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incentivated.co.uk screenshot

Report Summary

  • 51

    Performance

    Renders faster than
    69% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 48% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

incentivated.co.uk

Incentivated - Full service mobile marketing and advertising agency based in London (UK)

Page Load Speed

2.8 sec in total

First Response

71 ms

Resources Loaded

2.5 sec

Page Rendered

232 ms

incentivated.co.uk screenshot

About Website

Welcome to incentivated.co.uk homepage info - get ready to check Incentivated best content right away, or after learning these important things about incentivated.co.uk

Incentivated are a leading UK independent full service mobile marketing company. Through innovative mobile marketing, text messaging CRM, mobile websites, apps and mCommerce strategies, we help brands...

Visit incentivated.co.uk

Key Findings

We analyzed Incentivated.co.uk page load time and found that the first response time was 71 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

incentivated.co.uk performance score

51

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value7.1 s

6/100

25%

SI (Speed Index)

Value5.5 s

54/100

10%

TBT (Total Blocking Time)

Value130 ms

96/100

30%

CLS (Cumulative Layout Shift)

Value0.219

57/100

15%

TTI (Time to Interactive)

Value6.1 s

64/100

10%

Network Requests Diagram

home.aspx

71 ms

home.aspx

182 ms

home.aspx

585 ms

css

53 ms

css

80 ms

Our browser made a total of 86 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Incentivated.co.uk, 90% (77 requests) were made to Incentivated.com and 5% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (590 ms) relates to the external source Incentivated.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 813.2 kB (78%)

Content Size

1.0 MB

After Optimization

225.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Incentivated.co.uk main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 881.5 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 51.2 kB

  • Original 60.0 kB
  • After minification 37.8 kB
  • After compression 8.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 22.2 kB, which is 37% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 51.2 kB or 85% of the original size.

Image Optimization

-84%

Potential reduce by 736.2 kB

  • Original 881.5 kB
  • After minification 145.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Incentivated needs image optimization as it can save up to 736.2 kB or 84% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-22%

Potential reduce by 15.9 kB

  • Original 71.8 kB
  • After minification 70.7 kB
  • After compression 55.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 15.9 kB or 22% of the original size.

CSS Optimization

-39%

Potential reduce by 9.9 kB

  • Original 25.6 kB
  • After minification 25.5 kB
  • After compression 15.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Incentivated.co.uk needs all CSS files to be minified and compressed as it can save up to 9.9 kB or 39% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (24%)

Requests Now

79

After Optimization

60

  • Images
  • JavaScript
  • CSS

The browser has sent 79 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Incentivated. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

home.aspx

home.aspx

71 ms

home.aspx

home.aspx

182 ms

home.aspx

home.aspx

585 ms

css

css

53 ms

css

css

80 ms

commonstyle.css

commonstyle.css

80 ms

styles.css

styles.css

250 ms

hero.css

hero.css

346 ms

jquery-1.8.3.min.js

jquery-1.8.3.min.js

478 ms

jquery.backgroundPoisition.js

jquery.backgroundPoisition.js

356 ms

jquery.hoverIntent.minified.js

jquery.hoverIntent.minified.js

368 ms

jquery.transit.min.js

jquery.transit.min.js

396 ms

video.js

video.js

413 ms

hero.js

hero.js

414 ms

lightbox.css

lightbox.css

420 ms

ga.js

ga.js

19 ms

bg1.png

bg1.png

79 ms

__utm.gif

__utm.gif

62 ms

Curve_Blue_Top_Left_v01.png

Curve_Blue_Top_Left_v01.png

135 ms

Curve_Blue_Middle_Left_v01.png

Curve_Blue_Middle_Left_v01.png

86 ms

Incentivated_Logo.png

Incentivated_Logo.png

90 ms

btn_blog.png

btn_blog.png

89 ms

btn_video.png

btn_video.png

87 ms

btn_twitter.png

btn_twitter.png

118 ms

btn_linkedin.png

btn_linkedin.png

135 ms

TenYears.png

TenYears.png

136 ms

Curve_Blue_Menu.png

Curve_Blue_Menu.png

137 ms

Iris_Icon_Normal.png

Iris_Icon_Normal.png

202 ms

Curve_Blue_Top_Right_Kitty_v01.png

Curve_Blue_Top_Right_Kitty_v01.png

188 ms

shopfront_buildings_right.png

shopfront_buildings_right.png

199 ms

shopfront_buildings_left.png

shopfront_buildings_left.png

200 ms

shopfront_hero.png

shopfront_hero.png

270 ms

billboard_inc.png

billboard_inc.png

271 ms

icon_inc_iris_eye.png

icon_inc_iris_eye.png

254 ms

billboard_mitsubishi2.png

billboard_mitsubishi2.png

467 ms

icon_10_mits.png

icon_10_mits.png

267 ms

billboard_6_autocallback.png

billboard_6_autocallback.png

267 ms

icon_6_autocallback.png

icon_6_autocallback.png

322 ms

billboard_nhs.png

billboard_nhs.png

333 ms

icon_nhs.png

icon_nhs.png

337 ms

billboard_texttolandline.png

billboard_texttolandline.png

334 ms

icon_textlandline.png

icon_textlandline.png

336 ms

billboard_marks.png

billboard_marks.png

590 ms

icon_marks.png

icon_marks.png

402 ms

billboard_sms.png

billboard_sms.png

410 ms

icon_sms.png

icon_sms.png

412 ms

Text_out_box-white-out.png

Text_out_box-white-out.png

411 ms

Handset_iphone.png

Handset_iphone.png

466 ms

iphone_inc2.png

iphone_inc2.png

469 ms

iphone_mitsubishi.png

iphone_mitsubishi.png

535 ms

iphone_6_autocallback.png

iphone_6_autocallback.png

470 ms

iphone_nhs.png

iphone_nhs.png

530 ms

iphone_texttolandline.png

iphone_texttolandline.png

532 ms

gokpH6L7AUFrRvV44HVr92-3n9xD.woff

gokpH6L7AUFrRvV44HVr92-3n9xD.woff

308 ms

goksH6L7AUFrRvV44HVjTEqk.woff

goksH6L7AUFrRvV44HVjTEqk.woff

371 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVQ.woff

319 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

322 ms

iphone_marks.png

iphone_marks.png

462 ms

iphone_sms.png

iphone_sms.png

460 ms

Handset_iphone_up.png

Handset_iphone_up.png

522 ms

Handset_iphone_down.png

Handset_iphone_down.png

522 ms

Curve_Blue_Bottom_Left_v01.png

Curve_Blue_Bottom_Left_v01.png

522 ms

CurveBlueBottomLeftAnchor.png

CurveBlueBottomLeftAnchor.png

495 ms

sitemap.png

sitemap.png

480 ms

footerMenuBox.png

footerMenuBox.png

527 ms

footerMenuRightBox.png

footerMenuRightBox.png

540 ms

QR.png

QR.png

541 ms

contactusRightSideImg.png

contactusRightSideImg.png

490 ms

FooterBase.png

FooterBase.png

482 ms

iPad_01.png

iPad_01.png

480 ms

iPad_02.png

iPad_02.png

528 ms

ipad_luton.png

ipad_luton.png

489 ms

ipad_froglife.png

ipad_froglife.png

478 ms

ipad_waitrose.png

ipad_waitrose.png

476 ms

ipad_getmo.png

ipad_getmo.png

479 ms

ipad_mNs.png

ipad_mNs.png

478 ms

ipad_thmbnls.png

ipad_thmbnls.png

473 ms

ipad_virgin1.png

ipad_virgin1.png

477 ms

ipad_foodtogo.png

ipad_foodtogo.png

475 ms

ipad_recycle.png

ipad_recycle.png

475 ms

ipad_cabwise.png

ipad_cabwise.png

482 ms

ipad_home.png

ipad_home.png

409 ms

icon_process.gif

icon_process.gif

451 ms

iPad_05.png

iPad_05.png

468 ms

iPad_06.png

iPad_06.png

468 ms

magnify_minus.png

magnify_minus.png

414 ms

Accessibility Review

incentivated.co.uk accessibility score

79

Accessibility Issues

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

<dl>'s do not contain only properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

incentivated.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

incentivated.co.uk SEO score

69

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Incentivated.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Incentivated.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

incentivated.co.uk

Open Graph description is not detected on the main page of Incentivated. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: