Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

inco.dk

inco Cash & Carry - Din Fødevaregrossist siden 1922

Page Load Speed

4.3 sec in total

First Response

580 ms

Resources Loaded

3.4 sec

Page Rendered

339 ms

inco.dk screenshot

About Website

Click here to check amazing Inco content for Denmark. Otherwise, check out these important facts you probably never knew about inco.dk

inco tilbyder fødevarer, nonfood, grønt og kød til alle professionelle køkkener. Stort sortiment indenfor økologi, fri-for-varer og specialiteter.

Visit inco.dk

Key Findings

We analyzed Inco.dk page load time and found that the first response time was 580 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

inco.dk performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value12.3 s

0/100

25%

SI (Speed Index)

Value7.1 s

31/100

10%

TBT (Total Blocking Time)

Value1,380 ms

16/100

30%

CLS (Cumulative Layout Shift)

Value0.266

46/100

15%

TTI (Time to Interactive)

Value16.9 s

5/100

10%

Network Requests Diagram

inco.dk

580 ms

normalize.css

290 ms

foundation.min.css

656 ms

ie8-grid-foundation-4.css

284 ms

style.css

510 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that 84% of them (36 requests) were addressed to the original Inco.dk, 7% (3 requests) were made to Fonts.gstatic.com and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2.1 sec) belongs to the original domain Inco.dk.

Page Optimization Overview & Recommendations

Page size can be reduced by 410.8 kB (25%)

Content Size

1.7 MB

After Optimization

1.2 MB

In fact, the total size of Inco.dk main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 19.1 kB

  • Original 23.4 kB
  • After minification 20.9 kB
  • After compression 4.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.5 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19.1 kB or 81% of the original size.

Image Optimization

-4%

Potential reduce by 42.6 kB

  • Original 1.2 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Inco images are well optimized though.

JavaScript Optimization

-76%

Potential reduce by 178.3 kB

  • Original 234.3 kB
  • After minification 177.2 kB
  • After compression 56.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 178.3 kB or 76% of the original size.

CSS Optimization

-89%

Potential reduce by 170.9 kB

  • Original 192.3 kB
  • After minification 150.6 kB
  • After compression 21.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Inco.dk needs all CSS files to be minified and compressed as it can save up to 170.9 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (30%)

Requests Now

37

After Optimization

26

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Inco. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

inco.dk accessibility score

71

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

inco.dk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

inco.dk SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    DA

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Inco.dk can be misinterpreted by Google and other search engines. Our service has detected that Danish is used on the page, and it does not match the claimed English language. Our system also found out that Inco.dk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Inco. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: