Tools & Wizards About Us
shop.helen-marlen.com screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 77% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

shop.helen-marlen.com

Welcome to nginx!

Page Load Speed

6.5 sec in total

First Response

213 ms

Resources Loaded

4.3 sec

Page Rendered

2 sec

shop.helen-marlen.com screenshot

About Website

Visit shop.helen-marlen.com now to see the best up-to-date Shop Helen Marlen content for Ukraine and also check out these interesting facts you probably never knew about shop.helen-marlen.com

Helen Marlen

Visit shop.helen-marlen.com

Key Findings

We analyzed Shop.helen-marlen.com page load time and found that the first response time was 213 ms and then it took 6.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

shop.helen-marlen.com performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value12.8 s

0/100

25%

SI (Speed Index)

Value8.4 s

18/100

10%

TBT (Total Blocking Time)

Value1,390 ms

16/100

30%

CLS (Cumulative Layout Shift)

Value0.101

89/100

15%

TTI (Time to Interactive)

Value13.8 s

10/100

10%

Network Requests Diagram

shop.helen-marlen.com

213 ms

274 ms

ua

449 ms

4ca4ac488ccc057f6438ffdb6eb43701.css

637 ms

dd3037f518754f7f3d2fc794fdd3f5e9.js

958 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Shop.helen-marlen.com, 51% (22 requests) were made to Helen-marlen.com and 9% (4 requests) were made to Connect.facebook.net. The less responsive or slowest element that took the longest time to load (963 ms) relates to the external source Statics.esputnik.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 116.9 kB (32%)

Content Size

369.0 kB

After Optimization

252.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shop.helen-marlen.com main page is 369.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. HTML takes 144.6 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 116.4 kB

  • Original 144.6 kB
  • After minification 144.6 kB
  • After compression 28.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 116.4 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 106.7 kB
  • After minification 106.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop Helen Marlen images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 192 B

  • Original 43.3 kB
  • After minification 43.3 kB
  • After compression 43.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 275 B

  • Original 74.5 kB
  • After minification 74.5 kB
  • After compression 74.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.helen-marlen.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 19 (56%)

Requests Now

34

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 34 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Helen Marlen. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

shop.helen-marlen.com

shop.helen-marlen.com

213 ms

274 ms

ua

ua

449 ms

4ca4ac488ccc057f6438ffdb6eb43701.css

4ca4ac488ccc057f6438ffdb6eb43701.css

637 ms

dd3037f518754f7f3d2fc794fdd3f5e9.js

dd3037f518754f7f3d2fc794fdd3f5e9.js

958 ms

jquery.marquee.min.js

jquery.marquee.min.js

149 ms

api.js

api.js

209 ms

conversion.js

conversion.js

158 ms

search.png

search.png

380 ms

favorites.png

favorites.png

337 ms

account.png

account.png

359 ms

basket.png

basket.png

363 ms

globus.png

globus.png

366 ms

icon__footer-instagram.svg

icon__footer-instagram.svg

497 ms

close_big.svg

close_big.svg

491 ms

callForward.svg

callForward.svg

488 ms

close_big_white.svg

close_big_white.svg

476 ms

banners-desktop.png

banners-desktop.png

843 ms

percent.svg

percent.svg

481 ms

notification.svg

notification.svg

609 ms

user.svg

user.svg

599 ms

star.svg

star.svg

602 ms

analytics.js

analytics.js

388 ms

fbevents.js

fbevents.js

289 ms

3CEF8950E6DB48DE8F8387022E6DB98A.js

3CEF8950E6DB48DE8F8387022E6DB98A.js

963 ms

gtm.js

gtm.js

395 ms

sdk.js

sdk.js

382 ms

270 ms

gothaproreg.woff

gothaproreg.woff

541 ms

gothic.woff

gothic.woff

557 ms

proximanovaregular.woff

proximanovaregular.woff

881 ms

proximanovabold.woff

proximanovabold.woff

863 ms

GothamProBold.woff

GothamProBold.woff

539 ms

gothaprolig.woff

gothaprolig.woff

548 ms

recaptcha__en.js

recaptcha__en.js

282 ms

763343961712402

763343961712402

181 ms

44 ms

collect

collect

135 ms

collect

collect

254 ms

sdk.js

sdk.js

121 ms

ld.js

ld.js

377 ms

js

js

344 ms

ga-audiences

ga-audiences

326 ms

Accessibility Review

shop.helen-marlen.com accessibility score

91

Accessibility Issues

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

shop.helen-marlen.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

shop.helen-marlen.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    UK

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.helen-marlen.com can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and it does not match the claimed Ukrainian language. Our system also found out that Shop.helen-marlen.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shop.helen-marlen.com

Open Graph description is not detected on the main page of Shop Helen Marlen. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: