Tools & Wizards About Us
ipshamburg.de screenshot

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

ipshamburg.de

IPS Hamburg | Foto, Video, Rent & Workshops für Profis

Page Load Speed

2 sec in total

First Response

243 ms

Resources Loaded

1.5 sec

Page Rendered

205 ms

ipshamburg.de screenshot

About Website

Click here to check amazing IPS Hamburg content for Germany. Otherwise, check out these important facts you probably never knew about ipshamburg.de

Ihr Experte für Foto- & Videotechnik in Hamburg. Verkauf, Rent-Service, professionelle Beratung, Werkstatt & Workshops. Jetzt Equipment entdecken!

Visit ipshamburg.de

Key Findings

We analyzed Ipshamburg.de page load time and found that the first response time was 243 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

ipshamburg.de performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

66/100

10%

LCP (Largest Contentful Paint)

Value5.0 s

27/100

25%

SI (Speed Index)

Value13.8 s

1/100

10%

TBT (Total Blocking Time)

Value680 ms

44/100

30%

CLS (Cumulative Layout Shift)

Value0.045

99/100

15%

TTI (Time to Interactive)

Value17.8 s

4/100

10%

Network Requests Diagram

ipshamburg.de

243 ms

www.ipshamburg.de

668 ms

e.js

549 ms

js

75 ms

all.css

21 ms

Our browser made a total of 25 requests to load all elements on the main page. We found that 88% of them (22 requests) were addressed to the original Ipshamburg.de, 8% (2 requests) were made to Code.etracker.com and 4% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (677 ms) belongs to the original domain Ipshamburg.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.6 MB (39%)

Content Size

4.1 MB

After Optimization

2.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ipshamburg.de main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 3.6 MB which makes up the majority of the site volume.

HTML Optimization

-94%

Potential reduce by 196.3 kB

  • Original 209.5 kB
  • After minification 100.1 kB
  • After compression 13.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 109.4 kB, which is 52% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 196.3 kB or 94% of the original size.

Image Optimization

-38%

Potential reduce by 1.4 MB

  • Original 3.6 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, IPS Hamburg needs image optimization as it can save up to 1.4 MB or 38% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 284 B

  • Original 217.5 kB
  • After minification 217.5 kB
  • After compression 217.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 396 B

  • Original 55.7 kB
  • After minification 55.7 kB
  • After compression 55.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ipshamburg.de has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 3 (13%)

Requests Now

23

After Optimization

20

  • Images
  • JavaScript
  • CSS

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of IPS Hamburg. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

ipshamburg.de

ipshamburg.de

243 ms

www.ipshamburg.de

www.ipshamburg.de

668 ms

e.js

e.js

549 ms

js

js

75 ms

all.css

all.css

21 ms

all.js

all.js

72 ms

logo_ips_shop_v3_60.png

logo_ips_shop_v3_60.png

362 ms

f3068a541f8e1f4080e40172f471f9da.jpg

f3068a541f8e1f4080e40172f471f9da.jpg

56 ms

64fea0c55a2f7e4eb87da7faadfedccf.jpg

64fea0c55a2f7e4eb87da7faadfedccf.jpg

59 ms

19c8b685a017ea4e8c23344510702081.jpg

19c8b685a017ea4e8c23344510702081.jpg

668 ms

809a5632862ab74d8225637eacc08991.jpg

809a5632862ab74d8225637eacc08991.jpg

607 ms

676ba504bd5743439a88d2924029cd90.jpg

676ba504bd5743439a88d2924029cd90.jpg

673 ms

4c15443e99ddaa41bc9608ed460b8883.jpg

4c15443e99ddaa41bc9608ed460b8883.jpg

73 ms

3a508b2e7fa2be469416beee6becc4ac.jpg

3a508b2e7fa2be469416beee6becc4ac.jpg

88 ms

fb3214f7e3c1734c8a2d6132700e29a2.jpg

fb3214f7e3c1734c8a2d6132700e29a2.jpg

101 ms

ca19b4d5000d4247a6ec3625aab280c7.jpg

ca19b4d5000d4247a6ec3625aab280c7.jpg

115 ms

3fc48e758ec5e94d98bd89c953bc0881.jpg

3fc48e758ec5e94d98bd89c953bc0881.jpg

677 ms

e0158b05c9edca4bbf9855d7b6234b30.jpg

e0158b05c9edca4bbf9855d7b6234b30.jpg

661 ms

swag_paypal_paypal.svg

swag_paypal_paypal.svg

324 ms

swag_paypal_card.svg

swag_paypal_card.svg

337 ms

swag_paypal_sepa.svg

swag_paypal_sepa.svg

349 ms

creditplus_logo_small.png

creditplus_logo_small.png

360 ms

dhl.png

dhl.png

372 ms

ups.png

ups.png

381 ms

t.js

t.js

110 ms

Accessibility Review

ipshamburg.de accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

ipshamburg.de best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

ipshamburg.de SEO score

79

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ipshamburg.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Ipshamburg.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ipshamburg.de

Open Graph description is not detected on the main page of IPS Hamburg. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: