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idea-express.com screenshot

Report Summary

  • 46

    Performance

    Renders faster than
    65% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 62

    SEO

    Google-friendlier than
    23% of websites

idea-express.com

Promotional Products Industry Specialist Idea Express

Page Load Speed

19.2 sec in total

First Response

64 ms

Resources Loaded

18.6 sec

Page Rendered

533 ms

idea-express.com screenshot

About Website

Click here to check amazing Idea Express content for United States. Otherwise, check out these important facts you probably never knew about idea-express.com

Idea Express Group has been supplying products of all types since 1996. Custom printed promotional products, lanyards, cd holders, custom glassware, printed pens and electronic items.

Visit idea-express.com

Key Findings

We analyzed Idea-express.com page load time and found that the first response time was 64 ms and then it took 19.2 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

idea-express.com performance score

46

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

13/100

10%

LCP (Largest Contentful Paint)

Value8.4 s

2/100

25%

SI (Speed Index)

Value8.6 s

17/100

10%

TBT (Total Blocking Time)

Value10 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.372

28/100

15%

TTI (Time to Interactive)

Value4.8 s

79/100

10%

Network Requests Diagram

idea-express.com

64 ms

www.idea-express.com

12052 ms

styles.css

15 ms

custom.css

70 ms

widget.css

69 ms

Our browser made a total of 96 requests to load all elements on the main page. We found that 99% of them (95 requests) were addressed to the original Idea-express.com, 1% (1 request) were made to Emblem-music.com. The less responsive or slowest element that took the longest time to load (12.1 sec) belongs to the original domain Idea-express.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 368.6 kB (26%)

Content Size

1.4 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Idea-express.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 810.5 kB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 83.0 kB

  • Original 91.0 kB
  • After minification 66.5 kB
  • After compression 8.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 24.5 kB, which is 27% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 83.0 kB or 91% of the original size.

Image Optimization

-8%

Potential reduce by 68.8 kB

  • Original 810.5 kB
  • After minification 741.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Idea Express images are well optimized though.

JavaScript Optimization

-34%

Potential reduce by 136.1 kB

  • Original 396.9 kB
  • After minification 377.3 kB
  • After compression 260.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 136.1 kB or 34% of the original size.

CSS Optimization

-72%

Potential reduce by 80.7 kB

  • Original 112.8 kB
  • After minification 91.8 kB
  • After compression 32.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Idea-express.com needs all CSS files to be minified and compressed as it can save up to 80.7 kB or 72% of the original size.

Requests Breakdown

Number of requests can be reduced by 59 (63%)

Requests Now

93

After Optimization

34

  • Images
  • JavaScript
  • CSS

The browser has sent 93 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Idea Express. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

idea-express.com

idea-express.com

64 ms

www.idea-express.com

www.idea-express.com

12052 ms

styles.css

styles.css

15 ms

custom.css

custom.css

70 ms

widget.css

widget.css

69 ms

style.css

style.css

92 ms

amxsearch.css

amxsearch.css

24 ms

menu.css

menu.css

83 ms

style.css

style.css

67 ms

extralayers.css

extralayers.css

29 ms

settings.css

settings.css

79 ms

style-newssubscribers.css

style-newssubscribers.css

99 ms

jscal2.css

jscal2.css

128 ms

jscal2.css

jscal2.css

93 ms

label.css

label.css

101 ms

ccard.js

ccard.js

131 ms

prototype.js

prototype.js

114 ms

validation.js

validation.js

150 ms

builder.js

builder.js

147 ms

effects.js

effects.js

148 ms

dragdrop.js

dragdrop.js

147 ms

controls.js

controls.js

156 ms

slider.js

slider.js

148 ms

js.js

js.js

171 ms

form.js

form.js

158 ms

menu.js

menu.js

158 ms

translate.js

translate.js

168 ms

cookies.js

cookies.js

176 ms

main.js

main.js

160 ms

jquery-1.8.3.min.js

jquery-1.8.3.min.js

194 ms

jquery.ba-hashchange.min.js

jquery.ba-hashchange.min.js

207 ms

jscal2.js

jscal2.js

207 ms

en.js

en.js

212 ms

jscal2.js

jscal2.js

211 ms

en.js

en.js

182 ms

jquery.latest.js

jquery.latest.js

192 ms

imgpreview.js

imgpreview.js

210 ms

jquery.query.min.js

jquery.query.min.js

211 ms

fancybox.js

fancybox.js

207 ms

slider.js

slider.js

224 ms

jcarousel.js

jcarousel.js

206 ms

custom.js

custom.js

199 ms

menu.js

menu.js

161 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

176 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

191 ms

lazy-image-loader.js

lazy-image-loader.js

155 ms

common.js

common.js

171 ms

bg.gif

bg.gif

50 ms

logo.png

logo.png

30 ms

arrow_top.gif

arrow_top.gif

29 ms

navigation.png

navigation.png

27 ms

nav_divider.png

nav_divider.png

28 ms

cart_bg.png

cart_bg.png

28 ms

pager_bg.gif

pager_bg.gif

48 ms

search_bg.gif

search_bg.gif

59 ms

UST-00614-Neon-Nail-Polish.jpg

UST-00614-Neon-Nail-Polish.jpg

88 ms

Yo-Yos.jpg

Yo-Yos.jpg

49 ms

custom-Woven-lanyards.jpg

custom-Woven-lanyards.jpg

86 ms

Mini-Tape-Measure.jpg

Mini-Tape-Measure.jpg

104 ms

custom-badge-reel.jpg

custom-badge-reel.jpg

91 ms

imprinted-cafe-mug-ie.jpg

imprinted-cafe-mug-ie.jpg

88 ms

printed-coin-purse_5-ie.jpg

printed-coin-purse_5-ie.jpg

121 ms

bird-whistle_5-ie.jpg

bird-whistle_5-ie.jpg

112 ms

bendable-smile-men_5-ie.jpg

bendable-smile-men_5-ie.jpg

102 ms

graduation-rubber-ducks_3-ie.jpg

graduation-rubber-ducks_3-ie.jpg

138 ms

i_asc_arrow.gif

i_asc_arrow.gif

119 ms

imprinted-cafe-mug-ie.jpg

imprinted-cafe-mug-ie.jpg

147 ms

btn_add_to_cart.gif

btn_add_to_cart.gif

109 ms

printed-coin-purse_5-ie.jpg

printed-coin-purse_5-ie.jpg

204 ms

bird-whistle_5-ie.jpg

bird-whistle_5-ie.jpg

120 ms

bendable-smile-men_5-ie.jpg

bendable-smile-men_5-ie.jpg

155 ms

graduation-rubber-ducks_3-ie.jpg

graduation-rubber-ducks_3-ie.jpg

178 ms

blank.gif

blank.gif

124 ms

icon_newletters.png

icon_newletters.png

6245 ms

creditcards.png

creditcards.png

176 ms

myaccount.gif

myaccount.gif

137 ms

bg_content_2_columns.gif

bg_content_2_columns.gif

143 ms

bg_header.gif

bg_header.gif

152 ms

arrow_headers.gif

arrow_headers.gif

160 ms

arrow_left_nav.gif

arrow_left_nav.gif

162 ms

arrow_info.gif

arrow_info.gif

181 ms

phone_icon.gif

phone_icon.gif

180 ms

communty.gif

communty.gif

170 ms

bg_main_header.gif

bg_main_header.gif

219 ms

arrow_header_main.gif

arrow_header_main.gif

179 ms

bkg_toolbar.gif

bkg_toolbar.gif

211 ms

add_to_bg.gif

add_to_bg.gif

285 ms

footer_top.png

footer_top.png

155 ms

footer_top_icon.png

footer_top_icon.png

143 ms

top_btn.png

top_btn.png

175 ms

footer_bg.gif

footer_bg.gif

214 ms

links_separator.gif

links_separator.gif

240 ms

arrow_left.png

arrow_left.png

207 ms

prev-horizontal.png

prev-horizontal.png

205 ms

next-horizontal.png

next-horizontal.png

216 ms

print.css

print.css

9 ms

Accessibility Review

idea-express.com accessibility score

80

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

Best Practices

idea-express.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

idea-express.com SEO score

62

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

Page is blocked from indexing

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Idea-express.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Idea-express.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

idea-express.com

Open Graph description is not detected on the main page of Idea Express. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: