Tools & Wizards About Us
impression.co.uk screenshot

Report Summary

  • 38

    Performance

    Renders faster than
    59% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 90% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    82% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

impression.co.uk

Impression | Digital Marketing Agency | Multi-Award Winner

Page Load Speed

5.7 sec in total

First Response

1.1 sec

Resources Loaded

3.9 sec

Page Rendered

695 ms

impression.co.uk screenshot

About Website

Click here to check amazing Impression content for India. Otherwise, check out these important facts you probably never knew about impression.co.uk

Impression is a digital marketing agency based in Nottingham that delivers outstanding SEO, PR, PPC, web design and mobile marketing campaigns for clients.

Visit impression.co.uk

Key Findings

We analyzed Impression.co.uk page load time and found that the first response time was 1.1 sec and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

impression.co.uk performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value3.2 s

72/100

25%

SI (Speed Index)

Value10.6 s

7/100

10%

TBT (Total Blocking Time)

Value7,150 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.04

99/100

15%

TTI (Time to Interactive)

Value16.5 s

5/100

10%

Network Requests Diagram

impression.co.uk

1057 ms

www.impression.co.uk

457 ms

jY5dCsIwEIQvZIy9jO_bdNW0ye6SWRFvbygiolD6NjDf_AzxYWHWMVQSunILZFZyIs8qiASwIyYgXpqKs0yH4TfRGPfK--BvKN0ULJvIp-cUc7U-hH5rdUZVhzeyY82yYZ-p5Ilc2z8Hfxbu8zO7UVrW3Fu_AA.css

166 ms

devicepx-jetpack.js

123 ms

jY9BEoIwDEUvJG25gitP4D60AYJtA01Z6OkFB8cZKY6rLv7r-z9GUxgTihBHPYgephnTvapVXSujAsWT-SZEWeYb4S5pPUP20KCX_a-XVwXItr8gdX2uSvKGOUtOMJarp_M7v4InB3kJjh0bw6koowAdyjLZoTto2yYLx_UtIIEdpkiPckPLKXx2_oP8Pr-do10xeQI.js

511 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 33% of them (19 requests) were addressed to the original Impression.co.uk, 17% (10 requests) were made to Use.typekit.com and 9% (5 requests) were made to Secure.gravatar.com. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Impression.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 679.9 kB (14%)

Content Size

4.7 MB

After Optimization

4.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Impression.co.uk main page is 4.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 3.8 MB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 29.4 kB

  • Original 39.9 kB
  • After minification 39.9 kB
  • After compression 10.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 29.4 kB or 74% of the original size.

Image Optimization

-1%

Potential reduce by 49.9 kB

  • Original 3.8 MB
  • After minification 3.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Impression images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 352.1 kB

  • Original 520.5 kB
  • After minification 485.4 kB
  • After compression 168.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 352.1 kB or 68% of the original size.

CSS Optimization

-84%

Potential reduce by 248.5 kB

  • Original 295.0 kB
  • After minification 293.3 kB
  • After compression 46.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Impression.co.uk needs all CSS files to be minified and compressed as it can save up to 248.5 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (59%)

Requests Now

46

After Optimization

19

  • Images
  • JavaScript
  • CSS

The browser has sent 46 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Impression. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

impression.co.uk

impression.co.uk

1057 ms

www.impression.co.uk

www.impression.co.uk

457 ms

jY5dCsIwEIQvZIy9jO_bdNW0ye6SWRFvbygiolD6NjDf_AzxYWHWMVQSunILZFZyIs8qiASwIyYgXpqKs0yH4TfRGPfK--BvKN0ULJvIp-cUc7U-hH5rdUZVhzeyY82yYZ-p5Ilc2z8Hfxbu8zO7UVrW3Fu_AA.css

jY5dCsIwEIQvZIy9jO_bdNW0ye6SWRFvbygiolD6NjDf_AzxYWHWMVQSunILZFZyIs8qiASwIyYgXpqKs0yH4TfRGPfK--BvKN0ULJvIp-cUc7U-hH5rdUZVhzeyY82yYZ-p5Ilc2z8Hfxbu8zO7UVrW3Fu_AA.css

166 ms

devicepx-jetpack.js

devicepx-jetpack.js

123 ms

jY9BEoIwDEUvJG25gitP4D60AYJtA01Z6OkFB8cZKY6rLv7r-z9GUxgTihBHPYgephnTvapVXSujAsWT-SZEWeYb4S5pPUP20KCX_a-XVwXItr8gdX2uSvKGOUtOMJarp_M7v4InB3kJjh0bw6koowAdyjLZoTto2yYLx_UtIIEdpkiPckPLKXx2_oP8Pr-do10xeQI.js

jY9BEoIwDEUvJG25gitP4D60AYJtA01Z6OkFB8cZKY6rLv7r-z9GUxgTihBHPYgephnTvapVXSujAsWT-SZEWeYb4S5pPUP20KCX_a-XVwXItr8gdX2uSvKGOUtOMJarp_M7v4InB3kJjh0bw6koowAdyjLZoTto2yYLx_UtIIEdpkiPckPLKXx2_oP8Pr-do10xeQI.js

511 ms

M9EvL9BNzU1KTdHLzcwDAA.js

M9EvL9BNzU1KTdHLzcwDAA.js

329 ms

e-201609.js

e-201609.js

36 ms

rou1muy.js

rou1muy.js

510 ms

analytics.js

analytics.js

167 ms

gtm.js

gtm.js

204 ms

widgets.js

widgets.js

136 ms

6c1a741d24babfc490a37f4f26cbcc7c

6c1a741d24babfc490a37f4f26cbcc7c

259 ms

track.js

track.js

171 ms

count.js

count.js

169 ms

impression-digital-logo.png

impression-digital-logo.png

114 ms

impression-stoney-street-meeting-room-thin.jpg

impression-stoney-street-meeting-room-thin.jpg

505 ms

right-arrow.png

right-arrow.png

410 ms

services-sprite.png

services-sprite.png

411 ms

aws-certificate-manager-launch-345x230.png

aws-certificate-manager-launch-345x230.png

512 ms

digital-marketing-agency-impression.png

digital-marketing-agency-impression.png

1433 ms

logo-white-campaign.png

logo-white-campaign.png

409 ms

logo-white-brand-republic.png

logo-white-brand-republic.png

512 ms

logo-white-guardian.png

logo-white-guardian.png

511 ms

logo-white-huffington-post.png

logo-white-huffington-post.png

682 ms

impression-logo-small.png

impression-logo-small.png

614 ms

mtracking.gif

mtracking.gif

1960 ms

loading.svg

loading.svg

582 ms

c801a58028920e082d3181212415b307

c801a58028920e082d3181212415b307

387 ms

4467f37b9c583dd3d79308f15c6770ab

4467f37b9c583dd3d79308f15c6770ab

678 ms

a6143c11a7b96e7249c1ac4db4a2409c

a6143c11a7b96e7249c1ac4db4a2409c

488 ms

afb9f4ae6764463ab09b64026971930d

afb9f4ae6764463ab09b64026971930d

490 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

612 ms

linkid.js

linkid.js

19 ms

stat.aspx

stat.aspx

865 ms

collect

collect

16 ms

collect

collect

70 ms

tracker.js

tracker.js

798 ms

ga-audiences

ga-audiences

310 ms

timeline.1b43d11859b7663a2225b885f87704a5.js

timeline.1b43d11859b7663a2225b885f87704a5.js

67 ms

g.gif

g.gif

107 ms

www.impression.co.uk

www.impression.co.uk

89 ms

syndication

syndication

133 ms

457496892364972032

457496892364972032

197 ms

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50 ms

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DHBC0TG5JyO6uNhRyMDtOw9A1z8ICdI3HbI09QlljNCffVHsgsMdeMJ6Mk6fw6NuSh90iY83ZAlTifoRdhXtgb.woff

113 ms

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213 ms

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279 ms

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279 ms

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251 ms

bHjnbB98HZ5ZY-GuTt-ybeDxvtC5TkK-83h__BqQYd6ffJLygsMdeMJ6Mk6fw6NuSh90iY83ZAlTifoRdhXtgM.woff

bHjnbB98HZ5ZY-GuTt-ybeDxvtC5TkK-83h__BqQYd6ffJLygsMdeMJ6Mk6fw6NuSh90iY83ZAlTifoRdhXtgM.woff

287 ms

IjPV-Sg3k36MSkzOaTVE5EUO4irkhNzgvBrWZi_XbPjffVfsgsMdeMJ6Mk6fw6NuSh90iY83ZAlTifoRdhXt26.woff

IjPV-Sg3k36MSkzOaTVE5EUO4irkhNzgvBrWZi_XbPjffVfsgsMdeMJ6Mk6fw6NuSh90iY83ZAlTifoRdhXt26.woff

287 ms

p.gif

p.gif

331 ms

timeline.4d087f49a21e27038d9769d7c976b8fa.default.css

timeline.4d087f49a21e27038d9769d7c976b8fa.default.css

21 ms

timeline.4d087f49a21e27038d9769d7c976b8fa.default.css

timeline.4d087f49a21e27038d9769d7c976b8fa.default.css

44 ms

Nhr25tKS_normal.jpg

Nhr25tKS_normal.jpg

101 ms

123 ms

jot

jot

25 ms

roundtrip.js

roundtrip.js

92 ms

Accessibility Review

impression.co.uk accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

impression.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

impression.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Impression.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Impression.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

impression.co.uk

Open Graph data is detected on the main page of Impression. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: