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impactmediagroup.co.uk screenshot

Report Summary

  • 69

    Performance

    Renders faster than
    81% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 57% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

impactmediagroup.co.uk

Impact Media Group | Impact Media Design | Impact Print Management | Impact Media Creative | Impact Media Mailer

Page Load Speed

1.6 sec in total

First Response

268 ms

Resources Loaded

873 ms

Page Rendered

429 ms

impactmediagroup.co.uk screenshot

About Website

Click here to check amazing Impact Media Group content for United Kingdom. Otherwise, check out these important facts you probably never knew about impactmediagroup.co.uk

Impact Media Group - Providing Design and Marketing Services to Business to Business, Business to Consumer, Government to Consumer and Government to Business sectors.

Visit impactmediagroup.co.uk

Key Findings

We analyzed Impactmediagroup.co.uk page load time and found that the first response time was 268 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

impactmediagroup.co.uk performance score

69

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.2 s

76/100

10%

LCP (Largest Contentful Paint)

Value3.7 s

59/100

25%

SI (Speed Index)

Value2.5 s

97/100

10%

TBT (Total Blocking Time)

Value700 ms

42/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value3.8 s

89/100

10%

Network Requests Diagram

impactmediagroup.co.uk

268 ms

www.impactmediagroup.co.uk

198 ms

default.css

83 ms

default.js

159 ms

AC_RunActiveContent.js

162 ms

Our browser made a total of 13 requests to load all elements on the main page. We found that 85% of them (11 requests) were addressed to the original Impactmediagroup.co.uk, 15% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (268 ms) belongs to the original domain Impactmediagroup.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 5.0 kB (9%)

Content Size

56.8 kB

After Optimization

51.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Impactmediagroup.co.uk main page is 56.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Images take 34.2 kB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 3.3 kB

  • Original 4.8 kB
  • After minification 4.2 kB
  • After compression 1.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 598 B, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 3.3 kB or 69% of the original size.

Image Optimization

-4%

Potential reduce by 1.3 kB

  • Original 34.2 kB
  • After minification 32.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Impact Media Group images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-55%

Potential reduce by 361 B

  • Original 652 B
  • After minification 533 B
  • After compression 291 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Impactmediagroup.co.uk needs all CSS files to be minified and compressed as it can save up to 361 B or 55% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

11

After Optimization

11

  • Images
  • JavaScript
  • CSS

The browser has sent 11 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Impact Media Group. According to our analytics all requests are already optimized.

Network Requests Diagram

impactmediagroup.co.uk

impactmediagroup.co.uk

268 ms

www.impactmediagroup.co.uk

www.impactmediagroup.co.uk

198 ms

default.css

default.css

83 ms

default.js

default.js

159 ms

AC_RunActiveContent.js

AC_RunActiveContent.js

162 ms

ga.js

ga.js

17 ms

impact-media-bg.jpg

impact-media-bg.jpg

134 ms

impact-media-logo.png

impact-media-logo.png

133 ms

impact-media-design.jpg

impact-media-design.jpg

136 ms

impact-media-mailer.jpg

impact-media-mailer.jpg

172 ms

__utm.gif

__utm.gif

13 ms

impact-media-design-o.jpg

impact-media-design-o.jpg

82 ms

impact-media-mailer-o.jpg

impact-media-mailer-o.jpg

81 ms

Accessibility Review

impactmediagroup.co.uk accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

impactmediagroup.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

impactmediagroup.co.uk SEO score

75

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Impactmediagroup.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Impactmediagroup.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

impactmediagroup.co.uk

Open Graph description is not detected on the main page of Impact Media Group. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: