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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

impel.com

impel.com

Page Load Speed

1.9 sec in total

First Response

280 ms

Resources Loaded

1.1 sec

Page Rendered

522 ms

impel.com screenshot

About Website

Click here to check amazing Impel content for United States. Otherwise, check out these important facts you probably never knew about impel.com

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Key Findings

We analyzed Impel.com page load time and found that the first response time was 280 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

impel.com performance score

0

Network Requests Diagram

impel.com

280 ms

bootstrap.css

236 ms

bootstrap-overrides.css

142 ms

theme.css

149 ms

font-awesome.css

17 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 92% of them (34 requests) were addressed to the original Impel.com, 3% (1 request) were made to Netdna.bootstrapcdn.com and 3% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (849 ms) belongs to the original domain Impel.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 298.6 kB (20%)

Content Size

1.5 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Impel.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 11.0 kB

  • Original 15.0 kB
  • After minification 12.6 kB
  • After compression 4.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.4 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 11.0 kB or 74% of the original size.

Image Optimization

-8%

Potential reduce by 100.3 kB

  • Original 1.2 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Impel images are well optimized though.

JavaScript Optimization

-78%

Potential reduce by 34.8 kB

  • Original 44.7 kB
  • After minification 37.8 kB
  • After compression 9.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 34.8 kB or 78% of the original size.

CSS Optimization

-85%

Potential reduce by 152.6 kB

  • Original 179.6 kB
  • After minification 142.6 kB
  • After compression 27.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Impel.com needs all CSS files to be minified and compressed as it can save up to 152.6 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (39%)

Requests Now

33

After Optimization

20

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Impel. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

impel.com

impel.com

280 ms

bootstrap.css

bootstrap.css

236 ms

bootstrap-overrides.css

bootstrap-overrides.css

142 ms

theme.css

theme.css

149 ms

font-awesome.css

font-awesome.css

17 ms

css

css

26 ms

index.css

index.css

149 ms

services.css

services.css

151 ms

animate.css

animate.css

150 ms

fonts.css

fonts.css

206 ms

style.css

style.css

216 ms

flexslider.css

flexslider.css

211 ms

adjustments.css

adjustments.css

225 ms

jquery-latest.js

jquery-latest.js

10 ms

bootstrap.min.js

bootstrap.min.js

303 ms

theme.js

theme.js

310 ms

index-slider.js

index-slider.js

313 ms

bundle.js

bundle.js

310 ms

logo-small-dark.png

logo-small-dark.png

345 ms

mac.png

mac.png

376 ms

ipad2_img2.png

ipad2_img2.png

346 ms

iphone3.png

iphone3.png

355 ms

macbook.png

macbook.png

526 ms

left.png

left.png

407 ms

middle.png

middle.png

438 ms

right.png

right.png

385 ms

marketplace_img1.jpg

marketplace_img1.jpg

529 ms

consumers_img1.jpg

consumers_img1.jpg

461 ms

merchant_standout.png

merchant_standout.png

849 ms

city2_img.jpg

city2_img.jpg

413 ms

landscape.jpg

landscape.jpg

348 ms

city_img.jpg

city_img.jpg

433 ms

socialicons2.png

socialicons2.png

326 ms

socialicons_h.png

socialicons_h.png

346 ms

quotes.json

quotes.json

337 ms

leftright-arrows.png

leftright-arrows.png

318 ms

roboto-regular-webfont.woff

roboto-regular-webfont.woff

328 ms

SEO Factors

impel.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Impel.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Impel.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

impel.com

Open Graph description is not detected on the main page of Impel. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: