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icedesign.com.au screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

icedesign.com.au

Womens Online Clothing Store | AfterPay | Ice Design

Page Load Speed

6.6 sec in total

First Response

633 ms

Resources Loaded

5.7 sec

Page Rendered

224 ms

icedesign.com.au screenshot

About Website

Visit icedesign.com.au now to see the best up-to-date Ice Design content for Australia and also check out these interesting facts you probably never knew about icedesign.com.au

ICE Design, Online fashion boutique for affordable must have ladies clothing, new trendy styles every week, free shipping in Australia on orders over $60

Visit icedesign.com.au

Key Findings

We analyzed Icedesign.com.au page load time and found that the first response time was 633 ms and then it took 5.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

icedesign.com.au performance score

0

Network Requests Diagram

www.icedesign.com.au

633 ms

655009b7a1b9b4f581031028572a0ee6.css

237 ms

6819b23bcfbf0f6472a59f05597019d6.css

1626 ms

2f7e840173dfb5e0ecf4102a1ceaf5b1.css

698 ms

2bd5ea3f1f60f8f30e3b3a7bd13215c4.css

467 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 62% of them (28 requests) were addressed to the original Icedesign.com.au, 4% (2 requests) were made to V2.zopim.com and 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2.1 sec) belongs to the original domain Icedesign.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (47%)

Content Size

2.5 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Icedesign.com.au main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 38.6 kB

  • Original 49.4 kB
  • After minification 45.4 kB
  • After compression 10.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 38.6 kB or 78% of the original size.

Image Optimization

-2%

Potential reduce by 20.7 kB

  • Original 1.1 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ice Design images are well optimized though.

JavaScript Optimization

-79%

Potential reduce by 863.0 kB

  • Original 1.1 MB
  • After minification 777.5 kB
  • After compression 232.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 863.0 kB or 79% of the original size.

CSS Optimization

-86%

Potential reduce by 233.5 kB

  • Original 270.9 kB
  • After minification 264.7 kB
  • After compression 37.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Icedesign.com.au needs all CSS files to be minified and compressed as it can save up to 233.5 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (51%)

Requests Now

39

After Optimization

19

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ice Design. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.icedesign.com.au

www.icedesign.com.au

633 ms

655009b7a1b9b4f581031028572a0ee6.css

655009b7a1b9b4f581031028572a0ee6.css

237 ms

6819b23bcfbf0f6472a59f05597019d6.css

6819b23bcfbf0f6472a59f05597019d6.css

1626 ms

2f7e840173dfb5e0ecf4102a1ceaf5b1.css

2f7e840173dfb5e0ecf4102a1ceaf5b1.css

698 ms

2bd5ea3f1f60f8f30e3b3a7bd13215c4.css

2bd5ea3f1f60f8f30e3b3a7bd13215c4.css

467 ms

76e2884f9e6c4db802fe22fbada54b12.js

76e2884f9e6c4db802fe22fbada54b12.js

2091 ms

64c48c22efb7d01f84b9f5b03ac70b63.js

64c48c22efb7d01f84b9f5b03ac70b63.js

2149 ms

f8c1e3236899863dae8bbbf19968975e.js

f8c1e3236899863dae8bbbf19968975e.js

704 ms

290eb89b4ab2e0f2b44f0ad7befd2c99.js

290eb89b4ab2e0f2b44f0ad7befd2c99.js

697 ms

fbds.js

fbds.js

97 ms

logo-small.png

logo-small.png

246 ms

logo-mid.png

logo-mid.png

247 ms

1_inmenu_vip_157X149.jpg

1_inmenu_vip_157X149.jpg

247 ms

Active-wear-banner-main.jpg

Active-wear-banner-main.jpg

1626 ms

Bikinis_Main_1.jpg

Bikinis_Main_1.jpg

245 ms

Suede_Banner_Main.jpg

Suede_Banner_Main.jpg

939 ms

final-Active-wear-banner-mobile.jpg

final-Active-wear-banner-mobile.jpg

481 ms

Bikins_Mobile.jpg

Bikins_Mobile.jpg

479 ms

Suede_Banner_Mobile.jpg

Suede_Banner_Mobile.jpg

857 ms

New_Arrivals_Tile_v2.jpg

New_Arrivals_Tile_v2.jpg

477 ms

FREESHIP_BANNER.jpg

FREESHIP_BANNER.jpg

858 ms

sale_BANNER.jpg

sale_BANNER.jpg

858 ms

gtm.js

gtm.js

92 ms

lato-bold-webfont.woff

lato-bold-webfont.woff

844 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

10 ms

ld.js

ld.js

77 ms

footer-right-bg.jpg

footer-right-bg.jpg

923 ms

lato-regular-webfont.woff

lato-regular-webfont.woff

917 ms

subscribe-close-btn.png

subscribe-close-btn.png

865 ms

widget_v2.132.js

widget_v2.132.js

26 ms

event

event

94 ms

analytics.js

analytics.js

87 ms

86 ms

event

event

339 ms

collect

collect

12 ms

collect

collect

58 ms

dot-lines.png

dot-lines.png

597 ms

minicart-icon.png

minicart-icon.png

812 ms

avatar_simple_visitor.png

avatar_simple_visitor.png

59 ms

aL63HcygAAVYuCCsAAA==

aL63HcygAAVYuCCsAAA==

10 ms

821ded686a1363aa2b3166bf64347447.css

821ded686a1363aa2b3166bf64347447.css

237 ms

nr-768.min.js

nr-768.min.js

42 ms

dis.aspx

dis.aspx

374 ms

3 ms

a795992ced

a795992ced

56 ms

SEO Factors

icedesign.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Icedesign.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Icedesign.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

icedesign.com.au

Open Graph description is not detected on the main page of Ice Design. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: