5.6 sec in total
926 ms
4.4 sec
256 ms
Click here to check amazing Identity Matters content for Australia. Otherwise, check out these important facts you probably never knew about identitymatters.com.au
Find the right Mats for your business every time. We specialise in custom logo mats, commercial entrance mats, custom door mats and floor mats, anti-fatigue mats and counter and bar mats for businesse...
Visit identitymatters.com.auWe analyzed Identitymatters.com.au page load time and found that the first response time was 926 ms and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.
identitymatters.com.au performance score
name
value
score
weighting
Value4.6 s
13/100
10%
Value17.5 s
0/100
25%
Value8.5 s
18/100
10%
Value1,120 ms
23/100
30%
Value0.108
88/100
15%
Value12.6 s
14/100
10%
926 ms
1132 ms
237 ms
468 ms
469 ms
Our browser made a total of 77 requests to load all elements on the main page. We found that 74% of them (57 requests) were addressed to the original Identitymatters.com.au, 9% (7 requests) were made to Static.olark.com and 4% (3 requests) were made to Map2-prod.phone-analytics.com. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Identitymatters.com.au.
Page size can be reduced by 456.8 kB (35%)
1.3 MB
833.6 kB
In fact, the total size of Identitymatters.com.au main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 747.2 kB which makes up the majority of the site volume.
Potential reduce by 48.3 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.8 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.3 kB or 82% of the original size.
Potential reduce by 69.8 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Identity Matters images are well optimized though.
Potential reduce by 307.4 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 307.4 kB or 69% of the original size.
Potential reduce by 31.3 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Identitymatters.com.au needs all CSS files to be minified and compressed as it can save up to 31.3 kB or 78% of the original size.
Number of requests can be reduced by 24 (32%)
74
50
The browser has sent 74 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Identity Matters. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.
identitymatters.com.au
926 ms
mobile.js
1132 ms
superfish.css
237 ms
fonts.css
468 ms
common.css
469 ms
styles.css
471 ms
nivo-slider.css
472 ms
style.css
486 ms
default.css
487 ms
jquery_1_8_0.js
938 ms
jquery-ui-1.10.0.custom.min.js
1180 ms
common.js
704 ms
jquery.nivo.slider.pack.js
705 ms
superfish.js
719 ms
analytics.js
18 ms
pa.js
701 ms
logo_promo-new.png
469 ms
header.png
901 ms
cust_info.png
236 ms
fb_icon.png
235 ms
search_bg.png
237 ms
search.png
238 ms
loading.gif
238 ms
PrintPlush_Logo_Mat_williams_street.jpg
814 ms
Entrance_Mat_Protect_your_floors.jpg
781 ms
AntiFatigue_Increase_Productivity.jpg
1059 ms
Olsen_Transparent.jpg
935 ms
Safety_Alert_Sponge_Cote_Mat_Transparent.jpg
1040 ms
icon-experience.png
698 ms
icon-shapes.png
923 ms
icon-quality.png
1014 ms
icon-speedy.png
1046 ms
icon-service.png
1156 ms
small_banner_bullet_black.png
1215 ms
logo_mat_urban_edge-2.jpg
1267 ms
entrance_mat_resize.jpg
1272 ms
SafeStep_Corner_WEB.jpg
1579 ms
contact_us_new1.jpg
1385 ms
counter_mat_resize.jpg
1621 ms
DeskWindo_5_Series.jpg
1399 ms
b_line_close_up.jpg
1502 ms
PromoDek-0.jpg
1506 ms
small_banner_rollover_link.jpg
1635 ms
footer-logo.jpg
1633 ms
appa-logo.jpg
1732 ms
artseries.png
888 ms
metricon.png
887 ms
miele.png
887 ms
rainehorne.png
887 ms
villagecinemas.png
886 ms
lexus.png
1119 ms
riotinto.png
1120 ms
711.png
1121 ms
pacificbrands.png
1122 ms
fairfaxmedia.png
1120 ms
bigw.png
1207 ms
cashconverters.png
1350 ms
muffinbreak.png
1351 ms
collect
27 ms
loader0.js
64 ms
helveticaneue.woff
1658 ms
helveticaneueltstd77boldcondensed.woff
1730 ms
collect
72 ms
8735.js
64 ms
2293-421-10-3276.js
168 ms
ga-audiences
38 ms
c
94 ms
MappingServer
711 ms
application2.js
118 ms
storage.html
118 ms
storage.js
27 ms
sendGAClientId
501 ms
visits
187 ms
a632b7c9a43a604db4da21ffd7e67476.css
35 ms
s
48 ms
buttons-light.png
31 ms
MappingServer
687 ms
identitymatters.com.au accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
<frame> or <iframe> elements do not have a title
Links do not have a discernible name
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
identitymatters.com.au best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Missing source maps for large first-party JavaScript
identitymatters.com.au SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Identitymatters.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Identitymatters.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
identitymatters.com.au
Open Graph description is not detected on the main page of Identity Matters. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: