2.9 sec in total
269 ms
2.2 sec
378 ms
Visit it.ly now to see the best up-to-date It content for United States and also check out these interesting facts you probably never knew about it.ly
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Visit it.lyWe analyzed It.ly page load time and found that the first response time was 269 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.
it.ly performance score
name
value
score
weighting
Value3.5 s
34/100
10%
Value3.6 s
61/100
25%
Value4.5 s
72/100
10%
Value1,120 ms
23/100
30%
Value0.003
100/100
15%
Value7.9 s
43/100
10%
269 ms
33 ms
293 ms
50 ms
51 ms
Our browser made a total of 53 requests to load all elements on the main page. We found that 74% of them (39 requests) were addressed to the original It.ly, 8% (4 requests) were made to Pagead2.googlesyndication.com and 8% (4 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Ajax.googleapis.com.
Page size can be reduced by 489.5 kB (50%)
974.1 kB
484.6 kB
In fact, the total size of It.ly main page is 974.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 636.5 kB which makes up the majority of the site volume.
Potential reduce by 28.5 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 28.5 kB or 68% of the original size.
Potential reduce by 58.7 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, It needs image optimization as it can save up to 58.7 kB or 24% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 353.3 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 353.3 kB or 55% of the original size.
Potential reduce by 49.0 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. It.ly needs all CSS files to be minified and compressed as it can save up to 49.0 kB or 88% of the original size.
Number of requests can be reduced by 26 (55%)
47
21
The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of It. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.
it.ly
269 ms
english
33 ms
293 ms
modal.css
50 ms
k2.css
51 ms
rokbox-style.css
55 ms
css-ff069cb2baadb6467149b260b02aa19e.php
106 ms
css-59a7829d27389f128b4eadcffbe0cd51.php
108 ms
menu.min.css
55 ms
mootools.js
84 ms
modal.js
77 ms
jquery.min.js
1044 ms
k2.noconflict.js
77 ms
k2.js
81 ms
caption.js
104 ms
rokbox.js
155 ms
rokbox-config.js
155 ms
js-c697a217c02ada83d10e606727b8481d.php
166 ms
ext-core.js
162 ms
menu.min.js
155 ms
adsbygoogle.js
21 ms
bg-high.jpg
149 ms
surround-top.png
68 ms
surround-middle.png
69 ms
header-bg.png
68 ms
logo.png
68 ms
showcase-bg4.png
68 ms
submenu-bg.png
144 ms
scan.gif
144 ms
facebook.jpg
135 ms
tweeter.jpg
135 ms
analytics.js
129 ms
body-bg.png
80 ms
typography.png
184 ms
menu-item-bg-current.png
184 ms
menu-item-bg.png
184 ms
sa3-mb9.png
184 ms
main-inner.png
183 ms
ribbon2-bg-rtl.png
184 ms
surround-bottom.png
129 ms
safe-standard.js
312 ms
ca-pub-2085048840637584.js
298 ms
zrt_lookup.html
278 ms
show_ads_impl.js
64 ms
collect
178 ms
ga.js
76 ms
ads
198 ms
osd.js
141 ms
__utm.gif
60 ms
collect
129 ms
menu-arrow-down.png
72 ms
menu-arrow-right.png
60 ms
ga-audiences
26 ms
it.ly accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-*] attributes do not match their roles
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
<frame> or <iframe> elements do not have a title
Image elements do not have [alt] attributes
Form elements do not have associated labels
Links do not have a discernible name
<object> elements do not have alternate text
it.ly best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Displays images with incorrect aspect ratio
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Issues were logged in the Issues panel in Chrome Devtools
it.ly SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Image elements do not have [alt] attributes
Document uses plugins
N/A
AR
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise It.ly can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is Arabic. Our system also found out that It.ly main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
it.ly
Open Graph description is not detected on the main page of It. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: