Report Summary

  • 49

    Performance

    Renders faster than
    67% of other websites

  • 64

    Accessibility

    Visual factors better than
    that of 29% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

in-m.ru

Интегрированный маркетинг

Page Load Speed

7.4 sec in total

First Response

371 ms

Resources Loaded

5.9 sec

Page Rendered

1.1 sec

in-m.ru screenshot

About Website

Click here to check amazing In M content. Otherwise, check out these important facts you probably never knew about in-m.ru

Интегрированный маркетинг - для интернет магазинов и рынка услуг. Качественно проведем аудит вашего бизнеса и поможем довести до прибыли ваши проекты.

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Key Findings

We analyzed In-m.ru page load time and found that the first response time was 371 ms and then it took 7.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

in-m.ru performance score

49

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.0 s

83/100

10%

LCP (Largest Contentful Paint)

Value5.4 s

21/100

25%

SI (Speed Index)

Value4.8 s

66/100

10%

TBT (Total Blocking Time)

Value1,010 ms

27/100

30%

CLS (Cumulative Layout Shift)

Value0.026

100/100

15%

TTI (Time to Interactive)

Value6.5 s

58/100

10%

Network Requests Diagram

in-m.ru

371 ms

in-m.ru

1051 ms

vendors.css

201 ms

default.css

872 ms

nodes.css

695 ms

Our browser made a total of 62 requests to load all elements on the main page. We found that 21% of them (13 requests) were addressed to the original In-m.ru, 65% (40 requests) were made to I.1.creatium.io and 6% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (3.4 sec) relates to the external source I.1.creatium.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 438.9 kB (24%)

Content Size

1.8 MB

After Optimization

1.4 MB

In fact, the total size of In-m.ru main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 180.5 kB

  • Original 203.1 kB
  • After minification 197.3 kB
  • After compression 22.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 180.5 kB or 89% of the original size.

Image Optimization

-18%

Potential reduce by 258.4 kB

  • Original 1.5 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, In M needs image optimization as it can save up to 258.4 kB or 18% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 0 B

  • Original 84.6 kB
  • After minification 84.6 kB
  • After compression 84.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 54 B

  • Original 51.1 kB
  • After minification 51.1 kB
  • After compression 51.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. In-m.ru has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 22 (39%)

Requests Now

56

After Optimization

34

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of In M. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

in-m.ru accessibility score

64

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

Best Practices

in-m.ru best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

in-m.ru SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise In-m.ru can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that In-m.ru main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of In M. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: