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impactav.com screenshot

Report Summary

  • 40

    Performance

    Renders faster than
    60% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

impactav.com

Impact AV

Page Load Speed

888 ms in total

First Response

214 ms

Resources Loaded

579 ms

Page Rendered

95 ms

impactav.com screenshot

About Website

Click here to check amazing Impact AV content. Otherwise, check out these important facts you probably never knew about impactav.com

Impact Video offers its clients the latest technology in indoor and outdoor LED screens and displays. With a fleet of truck mounted LED displays, also referred to as Jumbotrons, Impact Video can make ...

Visit impactav.com

Key Findings

We analyzed Impactav.com page load time and found that the first response time was 214 ms and then it took 674 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.

Performance Metrics

impactav.com performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value16.8 s

0/100

25%

SI (Speed Index)

Value7.8 s

23/100

10%

TBT (Total Blocking Time)

Value520 ms

56/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value8.8 s

35/100

10%

Network Requests Diagram

impactav.com

214 ms

rollover.js

84 ms

AC_RunActiveContent.js

145 ms

impactvideo.css

153 ms

ga.js

5 ms

Our browser made a total of 14 requests to load all elements on the main page. We found that 86% of them (12 requests) were addressed to the original Impactav.com, 14% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (214 ms) belongs to the original domain Impactav.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 10.2 kB (12%)

Content Size

85.1 kB

After Optimization

74.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Impactav.com main page is 85.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 52.9 kB which makes up the majority of the site volume.

HTML Optimization

-68%

Potential reduce by 6.0 kB

  • Original 8.9 kB
  • After minification 8.5 kB
  • After compression 2.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 6.0 kB or 68% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 52.9 kB
  • After minification 52.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Impact AV images are well optimized though.

JavaScript Optimization

-14%

Potential reduce by 3.0 kB

  • Original 21.4 kB
  • After minification 20.5 kB
  • After compression 18.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 3.0 kB or 14% of the original size.

CSS Optimization

-65%

Potential reduce by 1.2 kB

  • Original 1.9 kB
  • After minification 1.5 kB
  • After compression 665 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Impactav.com needs all CSS files to be minified and compressed as it can save up to 1.2 kB or 65% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

13

After Optimization

13

  • Images
  • JavaScript
  • CSS

The browser has sent 13 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Impact AV. According to our analytics all requests are already optimized.

Network Requests Diagram

impactav.com

impactav.com

214 ms

rollover.js

rollover.js

84 ms

AC_RunActiveContent.js

AC_RunActiveContent.js

145 ms

impactvideo.css

impactvideo.css

153 ms

ga.js

ga.js

5 ms

homepage_bg_tile.gif

homepage_bg_tile.gif

87 ms

btn_home_truck_2.jpg

btn_home_truck_2.jpg

87 ms

btn_home_outdoor.jpg

btn_home_outdoor.jpg

83 ms

btn_home_indoor.jpg

btn_home_indoor.jpg

137 ms

btn_home_creative.jpg

btn_home_creative.jpg

138 ms

btn_home_production.jpg

btn_home_production.jpg

136 ms

daktronics_barco_logo.gif

daktronics_barco_logo.gif

190 ms

gradient_bottom.jpg

gradient_bottom.jpg

206 ms

__utm.gif

__utm.gif

11 ms

Accessibility Review

impactav.com accessibility score

71

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

impactav.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

impactav.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Impactav.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Impactav.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

impactav.com

Open Graph description is not detected on the main page of Impact AV. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: