4.6 sec in total
382 ms
3.3 sec
923 ms
Welcome to icebreaker.co.nz homepage info - get ready to check Icebreaker best content right away, or after learning these important things about icebreaker.co.nz
Our natural merino wool clothing provides the ultimate comfort and performance for your adventures outdoors and in life. Shop now!
Visit icebreaker.co.nzWe analyzed Icebreaker.co.nz page load time and found that the first response time was 382 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.
icebreaker.co.nz performance score
name
value
score
weighting
Value3.7 s
29/100
10%
Value5.7 s
16/100
25%
Value24.7 s
0/100
10%
Value40,660 ms
0/100
30%
Value1
2/100
15%
Value53.8 s
0/100
10%
382 ms
175 ms
27 ms
34 ms
67 ms
Our browser made a total of 85 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Icebreaker.co.nz, 27% (23 requests) were made to Icebreaker.com and 8% (7 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (802 ms) relates to the external source Recommender.scarabresearch.com.
Page size can be reduced by 142.9 kB (22%)
660.0 kB
517.1 kB
In fact, the total size of Icebreaker.co.nz main page is 660.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 330.9 kB which makes up the majority of the site volume.
Potential reduce by 128.5 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 128.5 kB or 78% of the original size.
Potential reduce by 10.8 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Icebreaker images are well optimized though.
Potential reduce by 2.7 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.
Potential reduce by 887 B
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Icebreaker.co.nz has all CSS files already compressed.
Number of requests can be reduced by 52 (72%)
72
20
The browser has sent 72 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Icebreaker. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.
icebreaker.co.nz
382 ms
home
175 ms
vendor.css
27 ms
style.css
34 ms
format-pricing.js
67 ms
pagedesigner-bootstrap-grid.min.css
22 ms
homepagelayout.css
29 ms
herofullwidth.css
65 ms
recommender.css
65 ms
sitebanners.css
106 ms
vendor.min.js
63 ms
app.min.js
180 ms
ib-ui.js
180 ms
homepagelayout.min.js
177 ms
herofullwidth.min.js
236 ms
bootstrap.min.js
179 ms
einstein-recommendations.js
332 ms
dwanalytics-22.2.js
332 ms
dwac-21.7.js
333 ms
gretel.min.js
17 ms
analytics.js
336 ms
gtm.js
425 ms
8U6F9-9NJZX-SBP43-YJBZ2-T6TU8
408 ms
scarab-v2.js
802 ms
,
253 ms
hero-small-sock-promo.jpg
529 ms
genesys.min.js
259 ms
SofiaProRegular.woff
153 ms
SofiaProLight.woff
60 ms
icebreakerIcons.woff
290 ms
SofiaProMedium.woff
59 ms
SofiaProBold.woff
406 ms
js
29 ms
domains.json
365 ms
config.json
552 ms
b9f7adf015ef3.js
303 ms
conversion_async.js
470 ms
fbevents.js
418 ms
core.js
548 ms
bat.js
450 ms
ld.js
538 ms
js
179 ms
4040247072.js
533 ms
js
222 ms
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564 ms
activityi;src=9918219;type=iceb_006;cat=icebr00;ord=8175368999061;gtm=2wg9s0;auiddc=2048775249.1664543219;~oref=https%3A%2F%2Fwww.icebreaker.com%2Fen-us%2Fhome
572 ms
activityi;src=10975306;type=rmkim0;cat=flood0;ord=6077817159426;gtm=2wg9s0;auiddc=2048775249.1664543219;u1=https%3A%2F%2Fwww.icebreaker.com%2Fen-us%2Fhome;u2=%2Fen-us%2Fhome;~oref=https%3A%2F%2Fwww.icebreaker.com%2Fen-us%2Fhome
572 ms
363 ms
wploader.js
492 ms
config.json
294 ms
collect
193 ms
collect
356 ms
collect
263 ms
identity.js
169 ms
1552461598306418
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273 ms
journey.min.js
162 ms
offersHelper.min.js
206 ms
pebble
217 ms
main.3a217bc7.js
133 ms
syncframe
187 ms
pixel
89 ms
tags
78 ms
wpes5.js
64 ms
pixel
63 ms
302 ms
310 ms
src=8212628;type=unive0;cat=unive0;ord=1064417102024;gtm=2wg9s0;auiddc=2048775249.1664543219;~oref=https%3A%2F%2Fwww.icebreaker.com%2Fen-us%2Fhome
310 ms
src=10975306;type=rmkim0;cat=flood0;ord=6077817159426;gtm=2wg9s0;auiddc=2048775249.1664543219;u1=https%3A%2F%2Fwww.icebreaker.com%2Fen-us%2Fhome;u2=%2Fen-us%2Fhome;~oref=https%3A%2F%2Fwww.icebreaker.com%2Fen-us%2Fhome
317 ms
src=9918219;type=iceb_006;cat=icebr00;ord=8175368999061;gtm=2wg9s0;auiddc=2048775249.1664543219;~oref=https%3A%2F%2Fwww.icebreaker.com%2Fen-us%2Fhome
431 ms
ga-audiences
29 ms
generic
297 ms
pixel
292 ms
fledge-igmembership
267 ms
syncd
377 ms
42 ms
generic
121 ms
cm
146 ms
ttdsync
50 ms
sync
74 ms
pixel
57 ms
v2
35 ms
ct.html
88 ms
collect
42 ms
collect
41 ms
icebreaker.co.nz accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-*] attributes do not match their roles
[role]s are not contained by their required parent element
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
icebreaker.co.nz best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Page has valid source maps
Issues were logged in the Issues panel in Chrome Devtools
icebreaker.co.nz SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Icebreaker.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Icebreaker.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
icebreaker.co.nz
Open Graph description is not detected on the main page of Icebreaker. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: