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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

isentia.com.cn

Isentia: Media Monitoring, Analytics & Insights Solutions

Page Load Speed

6.1 sec in total

First Response

1.2 sec

Resources Loaded

4.3 sec

Page Rendered

679 ms

isentia.com.cn screenshot

About Website

Visit isentia.com.cn now to see the best up-to-date Isentia content and also check out these interesting facts you probably never knew about isentia.com.cn

Media monitoring solutions for comprehensive TV, Radio, Social Media, Online & Print media intelligence across Australia, New Zealand & South-East Asia.

Visit isentia.com.cn

Key Findings

We analyzed Isentia.com.cn page load time and found that the first response time was 1.2 sec and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster. This domain responded with an error, which can significantly jeopardize Isentia.com.cn rating and web reputation

Performance Metrics

isentia.com.cn performance score

0

Network Requests Diagram

zh-hans

1168 ms

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15 ms

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12 ms

style.min.css

83 ms

user.css

98 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Isentia.com.cn, 14% (8 requests) were made to and 9% (5 requests) were made to Use.fontawesome.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Isentia.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 107.4 kB (46%)

Content Size

234.2 kB

After Optimization

126.8 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Isentia.com.cn main page is 234.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. HTML takes 122.7 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 98.3 kB

  • Original 122.7 kB
  • After minification 120.6 kB
  • After compression 24.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 98.3 kB or 80% of the original size.

JavaScript Optimization

-11%

Potential reduce by 7.4 kB

  • Original 65.6 kB
  • After minification 65.3 kB
  • After compression 58.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 7.4 kB or 11% of the original size.

CSS Optimization

-4%

Potential reduce by 1.7 kB

  • Original 45.9 kB
  • After minification 45.9 kB
  • After compression 44.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Isentia.com.cn has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 29 (73%)

Requests Now

40

After Optimization

11

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Isentia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

zh-hans

zh-hans

1168 ms

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15 ms

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FranklinGothic-Demi.woff

FranklinGothic-Demi.woff

1161 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

321 ms

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

344 ms

fa-brands-400.woff

fa-brands-400.woff

257 ms

fa-solid-900.woff

fa-solid-900.woff

379 ms

fa-regular-400.woff

fa-regular-400.woff

321 ms

analytics.js

analytics.js

196 ms

insight.min.js

insight.min.js

192 ms

conversion_async.js

conversion_async.js

253 ms

identity.js

identity.js

74 ms

307054054043223

307054054043223

199 ms

munchkin.js

munchkin.js

107 ms

collect

collect

95 ms

138 ms

collect

collect

60 ms

ga-audiences

ga-audiences

53 ms

49 ms

20 ms

SEO Factors

isentia.com.cn SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Isentia.com.cn can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Isentia.com.cn main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

isentia.com.cn

Open Graph description is not detected on the main page of Isentia. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: