8 sec in total
479 ms
7 sec
492 ms
Click here to check amazing Identity Agency content. Otherwise, check out these important facts you probably never knew about identityagency.co.uk
Identity Agency is an award-winning creative agency based in Lincoln. Watch our intro video Identity Agency is an award-winning creative agency based in Lincoln. We help turn growing businesses into r...
Visit identityagency.co.ukWe analyzed Identityagency.co.uk page load time and found that the first response time was 479 ms and then it took 7.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.
identityagency.co.uk performance score
name
value
score
weighting
Value4.3 s
19/100
10%
Value9.8 s
0/100
25%
Value23.1 s
0/100
10%
Value11,090 ms
0/100
30%
Value0.249
50/100
15%
Value29.7 s
0/100
10%
479 ms
156 ms
224 ms
537 ms
235 ms
Our browser made a total of 42 requests to load all elements on the main page. We found that 69% of them (29 requests) were addressed to the original Identityagency.co.uk, 10% (4 requests) were made to Cdn.trustindex.io and 7% (3 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (702 ms) belongs to the original domain Identityagency.co.uk.
Page size can be reduced by 440.2 kB (19%)
2.3 MB
1.8 MB
In fact, the total size of Identityagency.co.uk main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.
Potential reduce by 239.7 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 239.7 kB or 87% of the original size.
Potential reduce by 10.7 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Identity Agency images are well optimized though.
Potential reduce by 139.3 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 139.3 kB or 19% of the original size.
Potential reduce by 50.6 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Identityagency.co.uk needs all CSS files to be minified and compressed as it can save up to 50.6 kB or 22% of the original size.
Number of requests can be reduced by 18 (47%)
38
20
The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Identity Agency. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.
identityagency.co.uk
479 ms
cookieblocker.min.css
156 ms
loftloader.min.css
224 ms
f0cf9c6b37ca9eaa78ac37c8d2a06e62.min.css
537 ms
frontend-gtag.min.js
235 ms
uc.js
44 ms
widget.js
202 ms
trustindex-google-widget.css
158 ms
style.min.css
240 ms
jquery.min.js
296 ms
wpmssab.min.js
235 ms
SmoothScroll.min.js
237 ms
wpmss.min.js
242 ms
loftloader.min.js
312 ms
complianz.min.js
318 ms
loader.js
25 ms
api.js
35 ms
576f88c715520ca4f4d978fd436bcd65.min.js
702 ms
identity-main-logo-white-3000px-1.png.webp
131 ms
website-design@4x-1.png
130 ms
graphic-design@4x-1.png
131 ms
video-production@4x-1.png
218 ms
social-media@4x-1.png
220 ms
copywriting@4x-1.png
216 ms
consultancy@4x-1.png
216 ms
Conversation-Illustration.png
218 ms
Winning-Trophy.png
217 ms
portfolio-thumbnails-part-2-The-Thrive_Tribe-2.jpg
232 ms
Pragmatics-3D-Thumbnail.jpg
444 ms
ThinkTank-Website-Image-10.jpg
541 ms
fa-solid-900.woff
268 ms
fa-regular-400.woff
268 ms
awb-icons.woff
255 ms
icon.svg
58 ms
f.svg
87 ms
e.svg
88 ms
recaptcha__en_gb.js
57 ms
fallback
26 ms
fallback
35 ms
fallback__ltr.css
5 ms
css
27 ms
logo_48.png
11 ms
identityagency.co.uk accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
identityagency.co.uk best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Missing source maps for large first-party JavaScript
identityagency.co.uk SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Identityagency.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Identityagency.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
identityagency.co.uk
Open Graph data is detected on the main page of Identity Agency. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: