Report Summary

  • 18

    Performance

    Renders faster than
    38% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 48% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    34% of websites

  • 71

    SEO

    Google-friendlier than
    39% of websites

iii.org

III | We are the trusted source of unique, data-driven insights on insurance to inform and empower consumers.

Page Load Speed

2.7 sec in total

First Response

70 ms

Resources Loaded

2.3 sec

Page Rendered

381 ms

iii.org screenshot

About Website

Welcome to iii.org homepage info - get ready to check III best content for United States right away, or after learning these important things about iii.org

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Key Findings

We analyzed Iii.org page load time and found that the first response time was 70 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

iii.org performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value11.6 s

0/100

10%

LCP (Largest Contentful Paint)

Value28.7 s

0/100

25%

SI (Speed Index)

Value19.4 s

0/100

10%

TBT (Total Blocking Time)

Value780 ms

38/100

30%

CLS (Cumulative Layout Shift)

Value0.279

43/100

15%

TTI (Time to Interactive)

Value33.2 s

0/100

10%

Network Requests Diagram

iii.org

70 ms

www.iii.org

178 ms

css_xE-rWrJf-fncB6ztZfd2huxqgxu4WO-qwma6Xer30m4.css

56 ms

css_2Wo4X_T_gCbdq3wUCUz_4NETL84ED7KUnTX9IwS5-Iw.css

58 ms

css_p4Five5G02VKiAPVHKRyUgkL16YdTEGOrBpiHyicMfY.css

61 ms

Our browser made a total of 81 requests to load all elements on the main page. We found that 49% of them (40 requests) were addressed to the original Iii.org, 20% (16 requests) were made to Www6.lexisnexis.com and 14% (11 requests) were made to Pbs.twimg.com. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Www6.lexisnexis.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 835.5 kB (57%)

Content Size

1.5 MB

After Optimization

639.2 kB

In fact, the total size of Iii.org main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 655.0 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 139.2 kB

  • Original 183.0 kB
  • After minification 179.8 kB
  • After compression 43.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 139.2 kB or 76% of the original size.

Image Optimization

-15%

Potential reduce by 64.4 kB

  • Original 418.8 kB
  • After minification 354.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, III needs image optimization as it can save up to 64.4 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-68%

Potential reduce by 447.2 kB

  • Original 655.0 kB
  • After minification 596.4 kB
  • After compression 207.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 447.2 kB or 68% of the original size.

CSS Optimization

-85%

Potential reduce by 184.8 kB

  • Original 218.0 kB
  • After minification 210.7 kB
  • After compression 33.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Iii.org needs all CSS files to be minified and compressed as it can save up to 184.8 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 38 (49%)

Requests Now

78

After Optimization

40

The browser has sent 78 CSS, Javascripts, AJAX and image requests in order to completely render the main page of III. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

iii.org accessibility score

73

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

iii.org best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

iii.org SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Iii.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Iii.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of III. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: