Tools & Wizards About Us
imagination-toys.com screenshot

Report Summary

  • 53

    Performance

    Renders faster than
    70% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

imagination-toys.com

Welcome to Imagination Toys in St Louis, MO - Imagination Toys

Page Load Speed

3 sec in total

First Response

175 ms

Resources Loaded

2.6 sec

Page Rendered

266 ms

imagination-toys.com screenshot

About Website

Click here to check amazing Imagination Toys content. Otherwise, check out these important facts you probably never knew about imagination-toys.com

Imagination Toys - St Louis, MO, Welcome to Imagination Toys, celebrating 36 years in St. Louis, MO! Be sure to come by the store at 9737 Clayton Rd. We offer a great collection of toys - super educat...

Visit imagination-toys.com

Key Findings

We analyzed Imagination-toys.com page load time and found that the first response time was 175 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

imagination-toys.com performance score

53

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

58/100

10%

LCP (Largest Contentful Paint)

Value7.0 s

6/100

25%

SI (Speed Index)

Value6.1 s

44/100

10%

TBT (Total Blocking Time)

Value350 ms

73/100

30%

CLS (Cumulative Layout Shift)

Value0.021

100/100

15%

TTI (Time to Interactive)

Value7.6 s

46/100

10%

Network Requests Diagram

imagination-toys.com

175 ms

www.imagination-toys.com

907 ms

reset-fonts-grids.css

69 ms

yuiloader-dom-event.js

201 ms

selector-min.js

199 ms

Our browser made a total of 62 requests to load all elements on the main page. We found that 61% of them (38 requests) were addressed to the original Imagination-toys.com, 11% (7 requests) were made to Stoysnetcdn.com and 11% (7 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (907 ms) belongs to the original domain Imagination-toys.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 288.4 kB (27%)

Content Size

1.1 MB

After Optimization

776.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Imagination-toys.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 588.8 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 28.6 kB

  • Original 36.4 kB
  • After minification 35.5 kB
  • After compression 7.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 28.6 kB or 79% of the original size.

Image Optimization

-2%

Potential reduce by 11.0 kB

  • Original 588.8 kB
  • After minification 577.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Imagination Toys images are well optimized though.

JavaScript Optimization

-53%

Potential reduce by 202.6 kB

  • Original 383.6 kB
  • After minification 373.8 kB
  • After compression 181.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 202.6 kB or 53% of the original size.

CSS Optimization

-82%

Potential reduce by 46.2 kB

  • Original 56.4 kB
  • After minification 45.3 kB
  • After compression 10.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Imagination-toys.com needs all CSS files to be minified and compressed as it can save up to 46.2 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (38%)

Requests Now

52

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Imagination Toys. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

imagination-toys.com

imagination-toys.com

175 ms

www.imagination-toys.com

www.imagination-toys.com

907 ms

reset-fonts-grids.css

reset-fonts-grids.css

69 ms

yuiloader-dom-event.js

yuiloader-dom-event.js

201 ms

selector-min.js

selector-min.js

199 ms

jquery.js

jquery.js

619 ms

stn.js

stn.js

420 ms

autocomplete.js

autocomplete.js

497 ms

default.css

default.css

631 ms

modernizr.js

modernizr.js

343 ms

artbannersplus.css

artbannersplus.css

273 ms

sefmenu.css

sefmenu.css

341 ms

urchin.js

urchin.js

16 ms

footer.js

footer.js

408 ms

footer.css

footer.css

412 ms

ga.js

ga.js

4 ms

__utm.gif

__utm.gif

11 ms

css2

css2

30 ms

bg.png

bg.png

70 ms

ezrezr1.175x175.807f3.jpg

ezrezr1.175x175.807f3.jpg

568 ms

bg-white.png

bg-white.png

71 ms

logo.gif

logo.gif

79 ms

cart.png

cart.png

70 ms

icon-facebook.png

icon-facebook.png

74 ms

icon-twitter.png

icon-twitter.png

77 ms

icon-pinterest.png

icon-pinterest.png

125 ms

icon-instagram.png

icon-instagram.png

139 ms

cat-bnnr-baby.jpg

cat-bnnr-baby.jpg

204 ms

cat-bnnr-games.jpg

cat-bnnr-games.jpg

271 ms

cat-bnnr-arts-crafts.jpg

cat-bnnr-arts-crafts.jpg

273 ms

cat-bnnr-stem-science.jpg

cat-bnnr-stem-science.jpg

149 ms

cat-bnnr-plush.jpg

cat-bnnr-plush.jpg

256 ms

cat-bnnr-outdoor.jpg

cat-bnnr-outdoor.jpg

208 ms

imagination-toys-storefront-holidays-tall-2022.jpg

imagination-toys-storefront-holidays-tall-2022.jpg

617 ms

ft-bnnr-gift-certs.png

ft-bnnr-gift-certs.png

273 ms

ft-bnnr-to-go.png

ft-bnnr-to-go.png

552 ms

ft-bnnr-gift-wrap.png

ft-bnnr-gift-wrap.png

325 ms

rave63038800.175x175.52ec8.jpg

rave63038800.175x175.52ec8.jpg

641 ms

toni10000760.175x175.c9bdf.jpg

toni10000760.175x175.c9bdf.jpg

715 ms

valt22125_1.175x175.90182.jpg

valt22125_1.175x175.90182.jpg

771 ms

coro100600.175x175.6575a.jpg

coro100600.175x175.6575a.jpg

782 ms

wabb121c06.175x175.7bcf7.jpg

wabb121c06.175x175.7bcf7.jpg

849 ms

mrky610064lzd.175x175.f63cc.jpg

mrky610064lzd.175x175.f63cc.jpg

774 ms

embed

embed

183 ms

__utm.gif

__utm.gif

6 ms

logo.png

logo.png

304 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjojISWaA.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjojISWaA.ttf

20 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjovoSWaA.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjovoSWaA.ttf

26 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjo0oSWaA.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjo0oSWaA.ttf

35 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoUoOWaA.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoUoOWaA.ttf

36 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoa4OWaA.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoa4OWaA.ttf

34 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoDIOWaA.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoDIOWaA.ttf

36 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoJYOWaA.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjoJYOWaA.ttf

35 ms

logo_on.gif

logo_on.gif

515 ms

autocomplete.css

autocomplete.css

290 ms

datasource-min.js

datasource-min.js

340 ms

js

js

29 ms

search.js

search.js

3 ms

geometry.js

geometry.js

6 ms

main.js

main.js

12 ms

autocomplete-min.js

autocomplete-min.js

70 ms

connection_core-min.js

connection_core-min.js

69 ms

Accessibility Review

imagination-toys.com accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

imagination-toys.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

imagination-toys.com SEO score

77

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Imagination-toys.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Imagination-toys.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

imagination-toys.com

Open Graph description is not detected on the main page of Imagination Toys. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: