Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 89% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

www3.hilton.com

Hotels by Hilton - Book the Best Rates Across All Brands

Page Load Speed

3.3 sec in total

First Response

51 ms

Resources Loaded

3 sec

Page Rendered

260 ms

www3.hilton.com screenshot

About Website

Click here to check amazing Www 3 Hilton content for United States. Otherwise, check out these important facts you probably never knew about www3.hilton.com

Explore Hilton's portfolio of hotels and distinct brands across the globe. Book directly for the best rates during your next stay. Expect better, expect Hilton.

Visit www3.hilton.com

Key Findings

We analyzed Www3.hilton.com page load time and found that the first response time was 51 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

www3.hilton.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

13/100

10%

LCP (Largest Contentful Paint)

Value9.8 s

0/100

25%

SI (Speed Index)

Value8.5 s

18/100

10%

TBT (Total Blocking Time)

Value11,020 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.078

94/100

15%

TTI (Time to Interactive)

Value29.7 s

0/100

10%

Network Requests Diagram

www3.hilton.com

51 ms

index.html

17 ms

247tag.js

10 ms

common.min.css

18 ms

global_xa.css

15 ms

Our browser made a total of 207 requests to load all elements on the main page. We found that 26% of them (54 requests) were addressed to the original Www3.hilton.com, 5% (10 requests) were made to D.adroll.com and 5% (10 requests) were made to Us-sonar.sociomantic.com. The less responsive or slowest element that took the longest time to load (512 ms) relates to the external source Consent.truste.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (46%)

Content Size

3.2 MB

After Optimization

1.7 MB

In fact, the total size of Www3.hilton.com main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 114.9 kB

  • Original 145.5 kB
  • After minification 133.0 kB
  • After compression 30.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 114.9 kB or 79% of the original size.

Image Optimization

-12%

Potential reduce by 160.0 kB

  • Original 1.3 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Www 3 Hilton needs image optimization as it can save up to 160.0 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-68%

Potential reduce by 1.0 MB

  • Original 1.5 MB
  • After minification 1.5 MB
  • After compression 478.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.0 MB or 68% of the original size.

CSS Optimization

-83%

Potential reduce by 174.2 kB

  • Original 210.1 kB
  • After minification 196.0 kB
  • After compression 35.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Www3.hilton.com needs all CSS files to be minified and compressed as it can save up to 174.2 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 139 (76%)

Requests Now

182

After Optimization

43

The browser has sent 182 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Www 3 Hilton. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 40 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

www3.hilton.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

www3.hilton.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

www3.hilton.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Www3.hilton.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Www3.hilton.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Www 3 Hilton. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: