Tools & Wizards About Us
itsincognito.com screenshot

Report Summary

  • 91

    Performance

    Renders faster than
    91% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

itsincognito.com

ITS Incognito: Mystery Shopper & Quality Assessment services for the Hospitality industry

Page Load Speed

1.5 sec in total

First Response

390 ms

Resources Loaded

1 sec

Page Rendered

141 ms

itsincognito.com screenshot

About Website

Click here to check amazing ITS Incognito content for United Kingdom. Otherwise, check out these important facts you probably never knew about itsincognito.com

A leading provider of mystery shopper programmes, ITS Incognito specialises in mystery shopping for the hospitality industry and corporate organisations. Services include hotel mystery guest, mystery ...

Visit itsincognito.com

Key Findings

We analyzed Itsincognito.com page load time and found that the first response time was 390 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

itsincognito.com performance score

91

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.9 s

86/100

10%

LCP (Largest Contentful Paint)

Value3.3 s

70/100

25%

SI (Speed Index)

Value2.4 s

98/100

10%

TBT (Total Blocking Time)

Value10 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.009

100/100

15%

TTI (Time to Interactive)

Value2.4 s

98/100

10%

Network Requests Diagram

itsincognito.com

390 ms

its.css

177 ms

its_twitter.png

184 ms

its_linkedin.png

185 ms

hotel5.jpg

364 ms

Our browser made a total of 19 requests to load all elements on the main page. We found that 89% of them (17 requests) were addressed to the original Itsincognito.com, 11% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (530 ms) belongs to the original domain Itsincognito.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 20.2 kB (16%)

Content Size

127.4 kB

After Optimization

107.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Itsincognito.com main page is 127.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 85.4 kB which makes up the majority of the site volume.

HTML Optimization

-67%

Potential reduce by 5.7 kB

  • Original 8.5 kB
  • After minification 8.3 kB
  • After compression 2.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 5.7 kB or 67% of the original size.

Image Optimization

-0%

Potential reduce by 150 B

  • Original 85.4 kB
  • After minification 85.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ITS Incognito images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-88%

Potential reduce by 14.3 kB

  • Original 16.2 kB
  • After minification 14.3 kB
  • After compression 1.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Itsincognito.com needs all CSS files to be minified and compressed as it can save up to 14.3 kB or 88% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

18

After Optimization

18

  • Images
  • JavaScript
  • CSS

The browser has sent 18 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ITS Incognito. According to our analytics all requests are already optimized.

Network Requests Diagram

itsincognito.com

itsincognito.com

390 ms

its.css

its.css

177 ms

its_twitter.png

its_twitter.png

184 ms

its_linkedin.png

its_linkedin.png

185 ms

hotel5.jpg

hotel5.jpg

364 ms

startquote2.gif

startquote2.gif

186 ms

endquote2.gif

endquote2.gif

188 ms

mclogin.jpg

mclogin.jpg

353 ms

become.jpg

become.jpg

446 ms

clients.jpg

clients.jpg

391 ms

getintouch.jpg

getintouch.jpg

451 ms

mysteryshoppingcompany.gif

mysteryshoppingcompany.gif

193 ms

ga.js

ga.js

8 ms

mainbg3.gif

mainbg3.gif

373 ms

Header14.jpg

Header14.jpg

530 ms

navbg_dark.gif

navbg_dark.gif

274 ms

navbg.gif

navbg.gif

300 ms

switchto.jpg

switchto.jpg

354 ms

__utm.gif

__utm.gif

11 ms

Accessibility Review

itsincognito.com accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

itsincognito.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

itsincognito.com SEO score

75

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Itsincognito.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Itsincognito.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

itsincognito.com

Open Graph description is not detected on the main page of ITS Incognito. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: