Tools & Wizards About Us
jarussell.co.nz screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 60% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

jarussell.co.nz

J. A. Russell Ltd : Electrical Wholesaler : 78 Branches Nationwide

Page Load Speed

9.8 sec in total

First Response

829 ms

Resources Loaded

8.9 sec

Page Rendered

146 ms

jarussell.co.nz screenshot

About Website

Click here to check amazing J A Russell content for New Zealand. Otherwise, check out these important facts you probably never knew about jarussell.co.nz

At electrical wholesaler J. A. Russell we offer a wide range of electrical supplies and services to many different kinds of customers. Visit one of 78 branches nationwide; located in the North and Sou...

Visit jarussell.co.nz

Key Findings

We analyzed Jarussell.co.nz page load time and found that the first response time was 829 ms and then it took 9 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

jarussell.co.nz performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value14.9 s

0/100

10%

LCP (Largest Contentful Paint)

Value19.3 s

0/100

25%

SI (Speed Index)

Value31.8 s

0/100

10%

TBT (Total Blocking Time)

Value590 ms

51/100

30%

CLS (Cumulative Layout Shift)

Value0.025

100/100

15%

TTI (Time to Interactive)

Value39.8 s

0/100

10%

Network Requests Diagram

jarussell.co.nz

829 ms

www.jarussell.co.nz

835 ms

www.jarussell.co.nz

1473 ms

gtm.js

97 ms

fbevents.js

46 ms

Our browser made a total of 154 requests to load all elements on the main page. We found that 81% of them (125 requests) were addressed to the original Jarussell.co.nz, 4% (6 requests) were made to Ajax.googleapis.com and 3% (5 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (2.5 sec) belongs to the original domain Jarussell.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (23%)

Content Size

5.3 MB

After Optimization

4.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Jarussell.co.nz main page is 5.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.6 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 399.9 kB

  • Original 458.7 kB
  • After minification 434.4 kB
  • After compression 58.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 399.9 kB or 87% of the original size.

Image Optimization

-9%

Potential reduce by 315.1 kB

  • Original 3.6 MB
  • After minification 3.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. J A Russell images are well optimized though.

JavaScript Optimization

-45%

Potential reduce by 467.7 kB

  • Original 1.0 MB
  • After minification 1.0 MB
  • After compression 580.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 467.7 kB or 45% of the original size.

CSS Optimization

-16%

Potential reduce by 38.7 kB

  • Original 241.4 kB
  • After minification 241.2 kB
  • After compression 202.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Jarussell.co.nz needs all CSS files to be minified and compressed as it can save up to 38.7 kB or 16% of the original size.

Requests Breakdown

Number of requests can be reduced by 101 (68%)

Requests Now

148

After Optimization

47

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 148 CSS, Javascripts, AJAX and image requests in order to completely render the main page of J A Russell. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 59 to 1 for JavaScripts and from 33 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

jarussell.co.nz

jarussell.co.nz

829 ms

www.jarussell.co.nz

www.jarussell.co.nz

835 ms

www.jarussell.co.nz

www.jarussell.co.nz

1473 ms

gtm.js

gtm.js

97 ms

fbevents.js

fbevents.js

46 ms

default.css

default.css

411 ms

module.css

module.css

612 ms

module.css

module.css

811 ms

module.css

module.css

843 ms

module.css

module.css

871 ms

SearchSkinObjectPreview.css

SearchSkinObjectPreview.css

873 ms

skin.css

skin.css

1012 ms

JAHome.css

JAHome.css

1043 ms

container.css

container.css

1068 ms

portal.css

portal.css

1069 ms

bootstrap-select.css

bootstrap-select.css

1072 ms

layers.css

layers.css

1212 ms

settings-source.css

settings-source.css

1242 ms

navigation.css

navigation.css

1264 ms

settings.css

settings.css

1280 ms

jquery.js

jquery.js

1468 ms

jquery-migrate.js

jquery-migrate.js

1282 ms

jquery-ui.js

jquery-ui.js

1811 ms

834611600701190

834611600701190

54 ms

analytics.js

analytics.js

81 ms

conversion_async.js

conversion_async.js

228 ms

js

js

121 ms

WebResource.axd

WebResource.axd

1264 ms

ScriptResource.axd

ScriptResource.axd

1481 ms

ScriptResource.axd

ScriptResource.axd

1283 ms

dnn.js

dnn.js

1285 ms

dnn.modalpopup.js

dnn.modalpopup.js

1463 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

1697 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

1500 ms

jquery.hoverIntent.min.js

jquery.hoverIntent.min.js

1500 ms

themepunch.html.js

themepunch.html.js

1661 ms

bootstrap-select.js

bootstrap-select.js

1679 ms

dnncore.js

dnncore.js

1699 ms

SearchSkinObjectPreview.js

SearchSkinObjectPreview.js

1697 ms

dnngo-xplugin.js

dnngo-xplugin.js

1827 ms

dnn.servicesframework.js

dnn.servicesframework.js

1860 ms

polyfill.min.js

polyfill.min.js

218 ms

angular-material.min.css

angular-material.min.css

199 ms

toastr.css

toastr.css

223 ms

toastr.min.js

toastr.min.js

226 ms

angular.min.js

angular.min.js

229 ms

angular-animate.min.js

angular-animate.min.js

244 ms

angular-aria.min.js

angular-aria.min.js

244 ms

angular-messages.min.js

angular-messages.min.js

265 ms

angular-material.min.js

angular-material.min.js

264 ms

AOModules.css

AOModules.css

2070 ms

collect

collect

141 ms

90 ms

collect

collect

66 ms

AOResponsive.css

AOResponsive.css

1670 ms

ga-audiences

ga-audiences

34 ms

33 ms

jquery.scrollbar.css

jquery.scrollbar.css

1476 ms

toastr.css

toastr.css

1276 ms

jquery.powertip.min.css

jquery.powertip.min.css

1373 ms

Firefox.css

Firefox.css

1383 ms

dnn.jquery.js

dnn.jquery.js

1415 ms

jquery.confirm.min.js

jquery.confirm.min.js

1415 ms

cookies.js

cookies.js

1414 ms

bootstrap.css

bootstrap.css

1379 ms

shortcodes.css

shortcodes.css

1404 ms

globals.js

globals.js

1434 ms

tabs.js

tabs.js

1432 ms

ifvisible.js

ifvisible.js

1430 ms

homepage.js

homepage.js

1421 ms

dnn.jquery.js

dnn.jquery.js

1395 ms

jquery.als-1.6.min.js

jquery.als-1.6.min.js

1402 ms

jquery.elevatezoom.js

jquery.elevatezoom.js

1392 ms

jquery.hoverIntent.js

jquery.hoverIntent.js

1400 ms

allpages.js

allpages.js

1402 ms

jquery.pinfo.js

jquery.pinfo.js

1239 ms

thickbox-compressed.js

thickbox-compressed.js

1351 ms

thumbnail-slider.js

thumbnail-slider.js

1378 ms

freewall.js

freewall.js

1390 ms

jquery.scrollbar.min.js

jquery.scrollbar.min.js

1236 ms

allpagesSM.js

allpagesSM.js

1221 ms

ExpressMobileCommunication.js

ExpressMobileCommunication.js

1200 ms

hammer.min.js

hammer.min.js

1332 ms

jquery.history.js

jquery.history.js

1275 ms

toastr.js

toastr.js

1269 ms

jquery.prettyPhoto.js

jquery.prettyPhoto.js

1251 ms

jquery.powertip.min.js

jquery.powertip.min.js

1235 ms

Impersonator.js

Impersonator.js

1233 ms

script.js

script.js

1328 ms

custom.js

custom.js

1275 ms

ga.js

ga.js

63 ms

ja_russell_logo.gif

ja_russell_logo.gif

821 ms

radcliffe_electrical_logo.gif

radcliffe_electrical_logo.gif

822 ms

logo_placeholder.gif

logo_placeholder.gif

823 ms

ja_russell_logo.gif

ja_russell_logo.gif

824 ms

On2Site_RED.png

On2Site_RED.png

928 ms

RSRLogo.png

RSRLogo.png

993 ms

@SourceAug_Sep2022_webbanner.jpg

@SourceAug_Sep2022_webbanner.jpg

2227 ms

WebsiteBannerSolar_1.jpg

WebsiteBannerSolar_1.jpg

1820 ms

MakitaBanner2.jpg

MakitaBanner2.jpg

1820 ms

On2SiteBannerAUG_21.jpg

On2SiteBannerAUG_21.jpg

1822 ms

Safe-T.jpg

Safe-T.jpg

1130 ms

Careers%20Tile.jpg

Careers%20Tile.jpg

1385 ms

icon_compliance.png

icon_compliance.png

1321 ms

icon_product-range.png

icon_product-range.png

1521 ms

icon_about-us.png

icon_about-us.png

1581 ms

icon_helping-business.png

icon_helping-business.png

1702 ms

css

css

34 ms

css

css

45 ms

css

css

47 ms

css

css

48 ms

css

css

47 ms

__utm.gif

__utm.gif

13 ms

collect

collect

16 ms

ga-audiences

ga-audiences

16 ms

AOModules_SM.css

AOModules_SM.css

1669 ms

AOResponsive_SM.css

AOResponsive_SM.css

1778 ms

AOModules_App.css

AOModules_App.css

1824 ms

Solar-Tile-optimized.jpg

Solar-Tile-optimized.jpg

1831 ms

Ambius%20Tile.jpg

Ambius%20Tile.jpg

1838 ms

icon_contact.png

icon_contact.png

1840 ms

icon_new-product.png

icon_new-product.png

1830 ms

icon_events.png

icon_events.png

1842 ms

icon_support-industry.png

icon_support-industry.png

1864 ms

icon_news.png

icon_news.png

1841 ms

safet_210x105.jpg

safet_210x105.jpg

1838 ms

NuGreen-logo-large_tag.jpg

NuGreen-logo-large_tag.jpg

2450 ms

promotions-tile_half-size_horizontal_@source-2.png

promotions-tile_half-size_horizontal_@source-2.png

2321 ms

icon_support-community.png

icon_support-community.png

2248 ms

icon_faqs.png

icon_faqs.png

2220 ms

electrical.png

electrical.png

2220 ms

lighting.png

lighting.png

2220 ms

data.png

data.png

2219 ms

technology.png

technology.png

2118 ms

industrial.png

industrial.png

2051 ms

Fern-stamp70.png

Fern-stamp70.png

2024 ms

Facebook-logo-white.png

Facebook-logo-white.png

2023 ms

instagram-logo_White.png

instagram-logo_White.png

2024 ms

linkedin-logo-white.png

linkedin-logo-white.png

2023 ms

JA_Logos_white.png

JA_Logos_white.png

1920 ms

Body_bg_2.png

Body_bg_2.png

1854 ms

Metal-Texture_Brushed-Steele.jpg

Metal-Texture_Brushed-Steele.jpg

853 ms

JA_LoginTab_On2Site.png

JA_LoginTab_On2Site.png

837 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

924 ms

footer_top.png

footer_top.png

959 ms

FooterContainer-nav-bg.png

FooterContainer-nav-bg.png

980 ms

top_ico.png

top_ico.png

993 ms

revolution.extension.slideanims.min.js

revolution.extension.slideanims.min.js

782 ms

revolution.extension.actions.min.js

revolution.extension.actions.min.js

783 ms

revolution.extension.layeranimation.min.js

revolution.extension.layeranimation.min.js

1101 ms

revolution.extension.navigation.min.js

revolution.extension.navigation.min.js

1104 ms

revolution.extension.parallax.min.js

revolution.extension.parallax.min.js

1103 ms

loadingAnimation.gif

loadingAnimation.gif

509 ms

checkbox.png

checkbox.png

443 ms

Accessibility Review

jarussell.co.nz accessibility score

85

Accessibility Issues

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

jarussell.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

jarussell.co.nz SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Jarussell.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Jarussell.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

jarussell.co.nz

Open Graph description is not detected on the main page of J A Russell. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: