Access impression.co.uk. Impression | Digital Marketing Agency

Report Summary

About Website

Click here to check amazing Impression content for India. Otherwise, check out these important facts you probably never knew about impression.co.uk

Multi-award-winning digital marketing agency that helps your business scale, grow & reach new destinations. Offices in London & Nottingham. Enquire today.

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name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

71/100

10%

LCP (Largest Contentful Paint)

Value3.0 s

77/100

25%

SI (Speed Index)

Value5.7 s

51/100

10%

TBT (Total Blocking Time)

Value1,870 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.014

100/100

15%

TTI (Time to Interactive)

Value16.3 s

5/100

10%

impression.co.uk

10 ms

www.impressiondigital.com

119 ms

139507504.js

427 ms

gtm.js

697 ms

v2.js

598 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Impression.co.uk, 57% (39 requests) were made to Images.impression.co.uk and 26% (18 requests) were made to Impressiondigital.com. The less responsive or slowest element that took the longest time to load (746 ms) relates to the external source Images.impression.co.uk.

Content Size

987.5 kB

After Optimization

522.5 kB

In fact, the total size of Impression.co.uk main page is 987.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. HTML takes 547.8 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 457.5 kB

Original 547.8 kB
After minification 540.8 kB
After compression 90.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 457.5 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 217 B

Original 377.7 kB
After minification 377.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Impression images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 7.3 kB

Original 62.1 kB
After minification 62.1 kB
After compression 54.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 7.3 kB or 12% of the original size.

Requests Now

After Optimization

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Impression. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and as a result speed up the page load time.

Areas of Improvement

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

Search Engine Optimization Advices

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

Language Detected

EN
Language Claimed

EN
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Impression.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Impression.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

impression.co.uk

Open Graph data is detected on the main page of Impression. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

Report Summary

Performance

Accessibility

Best Practices

SEO

Impression | Digital Marketing Agency | Multi-Award Winner

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)