Report Summary

  • 56

    Performance

    Renders faster than
    72% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

insuranceadvice.org.uk

Insurance Advice Online, advice on all types on insurance in 2015

Page Load Speed

1.5 sec in total

First Response

333 ms

Resources Loaded

977 ms

Page Rendered

163 ms

insuranceadvice.org.uk screenshot

About Website

Welcome to insuranceadvice.org.uk homepage info - get ready to check Insurance Advice best content right away, or after learning these important things about insuranceadvice.org.uk

Find advice and information on insurance from Insurance Advice Online, providing information, advice and guidance on insurance.

Visit insuranceadvice.org.uk

Key Findings

We analyzed Insuranceadvice.org.uk page load time and found that the first response time was 333 ms and then it took 1.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

insuranceadvice.org.uk performance score

56

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.7 s

91/100

10%

LCP (Largest Contentful Paint)

Value5.4 s

21/100

25%

SI (Speed Index)

Value4.8 s

67/100

10%

TBT (Total Blocking Time)

Value550 ms

54/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value8.7 s

36/100

10%

Network Requests Diagram

insuranceadvice.org.uk

333 ms

style.css

89 ms

show_ads.js

69 ms

adsbygoogle.js

210 ms

ga.js

22 ms

Our browser made a total of 13 requests to load all elements on the main page. We found that 54% of them (7 requests) were addressed to the original Insuranceadvice.org.uk, 23% (3 requests) were made to Pagead2.googlesyndication.com and 15% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (357 ms) belongs to the original domain Insuranceadvice.org.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 12.5 kB (3%)

Content Size

377.3 kB

After Optimization

364.8 kB

In fact, the total size of Insuranceadvice.org.uk main page is 377.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Javascripts take 276.3 kB which makes up the majority of the site volume.

HTML Optimization

-64%

Potential reduce by 8.2 kB

  • Original 12.7 kB
  • After minification 11.4 kB
  • After compression 4.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.2 kB or 64% of the original size.

Image Optimization

-0%

Potential reduce by 328 B

  • Original 83.2 kB
  • After minification 82.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Insurance Advice images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 132 B

  • Original 276.3 kB
  • After minification 276.3 kB
  • After compression 276.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-76%

Potential reduce by 3.9 kB

  • Original 5.1 kB
  • After minification 3.8 kB
  • After compression 1.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Insuranceadvice.org.uk needs all CSS files to be minified and compressed as it can save up to 3.9 kB or 76% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (33%)

Requests Now

12

After Optimization

8

The browser has sent 12 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Insurance Advice. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

insuranceadvice.org.uk accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

insuranceadvice.org.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

insuranceadvice.org.uk SEO score

75

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Insuranceadvice.org.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Insuranceadvice.org.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Insurance Advice. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: