

utils.lc-3b86602c4e1e0b41d9673f674a75cd4b-lc.min.js

utils.lc-3b86602c4e1e0b41d9673f674a75cd4b-lc.min.js

64 ms

launch-8f1a5dc4f498.min.js

launch-8f1a5dc4f498.min.js

118 ms

jquery.lc-f9e8e8c279baf6a1a278042afe4f395a-lc.min.js

jquery.lc-f9e8e8c279baf6a1a278042afe4f395a-lc.min.js

73 ms

clientlib-dependencies.lc-9f9fdaa8982a0f444a4720a2098c372d-lc.min.js

clientlib-dependencies.lc-9f9fdaa8982a0f444a4720a2098c372d-lc.min.js

65 ms

clientlib-site-revised.lc-ed55ed91f1fa20704ab432e2f966096a-lc.min.js

clientlib-site-revised.lc-ed55ed91f1fa20704ab432e2f966096a-lc.min.js

72 ms

clientlib-alert-banner-default-theme.lc-93363c2efd6d13dd1fa3b25eb4349754-lc.min.css

clientlib-alert-banner-default-theme.lc-93363c2efd6d13dd1fa3b25eb4349754-lc.min.css

89 ms

clientlib.lc-69ce39e83abd4c14cccbd076a9817914-lc.min.js

clientlib.lc-69ce39e83abd4c14cccbd076a9817914-lc.min.js

71 ms

clientlibs-instant-search-box-default-theme.lc-dfaea6beef642783ffd29dde5fd5e79e-lc.min.css

clientlibs-instant-search-box-default-theme.lc-dfaea6beef642783ffd29dde5fd5e79e-lc.min.css

71 ms

clientlib-singlelayer-hub-navigation-default-theme.lc-ba21abb34c56b328f56a71dbae7861f7-lc.min.css

clientlib-singlelayer-hub-navigation-default-theme.lc-ba21abb34c56b328f56a71dbae7861f7-lc.min.css

70 ms

clientlib-singlelayer.lc-88a6110a74170c6b83be50396072e5e1-lc.min.js

clientlib-singlelayer.lc-88a6110a74170c6b83be50396072e5e1-lc.min.js

87 ms

clientlib-algolia-global-search-bar-default-theme.lc-cf90838a994d1724e40530bb358f7a97-lc.min.css

clientlib-algolia-global-search-bar-default-theme.lc-cf90838a994d1724e40530bb358f7a97-lc.min.css

87 ms

clientlib-algolia.lc-a7f3fa21b06641dead53923a639020de-lc.min.js

clientlib-algolia.lc-a7f3fa21b06641dead53923a639020de-lc.min.js

86 ms

clientlib-section-default-theme.lc-628bb4c36e3633256988b63c4de4fcc1-lc.min.css

clientlib-section-default-theme.lc-628bb4c36e3633256988b63c4de4fcc1-lc.min.css

116 ms

clientlib-generic-hero-default-theme.lc-edfcd121962ac783884f663124939dca-lc.min.css

clientlib-generic-hero-default-theme.lc-edfcd121962ac783884f663124939dca-lc.min.css

130 ms

clientlib.lc-390cb65c277173688a5448313505c75d-lc.min.js

clientlib.lc-390cb65c277173688a5448313505c75d-lc.min.js

115 ms

clientlib-text-default-theme.lc-10a8ab84611053e25605b85432ca71fa-lc.min.css

clientlib-text-default-theme.lc-10a8ab84611053e25605b85432ca71fa-lc.min.css

114 ms

tiny-slider.css

tiny-slider.css

151 ms

tiny-slider.js

tiny-slider.js

192 ms

clientlib-slider-default-theme.lc-327ff4d8449828b1e1edae0003c758ec-lc.min.css

clientlib-slider-default-theme.lc-327ff4d8449828b1e1edae0003c758ec-lc.min.css

128 ms

clientlib-owl-carousel.lc-79304bb8e2b16fee60607ad9c0cb78ec-lc.min.js

clientlib-owl-carousel.lc-79304bb8e2b16fee60607ad9c0cb78ec-lc.min.js

113 ms

clientlib.lc-726a297541b7600949d6e410accabbe8-lc.min.js

clientlib.lc-726a297541b7600949d6e410accabbe8-lc.min.js

149 ms

clientlib-call-out-card-default-theme.lc-1f291c036656c08fb3712e281e83e678-lc.min.css

clientlib-call-out-card-default-theme.lc-1f291c036656c08fb3712e281e83e678-lc.min.css

155 ms

clientlib.lc-6a05eedb77374f1ef845296195bed470-lc.min.js

clientlib.lc-6a05eedb77374f1ef845296195bed470-lc.min.js

147 ms

clientlib-generic-search-hero-default-theme.lc-45ce7fe59fc81b0a86e4fb3d3fc0ecab-lc.min.css

clientlib-generic-search-hero-default-theme.lc-45ce7fe59fc81b0a86e4fb3d3fc0ecab-lc.min.css

152 ms

clientlib.lc-0cc4a8e9bb038ec9b53c1e3e80279f0e-lc.min.js

clientlib.lc-0cc4a8e9bb038ec9b53c1e3e80279f0e-lc.min.js

148 ms

clientlib-feature-set-default-theme.lc-66235cef85c55d408e1ab35bb8cd6f35-lc.min.css

clientlib-feature-set-default-theme.lc-66235cef85c55d408e1ab35bb8cd6f35-lc.min.css

150 ms

clientlib.lc-d04f675047256537a04f7158eba461ad-lc.min.js

clientlib.lc-d04f675047256537a04f7158eba461ad-lc.min.js

149 ms

clientlib-image-default-theme.lc-7df517796a26c41a1b3f8d1d0edca87b-lc.min.css

clientlib-image-default-theme.lc-7df517796a26c41a1b3f8d1d0edca87b-lc.min.css

152 ms

clientlib-sign-up-default-theme.lc-98f0dd67881094b28b306c887c0806f4-lc.min.css

clientlib-sign-up-default-theme.lc-98f0dd67881094b28b306c887c0806f4-lc.min.css

153 ms

clientlib.lc-cedc217d95ad39b1977c916921648de0-lc.min.js

clientlib.lc-cedc217d95ad39b1977c916921648de0-lc.min.js

153 ms

clientlib-cf-default-theme.lc-4c99bc55dea2ff988df6228e6f0ad9c5-lc.min.css

clientlib-cf-default-theme.lc-4c99bc55dea2ff988df6228e6f0ad9c5-lc.min.css

153 ms

clientlib.lc-6a492407d71a479de873f92da55b8729-lc.min.js

clientlib.lc-6a492407d71a479de873f92da55b8729-lc.min.js

154 ms

clientlib-hub-footer-default-theme.lc-e5d265e65b09f5a873f58b443987e023-lc.min.css

clientlib-hub-footer-default-theme.lc-e5d265e65b09f5a873f58b443987e023-lc.min.css

181 ms

autocomplete-js

autocomplete-js

148 ms

autocomplete-plugin-query-suggestions

autocomplete-plugin-query-suggestions

184 ms

autocomplete-plugin-recent-searches

autocomplete-plugin-recent-searches

350 ms

algoliasearch.umd.js

algoliasearch.umd.js

352 ms

instantsearch.production.min.js

instantsearch.production.min.js

357 ms

clientlib-font-awesome.lc-ed7674884eb3ac3d4a20c93657802ba8-lc.min.css

clientlib-font-awesome.lc-ed7674884eb3ac3d4a20c93657802ba8-lc.min.css

183 ms

container.lc-0a6aff292f5cc42142779cde92054524-lc.min.js

container.lc-0a6aff292f5cc42142779cde92054524-lc.min.js

153 ms

clientlib-base.lc-48bbf1a39da69a65830cb588d650ceed-lc.min.js

clientlib-base.lc-48bbf1a39da69a65830cb588d650ceed-lc.min.js

158 ms

clientlibs.lc-ab7bd81de54ff623e5ebce3621aea607-lc.min.js

clientlibs.lc-ab7bd81de54ff623e5ebce3621aea607-lc.min.js

147 ms

hersheyland_logo-default.png

hersheyland_logo-default.png

110 ms

Hersheyland-Nav-Icon_Recipes_Cakes.svg

Hersheyland-Nav-Icon_Recipes_Cakes.svg

250 ms

Hersheyland-Nav-Icon_Recipes_Cookies-and-Blossoms.svg

Hersheyland-Nav-Icon_Recipes_Cookies-and-Blossoms.svg

256 ms

Hersheyland-Nav-Icon_Recipes_Cupcakes.svg

Hersheyland-Nav-Icon_Recipes_Cupcakes.svg

255 ms

Hersheyland-Nav-Icon_Recipes_Brownies.svg

Hersheyland-Nav-Icon_Recipes_Brownies.svg

253 ms

Hersheyland-Nav-Icon_Parties-and-Occasions_Smores.svg

Hersheyland-Nav-Icon_Parties-and-Occasions_Smores.svg

250 ms

Hersheyland-Nav-Icon_Our-Brands_Baking-test.svg

Hersheyland-Nav-Icon_Our-Brands_Baking-test.svg

251 ms

Hersheyland-Nav-Icon_Gifts-and-Activities.png

Hersheyland-Nav-Icon_Gifts-and-Activities.png

258 ms

Hersheyland-Nav-Icon_Parties-and-Occasions_Birthdays.svg

Hersheyland-Nav-Icon_Parties-and-Occasions_Birthdays.svg

256 ms

Hersheyland-Nav-Icon_Parties-and-Occasions_Movie-Night.svg

Hersheyland-Nav-Icon_Parties-and-Occasions_Movie-Night.svg

254 ms

Hersheyland-Nav-Icon_Parties-and-Occasions_Syrups-and-Sundaes.svg

Hersheyland-Nav-Icon_Parties-and-Occasions_Syrups-and-Sundaes.svg

255 ms

Hersheyland-Nav-Icon_Parties-and-Occasions_Season-Summer.svg

Hersheyland-Nav-Icon_Parties-and-Occasions_Season-Summer.svg

256 ms

Hersheyland-Nav-Icon_Our-Brands_Chocolate.svg

Hersheyland-Nav-Icon_Our-Brands_Chocolate.svg

232 ms

Hersheyland-Nav-Icon_Our-Brands_Fruity-Chewy-Refreshing.svg

Hersheyland-Nav-Icon_Our-Brands_Fruity-Chewy-Refreshing.svg

231 ms

Hersheyland-Nav-Icon_Our-Brands_Snacks.svg

Hersheyland-Nav-Icon_Our-Brands_Snacks.svg

231 ms

Hersheyland-Nav-Icon_Our-Brands_Plant-Based.svg

Hersheyland-Nav-Icon_Our-Brands_Plant-Based.svg

220 ms

2024-baking.svg

2024-baking.svg

220 ms

Hersheyland-Nav-Icon_Our-Brands_ZeroSugar.svg

Hersheyland-Nav-Icon_Our-Brands_ZeroSugar.svg

207 ms

Hersheyland-Nav-Icon_About_Our-History.svg

Hersheyland-Nav-Icon_About_Our-History.svg

202 ms

Hersheyland-Nav-Icon_About_Stories-and-Inspiration.svg

Hersheyland-Nav-Icon_About_Stories-and-Inspiration.svg

202 ms

Hersheyland-Nav-Icon_About_FAQs.svg

Hersheyland-Nav-Icon_About_FAQs.svg

198 ms

Hersheyland-Nav-Icon_About_Visit-Us.svg

Hersheyland-Nav-Icon_About_Visit-Us.svg

199 ms

reeses-olympics-medals.png

reeses-olympics-medals.png

202 ms

RWBlossoms.png

RWBlossoms.png

203 ms

smores-callout.jpg

smores-callout.jpg

200 ms

Family%20Night.png

Family%20Night.png

201 ms

Strawberry%20Ice%20Cream-2.png

Strawberry%20Ice%20Cream-2.png

200 ms

Pink%20Lemonade-2.png

Pink%20Lemonade-2.png

200 ms

reeses-peanut-butter-caramel-big-cups-product-feature.jpg

reeses-peanut-butter-caramel-big-cups-product-feature.jpg

200 ms

summer-party.png

summer-party.png

200 ms

AppMeasurement.min.js

AppMeasurement.min.js

151 ms

AppMeasurement_Module_ActivityMap.min.js

AppMeasurement_Module_ActivityMap.min.js

164 ms

smores-sensory-bin.png

smores-sensory-bin.png

175 ms

milkshakes.png

milkshakes.png

174 ms

backyard-camping.png

backyard-camping.png

172 ms

trail-mix-2.png

trail-mix-2.png

171 ms

road-trip.png

road-trip.png

171 ms

916-chocolate-peanut-butter-milkshake.jpg

916-chocolate-peanut-butter-milkshake.jpg

171 ms

188-kit-kat-coffee-chiller.jpg

188-kit-kat-coffee-chiller.jpg

121 ms

641-reeses-ice-cream-sandwiches-with-peanut-butter-candy-crumbles.jpg

641-reeses-ice-cream-sandwiches-with-peanut-butter-candy-crumbles.jpg

40 ms

12-hersheys-chocolate-milkshake.jpg

12-hersheys-chocolate-milkshake.jpg

40 ms

home-24-slider-3-1.jpg

home-24-slider-3-1.jpg

39 ms

home-24-slider-3-2.jpg

home-24-slider-3-2.jpg

39 ms

home-24-slider-3-3.jpg

home-24-slider-3-3.jpg

38 ms

home-24-slider-3-4.jpg

home-24-slider-3-4.jpg

37 ms

home-24-slider-3-5.jpg

home-24-slider-3-5.jpg

37 ms

home-24-slider-3-6.jpg

home-24-slider-3-6.jpg

36 ms

home-24-baking-tips.jpeg

home-24-baking-tips.jpeg

36 ms

home-24-activities.jpeg

home-24-activities.jpeg

35 ms

home-24-all-brands-feature.gif

home-24-all-brands-feature.gif

35 ms

home-24-milton.jpeg

home-24-milton.jpeg

32 ms

kisses-group.svg

kisses-group.svg

32 ms

hersheyland_logo_transparent-footer.svg

hersheyland_logo_transparent-footer.svg

32 ms

shopping-cart.png

shopping-cart.png

32 ms

hersheyland-homepage-hero.jpg

hersheyland-homepage-hero.jpg

34 ms

summer-quick-links-background.svg

summer-quick-links-background.svg

30 ms

home-24-caramel-bg-v2.png

home-24-caramel-bg-v2.png

32 ms

home-24-wave.svg

home-24-wave.svg

31 ms

home-24-recipes-bg.svg

home-24-recipes-bg.svg

31 ms

subset-TTNormsPro-Normal.woff

subset-TTNormsPro-Normal.woff

20 ms

subset-TTNormsPro-Th.woff

subset-TTNormsPro-Th.woff

21 ms

subset-TTNormsPro-Bd.woff

subset-TTNormsPro-Bd.woff

20 ms

subset-TTNormsPro-Blk.woff

subset-TTNormsPro-Blk.woff

21 ms

subset-Gazpacho-Black.woff

subset-Gazpacho-Black.woff

21 ms

subset-Gazpacho-Bold.woff

subset-Gazpacho-Bold.woff

20 ms

subset-Gazpacho-Medium.woff

subset-Gazpacho-Medium.woff

38 ms

subset-TTNormsPro-BdIt.woff

subset-TTNormsPro-BdIt.woff

38 ms

subset-TTNormsPro-NormalIt.woff

subset-TTNormsPro-NormalIt.woff

37 ms

subset-TTNormsPro-ThIt.woff

subset-TTNormsPro-ThIt.woff

39 ms

www.hersheyland.com

www.hersheyland.com

13 ms

moments-wave-footer-bkgd-white.svg

moments-wave-footer-bkgd-white.svg

21 ms

search-insights@2.0.3

search-insights@2.0.3

24 ms

OtAutoBlock.js

OtAutoBlock.js

143 ms

fa-solid-900.woff

fa-solid-900.woff

7 ms

fa-regular-400.woff

fa-regular-400.woff

6 ms

fa-light-300.woff

fa-light-300.woff

58 ms

fa-brands-400.woff

fa-brands-400.woff

7 ms

Accessibility Review

m.hersheys.com accessibility score

76

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

High

[role]s do not have all required [aria-*] attributes

High

[role]s are not contained by their required parent element

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

m.hersheys.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

m.hersheys.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise M.hersheys.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that M.hersheys.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

m.hersheys.com

Open Graph data is detected on the main page of M Hershey S. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: