Tools & Wizards About Us
ideasfirst.net screenshot

Report Summary

  • 40

    Performance

    Renders faster than
    60% of other websites

  • 47

    Accessibility

    Visual factors better than
    that of 20% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

ideasfirst.net

Idea Generation Agency | Product Innovation Agency | Ideas First

Page Load Speed

4.1 sec in total

First Response

197 ms

Resources Loaded

2.4 sec

Page Rendered

1.5 sec

ideasfirst.net screenshot

About Website

Welcome to ideasfirst.net homepage info - get ready to check Ideas First best content right away, or after learning these important things about ideasfirst.net

Specialist idea generation and product innovation agency, inspiring leading brands to generate and identify a pipeline of winning insights, concepts and claims.

Visit ideasfirst.net

Key Findings

We analyzed Ideasfirst.net page load time and found that the first response time was 197 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

ideasfirst.net performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

45/100

10%

LCP (Largest Contentful Paint)

Value9.7 s

0/100

25%

SI (Speed Index)

Value5.5 s

55/100

10%

TBT (Total Blocking Time)

Value690 ms

43/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value10.5 s

23/100

10%

Network Requests Diagram

ideasfirst.net

197 ms

ideasfirst.net

326 ms

www.ideasfirst.net

437 ms

css2

38 ms

rte.css%22)

134 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 89% of them (73 requests) were addressed to the original Ideasfirst.net, 2% (2 requests) were made to Google.com and 2% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (733 ms) belongs to the original domain Ideasfirst.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 165.1 kB (10%)

Content Size

1.7 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ideasfirst.net main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 47.9 kB

  • Original 56.5 kB
  • After minification 45.0 kB
  • After compression 8.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.5 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 47.9 kB or 85% of the original size.

Image Optimization

-8%

Potential reduce by 110.8 kB

  • Original 1.4 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ideas First images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.3 kB

  • Original 227.1 kB
  • After minification 227.1 kB
  • After compression 225.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-26%

Potential reduce by 5.0 kB

  • Original 19.2 kB
  • After minification 19.2 kB
  • After compression 14.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ideasfirst.net needs all CSS files to be minified and compressed as it can save up to 5.0 kB or 26% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (12%)

Requests Now

77

After Optimization

68

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 77 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ideas First. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

ideasfirst.net

ideasfirst.net

197 ms

ideasfirst.net

ideasfirst.net

326 ms

www.ideasfirst.net

www.ideasfirst.net

437 ms

css2

css2

38 ms

rte.css%22)

rte.css%22)

134 ms

main.css

main.css

198 ms

custom.css

custom.css

283 ms

api.js

api.js

46 ms

WebResource.axd

WebResource.axd

347 ms

ScriptResource.axd

ScriptResource.axd

436 ms

ScriptResource.axd

ScriptResource.axd

361 ms

shared.js

shared.js

355 ms

main.js

main.js

589 ms

if_navigation.js

if_navigation.js

363 ms

recaptcha__en.js

recaptcha__en.js

33 ms

Ideas-First-Logo.svg

Ideas-First-Logo.svg

145 ms

arrow-down.svg

arrow-down.svg

212 ms

6-insight-brainstorming-workshop.jpg

6-insight-brainstorming-workshop.jpg

366 ms

1-co-creating-concepts-with-creative-consumers.jpg

1-co-creating-concepts-with-creative-consumers.jpg

398 ms

8-creative-agents-refining-ideas.jpg

8-creative-agents-refining-ideas.jpg

457 ms

2-idea-hothouse-workshops.jpg

2-idea-hothouse-workshops.jpg

235 ms

samsung-black-and-white-logo-v2.png

samsung-black-and-white-logo-v2.png

390 ms

johnson3.png

johnson3.png

366 ms

arla.gif

arla.gif

394 ms

unilever-logo-v4.png

unilever-logo-v4.png

544 ms

neutrogena.png

neutrogena.png

402 ms

bayer-logo-vector-v4.svg

bayer-logo-vector-v4.svg

473 ms

boots.png

boots.png

477 ms

danone3.png

danone3.png

544 ms

tupperware3.png

tupperware3.png

545 ms

acuvue.gif

acuvue.gif

545 ms

roc3.png

roc3.png

558 ms

tesco.png

tesco.png

561 ms

pizzahut.png

pizzahut.png

562 ms

janssen.gif

janssen.gif

566 ms

aveeno.gif

aveeno.gif

569 ms

reckitt_benckiser-bw-v2.png

reckitt_benckiser-bw-v2.png

619 ms

lysol3.png

lysol3.png

641 ms

energizer.png

energizer.png

645 ms

stayfree.png

stayfree.png

645 ms

axe-v2.png

axe-v2.png

649 ms

ecco-logo-vector-v2.svg

ecco-logo-vector-v2.svg

652 ms

johnson-s-baby-logo-d12d368942-seeklogocom.png

johnson-s-baby-logo-d12d368942-seeklogocom.png

703 ms

pepsico-logo-black-and-white-v2.png

pepsico-logo-black-and-white-v2.png

724 ms

the-body-shop3.png

the-body-shop3.png

733 ms

dove-logo-black-and-white.png

dove-logo-black-and-white.png

675 ms

bdf-logo.png

bdf-logo.png

670 ms

mars.gif

mars.gif

664 ms

walkers.gif

walkers.gif

711 ms

yum.png

yum.png

663 ms

857193922

857193922

63 ms

rexona3.png

rexona3.png

611 ms

walmart.gif

walmart.gif

604 ms

benadryl.png

benadryl.png

587 ms

analytics.js

analytics.js

47 ms

church-and-dwight.png

church-and-dwight.png

457 ms

merck.gif

merck.gif

506 ms

novartis.gif

novartis.gif

525 ms

collect

collect

13 ms

pizbuin.png

pizbuin.png

513 ms

amway.png

amway.png

519 ms

twinnings.png

twinnings.png

512 ms

collect

collect

43 ms

js

js

81 ms

band-aid-2.png

band-aid-2.png

515 ms

ga-audiences

ga-audiences

20 ms

listerine-logo.png

listerine-logo.png

494 ms

twitter.svg

twitter.svg

500 ms

linkedin.svg

linkedin.svg

509 ms

email.svg

email.svg

451 ms

great-claims.jpg

great-claims.jpg

455 ms

fairy-max-x-4.jpg

fairy-max-x-4.jpg

458 ms

1-how-to-generate-winning-claims-1.jpg

1-how-to-generate-winning-claims-1.jpg

498 ms

2-how-to-find-deeper-trends-and-insights.jpg

2-how-to-find-deeper-trends-and-insights.jpg

510 ms

91-online-brainstoming-in-six-steps.jpg

91-online-brainstoming-in-six-steps.jpg

516 ms

8-insight-braintsorming-workshop.jpg

8-insight-braintsorming-workshop.jpg

520 ms

3-concept-development-workshops.jpg

3-concept-development-workshops.jpg

523 ms

4-virtual-brainstorming-workshop.jpg

4-virtual-brainstorming-workshop.jpg

525 ms

5-creative-agents-and-copy-writers.jpg

5-creative-agents-and-copy-writers.jpg

511 ms

7-ideation-workshops.jpg

7-ideation-workshops.jpg

514 ms

6-fastscreen-concept-testing.jpg

6-fastscreen-concept-testing.jpg

521 ms

9-creative-facilitation-training.jpg

9-creative-facilitation-training.jpg

522 ms

Accessibility Review

ideasfirst.net accessibility score

47

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

ideasfirst.net best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Browser errors were logged to the console

SEO Factors

ideasfirst.net SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ideasfirst.net can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ideasfirst.net main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ideasfirst.net

Open Graph description is not detected on the main page of Ideas First. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: