Report Summary

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    Best Practices

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    SEO - путеводитель по модным заведениям Киева и Украины

Page Load Speed

5.9 sec in total

First Response

940 ms

Resources Loaded

4.7 sec

Page Rendered

295 ms screenshot

About Website

Visit now to see the best up-to-date IZUM content for Ukraine and also check out these interesting facts you probably never knew about

IZUMua - все о моде, стиле и красоте. Каталог заведений на сайте Изюм: рестораны, бары, салоны красоты, бутики, магазины, фитнес-клубы, дизайнеры, клубы


Key Findings

We analyzed page load time and found that the first response time was 940 ms and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics performance score


Network Requests Diagram

940 ms


344 ms


578 ms


466 ms


348 ms

Our browser made a total of 152 requests to load all elements on the main page. We found that 49% of them (75 requests) were addressed to the original, 22% (33 requests) were made to and 5% (8 requests) were made to The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (39%)

Content Size

4.6 MB

After Optimization

2.8 MB

In fact, the total size of main page is 4.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 2.4 MB which makes up the majority of the site volume.

HTML Optimization


Potential reduce by 154.2 kB

  • Original 186.4 kB
  • After minification 165.9 kB
  • After compression 32.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 20.4 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 154.2 kB or 83% of the original size.

Image Optimization


Potential reduce by 45.6 kB

  • Original 2.4 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. IZUM images are well optimized though.

JavaScript Optimization


Potential reduce by 1.3 MB

  • Original 1.6 MB
  • After minification 1.2 MB
  • After compression 340.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.3 MB or 79% of the original size.

CSS Optimization


Potential reduce by 322.8 kB

  • Original 403.2 kB
  • After minification 315.3 kB
  • After compression 80.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 322.8 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 74 (52%)

Requests Now


After Optimization


The browser has sent 143 CSS, Javascripts, AJAX and image requests in order to completely render the main page of IZUM. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 46 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

SEO Factors SEO score


Language and Encoding

  • Language Detected


  • Language Claimed


  • Encoding


Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is windows-1251. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of IZUM. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: