Report Summary

  • 52

    Performance

    Renders faster than
    70% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 62% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

retail.economictimes.indiatimes.com

Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail

Page Load Speed

1.8 sec in total

First Response

174 ms

Resources Loaded

1.1 sec

Page Rendered

463 ms

retail.economictimes.indiatimes.com screenshot

About Website

Visit retail.economictimes.indiatimes.com now to see the best up-to-date Retail Economictimes Indiatimes content for India and also check out these interesting facts you probably never knew about retail.economictimes.indiatimes.com

Find the latest Retail Insight, News & Articles from all top sources for the Indian Retail industry on ET Retail.

Visit retail.economictimes.indiatimes.com

Key Findings

We analyzed Retail.economictimes.indiatimes.com page load time and found that the first response time was 174 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

retail.economictimes.indiatimes.com performance score

52

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

55/100

10%

LCP (Largest Contentful Paint)

Value3.1 s

76/100

25%

SI (Speed Index)

Value6.0 s

47/100

10%

TBT (Total Blocking Time)

Value1,120 ms

23/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value14.4 s

9/100

10%

Network Requests Diagram

retail.economictimes.indiatimes.com

174 ms

etb2b_all_min.css

88 ms

etb2b_style_responsive_v1_min.css

73 ms

etb2b_jquery_min.js

84 ms

jsapi

47 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 9% of them (6 requests) were addressed to the original Retail.economictimes.indiatimes.com, 32% (22 requests) were made to B2bstatic.iimg.in and 22% (15 requests) were made to B2bimages.iimg.in. The less responsive or slowest element that took the longest time to load (557 ms) belongs to the original domain Retail.economictimes.indiatimes.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (61%)

Content Size

1.9 MB

After Optimization

741.3 kB

In fact, the total size of Retail.economictimes.indiatimes.com main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 921.6 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 116.2 kB

  • Original 143.3 kB
  • After minification 140.3 kB
  • After compression 27.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 116.2 kB or 81% of the original size.

Image Optimization

-11%

Potential reduce by 43.0 kB

  • Original 395.6 kB
  • After minification 352.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Retail Economictimes Indiatimes needs image optimization as it can save up to 43.0 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-70%

Potential reduce by 647.9 kB

  • Original 921.6 kB
  • After minification 921.1 kB
  • After compression 273.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 647.9 kB or 70% of the original size.

CSS Optimization

-81%

Potential reduce by 368.2 kB

  • Original 456.0 kB
  • After minification 455.8 kB
  • After compression 87.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Retail.economictimes.indiatimes.com needs all CSS files to be minified and compressed as it can save up to 368.2 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (18%)

Requests Now

67

After Optimization

55

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Retail Economictimes Indiatimes. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

retail.economictimes.indiatimes.com accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

retail.economictimes.indiatimes.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

retail.economictimes.indiatimes.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Retail.economictimes.indiatimes.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Retail.economictimes.indiatimes.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Retail Economictimes Indiatimes. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: