Tools & Wizards About Us
impactmarketing.ca screenshot

Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

impactmarketing.ca

Impact Marketing | Impact Marketing Services Ltd. - Promotional products in Saskatoon, Saskatchewan Canada

Page Load Speed

2.2 sec in total

First Response

69 ms

Resources Loaded

1.4 sec

Page Rendered

788 ms

impactmarketing.ca screenshot

About Website

Click here to check amazing Impact Marketing content. Otherwise, check out these important facts you probably never knew about impactmarketing.ca

Since 1976, Impact Marketing Services has been a leading edge promotional company. Our dedicated team is committed to provide quality branded merchandise and customer service. We work with suppliers t...

Visit impactmarketing.ca

Key Findings

We analyzed Impactmarketing.ca page load time and found that the first response time was 69 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

impactmarketing.ca performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

33/100

10%

LCP (Largest Contentful Paint)

Value23.0 s

0/100

25%

SI (Speed Index)

Value12.6 s

3/100

10%

TBT (Total Blocking Time)

Value500 ms

58/100

30%

CLS (Cumulative Layout Shift)

Value0.221

56/100

15%

TTI (Time to Interactive)

Value29.5 s

0/100

10%

Network Requests Diagram

impactmarketing.ca

69 ms

www.impactmarketing.ca

74 ms

www.impactmarketing.ca

438 ms

css

40 ms

css

58 ms

Our browser made a total of 64 requests to load all elements on the main page. We found that 38% of them (24 requests) were addressed to the original Impactmarketing.ca, 42% (27 requests) were made to Tscstatic.impactmarketing.ca and 6% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (633 ms) relates to the external source Tscstatic.impactmarketing.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 349.3 kB (7%)

Content Size

5.4 MB

After Optimization

5.0 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Impactmarketing.ca main page is 5.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 5.2 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 113.8 kB

  • Original 131.6 kB
  • After minification 98.6 kB
  • After compression 17.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 33.0 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 113.8 kB or 86% of the original size.

Image Optimization

-5%

Potential reduce by 235.4 kB

  • Original 5.2 MB
  • After minification 5.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Impact Marketing images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 16 B

  • Original 4.9 kB
  • After minification 4.9 kB
  • After compression 4.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 15 (28%)

Requests Now

54

After Optimization

39

  • Images
  • JavaScript
  • CSS

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Impact Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

impactmarketing.ca

impactmarketing.ca

69 ms

www.impactmarketing.ca

www.impactmarketing.ca

74 ms

www.impactmarketing.ca

www.impactmarketing.ca

438 ms

css

css

40 ms

css

css

58 ms

css

css

62 ms

f926cc00fb.js

f926cc00fb.js

53 ms

Core

Core

71 ms

airy

airy

107 ms

airy-product-bundle

airy-product-bundle

87 ms

GetCss

GetCss

134 ms

airy-home-bundle

airy-home-bundle

87 ms

core

core

359 ms

airy

airy

81 ms

airy-product-grid

airy-product-grid

95 ms

airy-home-bundle

airy-home-bundle

94 ms

api.js

api.js

39 ms

core.js

core.js

37 ms

hotjar-1646832.js

hotjar-1646832.js

112 ms

logo_NWM81UPDQ4.png

logo_NWM81UPDQ4.png

356 ms

306904607

306904607

344 ms

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t1HolidayG_1_2L9I76KSD4SZ24.jpg

402 ms

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t1Brandthe_1_1Y3U4U7AUIFBT6.jpg

490 ms

GetOutdoor_p1_l5_1_ANGPD2O25PMCAD.jpg

GetOutdoor_p1_l5_1_ANGPD2O25PMCAD.jpg

420 ms

Golf_p1_l6_1_MUG04N7A7H8LS7.jpg

Golf_p1_l6_1_MUG04N7A7H8LS7.jpg

421 ms

Distinctiv_p1_l7_1_RCIHZ4XLOIQZ2K.jpg

Distinctiv_p1_l7_1_RCIHZ4XLOIQZ2K.jpg

448 ms

SelfCare_p1_l8_1_IGYCTGJ75G9VG4.jpg

SelfCare_p1_l8_1_IGYCTGJ75G9VG4.jpg

422 ms

Athleisure_p1_l9_1_HFS125J64AF0GJ.jpg

Athleisure_p1_l9_1_HFS125J64AF0GJ.jpg

445 ms

EcoAware_p1_l10_1_366DCB90XOM046.jpg

EcoAware_p1_l10_1_366DCB90XOM046.jpg

492 ms

WorkfromHo_p1_l11_1_HY41ZW7NAKZP44.jpg

WorkfromHo_p1_l11_1_HY41ZW7NAKZP44.jpg

493 ms

UniqueIdea_p1_l12_1_RBMFSFR83XR4H6.jpg

UniqueIdea_p1_l12_1_RBMFSFR83XR4H6.jpg

492 ms

PremierBag_p1_l13_1_LO46JZ5W461PIK.jpg

PremierBag_p1_l13_1_LO46JZ5W461PIK.jpg

493 ms

Personaliz_p1_l14_1_U6DW49LYSL3R63.jpg

Personaliz_p1_l14_1_U6DW49LYSL3R63.jpg

499 ms

GiveBack_p1_l15_1_DBNFIQ2QV21R39.jpg

GiveBack_p1_l15_1_DBNFIQ2QV21R39.jpg

547 ms

AwardsReco_p1_l16_1_R3HLCL0WEWX413.jpg

AwardsReco_p1_l16_1_R3HLCL0WEWX413.jpg

633 ms

2022-01-19_1512_TM98219-1_300x.jpg

2022-01-19_1512_TM98219-1_300x.jpg

547 ms

Asi48052055_300x.jpg

Asi48052055_300x.jpg

611 ms

Asi48052094_300x.jpg

Asi48052094_300x.jpg

523 ms

Asi47724715_300x.jpg

Asi47724715_300x.jpg

532 ms

Asi43766052_300x.jpg

Asi43766052_300x.jpg

549 ms

Asi48127843_300x.jpg

Asi48127843_300x.jpg

558 ms

Asi305515773_300x.jpg

Asi305515773_300x.jpg

597 ms

Asi49428419_300x.jpg

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574 ms

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576 ms

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586 ms

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605 ms

Asi48696779_300x.jpg

Asi48696779_300x.jpg

629 ms

TerriRasmu-head-shot-RI2JQ9L.jpg

TerriRasmu-head-shot-RI2JQ9L.jpg

162 ms

SueSebestyen-portrait-NGG9.png

SueSebestyen-portrait-NGG9.png

311 ms

JaniceWilson-portrait-NYYR.png

JaniceWilson-portrait-NYYR.png

396 ms

BarbSharp-portrait-FEW5.png

BarbSharp-portrait-FEW5.png

325 ms

SusanBraid-portrait-9AFR.png

SusanBraid-portrait-9AFR.png

326 ms

AndreaCoakwell-portrait-2FIT.png

AndreaCoakwell-portrait-2FIT.png

327 ms

SandraPostnikoff-portrait-FWP7.png

SandraPostnikoff-portrait-FWP7.png

325 ms

EileenBunk-head-shot-CH2SYI7.jpg

EileenBunk-head-shot-CH2SYI7.jpg

388 ms

ElisaSargent-portrait-1FRB.png

ElisaSargent-portrait-1FRB.png

407 ms

KadaKlein-portrait-QRPP.png

KadaKlein-portrait-QRPP.png

429 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrc.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrc.woff

159 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pbCIPrc.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pbCIPrc.woff

201 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

191 ms

flaticon.woff

flaticon.woff

167 ms

KFOlCnqEu92Fr1MmWUlfBBc-.woff

KFOlCnqEu92Fr1MmWUlfBBc-.woff

123 ms

KFOmCnqEu92Fr1Mu4mxM.woff

KFOmCnqEu92Fr1Mu4mxM.woff

151 ms

api.js

api.js

23 ms

Accessibility Review

impactmarketing.ca accessibility score

72

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

impactmarketing.ca best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

impactmarketing.ca SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Impactmarketing.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Impactmarketing.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

impactmarketing.ca

Open Graph data is detected on the main page of Impact Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: