Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

securestore.hbo.com

Shop the Official HBO Store | Merchandise from HBO TV Series

Page Load Speed

3.8 sec in total

First Response

191 ms

Resources Loaded

2.9 sec

Page Rendered

700 ms

securestore.hbo.com screenshot

About Website

Click here to check amazing Secure Store HBO content for United States. Otherwise, check out these important facts you probably never knew about securestore.hbo.com

Welcome to HBO Shop, official store for HBO! Shop merchandise, apparel, accessories & DVDs from popular HBO Series like Game Of Thrones or Boardwalk Empire.

Visit securestore.hbo.com

Key Findings

We analyzed Securestore.hbo.com page load time and found that the first response time was 191 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

securestore.hbo.com performance score

0

Network Requests Diagram

securestore.hbo.com

191 ms

store.hbo.com

445 ms

flexslider.css

23 ms

reset.css

48 ms

magnific-popup.css

45 ms

Our browser made a total of 255 requests to load all elements on the main page. We found that 0% of them (1 request) were addressed to the original Securestore.hbo.com, 41% (105 requests) were made to Store.hbo.com and 7% (19 requests) were made to D.adroll.com. The less responsive or slowest element that took the longest time to load (664 ms) relates to the external source Staticxx.facebook.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 733.9 kB (51%)

Content Size

1.4 MB

After Optimization

702.7 kB

In fact, the total size of Securestore.hbo.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 853.0 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 166.0 kB

  • Original 212.3 kB
  • After minification 204.5 kB
  • After compression 46.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 166.0 kB or 78% of the original size.

Image Optimization

-7%

Potential reduce by 23.5 kB

  • Original 336.2 kB
  • After minification 312.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Secure Store HBO images are well optimized though.

JavaScript Optimization

-60%

Potential reduce by 513.9 kB

  • Original 853.0 kB
  • After minification 846.8 kB
  • After compression 339.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 513.9 kB or 60% of the original size.

CSS Optimization

-87%

Potential reduce by 30.6 kB

  • Original 35.0 kB
  • After minification 21.1 kB
  • After compression 4.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Securestore.hbo.com needs all CSS files to be minified and compressed as it can save up to 30.6 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 109 (50%)

Requests Now

219

After Optimization

110

The browser has sent 219 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Secure Store HBO. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 59 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

SEO Factors

securestore.hbo.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Securestore.hbo.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Securestore.hbo.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Secure Store HBO. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: