Report Summary

  • 0

    Performance

  • 0

    Accessibility

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    Best Practices

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    SEO

icingdigital.com

Digital Agency - Ecommerce, Fashion, Brand, Vape in London | Icing Digital

Page Load Speed

784 ms in total

First Response

358 ms

Resources Loaded

361 ms

Page Rendered

65 ms

icingdigital.com screenshot

About Website

Welcome to icingdigital.com homepage info - get ready to check Icing Digital best content right away, or after learning these important things about icingdigital.com

Full service digital agency focused on E-commerce, Fashion, Brand Awareness, Vape, eLiquid, eJuice in London & Preston. We have extensively experienced team in digital marketing. To know more call us ...

Visit icingdigital.com

Key Findings

We analyzed Icingdigital.com page load time and found that the first response time was 358 ms and then it took 426 ms to load all DOM resources and completely render a web page. This is an excellent result, as only 5% of websites can load faster.

Performance Metrics

icingdigital.com performance score

0

Network Requests Diagram

icingdigital.com

358 ms

Our browser made a total of 1 request to load all elements on the main page. We found that all of those requests were addressed to Icingdigital.com and no external sources were called. The less responsive or slowest element that took the longest time to load (358 ms) belongs to the original domain Icingdigital.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (54%)

Content Size

1.9 MB

After Optimization

901.6 kB

In fact, the total size of Icingdigital.com main page is 1.9 MB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-23%

Potential reduce by 38 B

  • Original 163 B
  • After minification 163 B
  • After compression 125 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 38 B or 23% of the original size.

Image Optimization

-53%

Potential reduce by 599.0 kB

  • Original 1.1 MB
  • After minification 521.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Icing Digital needs image optimization as it can save up to 599.0 kB or 53% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 2.9 kB

  • Original 251.7 kB
  • After minification 251.7 kB
  • After compression 248.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-77%

Potential reduce by 440.0 kB

  • Original 571.6 kB
  • After minification 570.4 kB
  • After compression 131.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Icingdigital.com needs all CSS files to be minified and compressed as it can save up to 440.0 kB or 77% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

0

After Optimization

0

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

SEO Factors

icingdigital.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Icingdigital.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Icingdigital.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Icing Digital. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: