Tools & Wizards About Us
initialapproach.io screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

initialapproach.io

Customer Experience Specialist | Initial Approach

Page Load Speed

3.2 sec in total

First Response

685 ms

Resources Loaded

2.2 sec

Page Rendered

322 ms

initialapproach.io screenshot

About Website

Visit initialapproach.io now to see the best up-to-date Initial Approach content and also check out these interesting facts you probably never knew about initialapproach.io

Discover the path to customer experience transformation through systems, technology, and execution.

Visit initialapproach.io

Key Findings

We analyzed Initialapproach.io page load time and found that the first response time was 685 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

initialapproach.io performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

37/100

10%

LCP (Largest Contentful Paint)

Value4.2 s

44/100

25%

SI (Speed Index)

Value10.5 s

7/100

10%

TBT (Total Blocking Time)

Value2,870 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.373

28/100

15%

TTI (Time to Interactive)

Value19.1 s

3/100

10%

Network Requests Diagram

initialapproach.io

685 ms

style.min.css

57 ms

cookie-law-info-public.css

111 ms

cookie-law-info-gdpr.css

153 ms

formcraft-common.css

155 ms

Our browser made a total of 65 requests to load all elements on the main page. We found that 86% of them (56 requests) were addressed to the original Initialapproach.io, 3% (2 requests) were made to Googletagmanager.com and 3% (2 requests) were made to Clarity.ms. The less responsive or slowest element that took the longest time to load (717 ms) belongs to the original domain Initialapproach.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 97.1 kB (12%)

Content Size

798.1 kB

After Optimization

701.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Initialapproach.io main page is 798.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 315.5 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 89.5 kB

  • Original 110.7 kB
  • After minification 108.1 kB
  • After compression 21.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 89.5 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 1.9 kB

  • Original 167.4 kB
  • After minification 165.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Initial Approach images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.2 kB

  • Original 315.5 kB
  • After minification 315.5 kB
  • After compression 314.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 4.6 kB

  • Original 204.5 kB
  • After minification 204.5 kB
  • After compression 199.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Initialapproach.io has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 53 (90%)

Requests Now

59

After Optimization

6

  • Images
  • JavaScript
  • CSS

The browser has sent 59 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Initial Approach. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

initialapproach.io

initialapproach.io

685 ms

style.min.css

style.min.css

57 ms

cookie-law-info-public.css

cookie-law-info-public.css

111 ms

cookie-law-info-gdpr.css

cookie-law-info-gdpr.css

153 ms

formcraft-common.css

formcraft-common.css

155 ms

form.css

form.css

157 ms

js_composer.min.css

js_composer.min.css

161 ms

ave-core.min.css

ave-core.min.css

156 ms

liquid-icon.min.css

liquid-icon.min.css

174 ms

font-awesome.min.css

font-awesome.min.css

208 ms

bootstrap.min.css

bootstrap.min.css

212 ms

jquery-ui.css

jquery-ui.css

207 ms

fresco.css

fresco.css

210 ms

lity.min.css

lity.min.css

214 ms

flickity.min.css

flickity.min.css

216 ms

style.css

style.css

260 ms

theme.min.css

theme.min.css

322 ms

css

css

37 ms

liquid-css-55.css

liquid-css-55.css

263 ms

liquid-responsive-100.css

liquid-responsive-100.css

261 ms

jquery.min.js

jquery.min.js

270 ms

jquery-migrate.min.js

jquery-migrate.min.js

270 ms

cookie-law-info-public.js

cookie-law-info-public.js

314 ms

script.min.js

script.min.js

315 ms

adsbygoogle.js

adsbygoogle.js

70 ms

js

js

66 ms

jquery.mb.YTPlayer-min.css

jquery.mb.YTPlayer-min.css

489 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

490 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

491 ms

animate.min.css

animate.min.css

571 ms

fresco.js

fresco.js

587 ms

lity.min.js

lity.min.js

587 ms

js_composer_front.min.js

js_composer_front.min.js

586 ms

jquery.mb.YTPlayer.min.js

jquery.mb.YTPlayer.min.js

586 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

586 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

594 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

649 ms

SplitText.min.js

SplitText.min.js

650 ms

vc-waypoints.min.js

vc-waypoints.min.js

649 ms

vivus.min.js

vivus.min.js

596 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

546 ms

flickity-fade.min.js

flickity-fade.min.js

501 ms

bootstrap.min.js

bootstrap.min.js

545 ms

intersection-observer.js

intersection-observer.js

541 ms

imagesloaded.min.js

imagesloaded.min.js

540 ms

jquery-ui.min.js

jquery-ui.min.js

542 ms

anime.min.js

anime.min.js

539 ms

ScrollMagic.min.js

ScrollMagic.min.js

505 ms

fontfaceobserver.js

fontfaceobserver.js

542 ms

lazyload.min.js

lazyload.min.js

551 ms

tinycolor-min.js

tinycolor-min.js

551 ms

theme.min.js

theme.min.js

552 ms

gtm.js

gtm.js

242 ms

fcwj25nmsc

fcwj25nmsc

242 ms

4060107.js

4060107.js

297 ms

IA-Logo-White_1.png

IA-Logo-White_1.png

405 ms

IA-Logo-Black_1.png

IA-Logo-Black_1.png

405 ms

css-vars-ponyfill.min.js

css-vars-ponyfill.min.js

717 ms

spinner-1.gif

spinner-1.gif

316 ms

Denver-Marketing-Agency.png

Denver-Marketing-Agency.png

417 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX9-p7K4GLs.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX9-p7K4GLs.ttf

62 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVcUwaEQXjM.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVcUwaEQXjM.ttf

65 ms

liquid-icon.woff

liquid-icon.woff

366 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

270 ms

clarity.js

clarity.js

18 ms

Accessibility Review

initialapproach.io accessibility score

88

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

initialapproach.io best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

initialapproach.io SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Initialapproach.io can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Initialapproach.io main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

initialapproach.io

Open Graph data is detected on the main page of Initial Approach. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: