4.2 sec in total
429 ms
1.8 sec
2 sec
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Visit news.instacart.comWe analyzed News.instacart.com page load time and found that the first response time was 429 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.
news.instacart.com performance score
name
value
score
weighting
Value3.8 s
28/100
10%
Value5.1 s
24/100
25%
Value4.4 s
73/100
10%
Value610 ms
49/100
30%
Value0.094
91/100
15%
Value7.9 s
44/100
10%
429 ms
56 ms
141 ms
147 ms
82 ms
Our browser made a total of 55 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original News.instacart.com, 5% (3 requests) were made to Googletagmanager.com and 4% (2 requests) were made to Assets.pinterest.com. The less responsive or slowest element that took the longest time to load (473 ms) relates to the external source Instacart.com.
Page size can be reduced by 224.2 kB (19%)
1.2 MB
931.8 kB
In fact, the total size of News.instacart.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 806.3 kB which makes up the majority of the site volume.
Potential reduce by 159.6 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 159.6 kB or 80% of the original size.
Potential reduce by 54.8 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. News Instacart images are well optimized though.
Potential reduce by 6.3 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.
Potential reduce by 3.5 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. News.instacart.com has all CSS files already compressed.
Number of requests can be reduced by 26 (51%)
51
25
The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of News Instacart. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.
429 ms
wp-emoji-release.min.js
56 ms
style.min.css
141 ms
blocks.style.build.css
147 ms
css
82 ms
icon-fonts.build.css
93 ms
style.css
150 ms
main.css
116 ms
jquery.min.js
82 ms
jquery-migrate.min.js
151 ms
index.js
151 ms
ahoy.js
153 ms
script.js
150 ms
pinit.js
60 ms
custom.js
151 ms
main.js
152 ms
p.css
118 ms
print.css
58 ms
gtm.js
404 ms
instacart-color-logo.svg
379 ms
iOS-9e2130394aab134afa35db75591ebc77b932b77950bae0c2f5407dc0ca0553bd.svg
417 ms
menu-toggle.svg
328 ms
search-icon.svg
334 ms
search-close-icon.svg
316 ms
mobile-back-icon.svg
335 ms
InstacartHealthLogo-828x466.png
315 ms
InstacartHealthLogo-447x251.png
393 ms
NERAstats-Blog_Instacart_-447x224.png
394 ms
Tastemakers-447x252.jpeg
394 ms
smile-10-items-447x298.png
395 ms
kenya-car-447x298.png
393 ms
produce-447x251.jpg
390 ms
Leadership-Announcements-1-447x251.png
456 ms
Rainbow-Carrots-Pride-Header-447x224.png
451 ms
blog-headers_juneteenth_final.png
409 ms
Leadership-Announcements-447x251.png
453 ms
Leadership-Announcements-2-447x251.png
453 ms
Leadership-Announcements-3-447x251.png
406 ms
Sept-2022-new-grocery-wins-blog-header-1-1-447x251.png
456 ms
image-10-447x224.png
455 ms
Case-Study-3-Ahold-SNAP-EBT_Header-447x224.png
473 ms
1x_ICT-COMMS-003-Product-Screens-Pop-Up_Option-1-447x224.png
456 ms
image-4-447x224.png
457 ms
image-3-447x252.png
473 ms
ShorthandLogo.svg
458 ms
ic_launcher_foreground@2x.png
472 ms
play-store-7c8b5dbea57e5d80b812b1ef33eb4beeaf94f01cd3bbe30e74523b4df74fcee1.svg
395 ms
visits
407 ms
Eina01-SemiBold.woff
231 ms
Eina01-Bold.woff
402 ms
Eina01-Regular.woff
238 ms
pinit_main.js
65 ms
js
40 ms
js
131 ms
nr-spa-1216.min.js
89 ms
news.instacart.com accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-*] attributes do not match their roles
[aria-hidden="true"] elements contain focusable descendents
ARIA input fields do not have accessible names
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
[aria-*] attributes do not have valid values
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
news.instacart.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
news.instacart.com SEO score
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise News.instacart.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that News.instacart.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
news.instacart.com
Open Graph data is detected on the main page of News Instacart. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: