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insil.com.au screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 68

    SEO

    Google-friendlier than
    28% of websites

insil.com.au

Insil® - Marketing & Advertising Agency | Sydney, Australia

Page Load Speed

8.3 sec in total

First Response

69 ms

Resources Loaded

7 sec

Page Rendered

1.3 sec

insil.com.au screenshot

About Website

Visit insil.com.au now to see the best up-to-date Insil content for Australia and also check out these interesting facts you probably never knew about insil.com.au

Insil is an award-winning marketing, branding & advertising agency in Sydney, Australia. Specialising in providing innovative, modern marketing solutions.

Visit insil.com.au

Key Findings

We analyzed Insil.com.au page load time and found that the first response time was 69 ms and then it took 8.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

insil.com.au performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value12.5 s

0/100

10%

LCP (Largest Contentful Paint)

Value28.7 s

0/100

25%

SI (Speed Index)

Value31.7 s

0/100

10%

TBT (Total Blocking Time)

Value2,230 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value35.6 s

0/100

10%

Network Requests Diagram

insil.com.au

69 ms

www.insil.com.au

1247 ms

blocks.style.build.css

37 ms

style.min.css

40 ms

plus-extra-adv.min.css

32 ms

Our browser made a total of 155 requests to load all elements on the main page. We found that 76% of them (118 requests) were addressed to the original Insil.com.au, 19% (30 requests) were made to Fonts.gstatic.com and 1% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (3.1 sec) belongs to the original domain Insil.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 674.9 kB (17%)

Content Size

4.1 MB

After Optimization

3.4 MB

  • HTML
  • Images

In fact, the total size of Insil.com.au main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.4 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 614.1 kB

  • Original 685.4 kB
  • After minification 685.3 kB
  • After compression 71.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 614.1 kB or 90% of the original size.

Image Optimization

-2%

Potential reduce by 60.8 kB

  • Original 3.4 MB
  • After minification 3.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Insil images are well optimized though.

Requests Breakdown

Number of requests can be reduced by 44 (37%)

Requests Now

118

After Optimization

74

  • Images
  • JavaScript
  • CSS

The browser has sent 118 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Insil. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 38 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

insil.com.au

insil.com.au

69 ms

www.insil.com.au

www.insil.com.au

1247 ms

blocks.style.build.css

blocks.style.build.css

37 ms

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40 ms

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32 ms

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35 ms

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32 ms

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53 ms

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75 ms

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responsive.css

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141 ms

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Accessibility Review

insil.com.au accessibility score

86

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

insil.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

insil.com.au SEO score

68

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Insil.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Insil.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

insil.com.au

Open Graph data is detected on the main page of Insil. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: