Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

jarussell.co.nz

J. A. Russell Ltd : Electrical Wholesaler : 80 Branches Nationwide

Page Load Speed

16.3 sec in total

First Response

440 ms

Resources Loaded

15.1 sec

Page Rendered

732 ms

jarussell.co.nz screenshot

About Website

Click here to check amazing J A Russell content for New Zealand. Otherwise, check out these important facts you probably never knew about jarussell.co.nz

At electrical wholesaler J. A. Russell we offer a wide range of electrical supplies and services to many different kinds of customers. Visit one of 80 branches nationwide; Located in the North Island ...

Visit jarussell.co.nz

Key Findings

We analyzed Jarussell.co.nz page load time and found that the first response time was 440 ms and then it took 15.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

jarussell.co.nz performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value16.7 s

0/100

10%

LCP (Largest Contentful Paint)

Value22.0 s

0/100

25%

SI (Speed Index)

Value29.0 s

0/100

10%

TBT (Total Blocking Time)

Value540 ms

55/100

30%

CLS (Cumulative Layout Shift)

Value0.022

100/100

15%

TTI (Time to Interactive)

Value28.1 s

0/100

10%

Network Requests Diagram

jarussell.co.nz

440 ms

www.jarussell.co.nz

445 ms

www.jarussell.co.nz

1733 ms

gtm.js

75 ms

fbevents.js

21 ms

Our browser made a total of 146 requests to load all elements on the main page. We found that 88% of them (128 requests) were addressed to the original Jarussell.co.nz, 4% (6 requests) were made to Ajax.googleapis.com and 3% (5 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (9.9 sec) belongs to the original domain Jarussell.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.1 MB (14%)

Content Size

21.2 MB

After Optimization

18.2 MB

In fact, the total size of Jarussell.co.nz main page is 21.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 19.6 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 404.3 kB

  • Original 464.4 kB
  • After minification 439.3 kB
  • After compression 60.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 404.3 kB or 87% of the original size.

Image Optimization

-12%

Potential reduce by 2.4 MB

  • Original 19.6 MB
  • After minification 17.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, J A Russell needs image optimization as it can save up to 2.4 MB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-24%

Potential reduce by 224.3 kB

  • Original 930.3 kB
  • After minification 929.9 kB
  • After compression 706.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 224.3 kB or 24% of the original size.

CSS Optimization

-17%

Potential reduce by 41.2 kB

  • Original 243.6 kB
  • After minification 243.4 kB
  • After compression 202.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Jarussell.co.nz needs all CSS files to be minified and compressed as it can save up to 41.2 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 93 (66%)

Requests Now

140

After Optimization

47

The browser has sent 140 CSS, Javascripts, AJAX and image requests in order to completely render the main page of J A Russell. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 54 to 1 for JavaScripts and from 32 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

jarussell.co.nz accessibility score

85

Accessibility Issues

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

jarussell.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

jarussell.co.nz SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Jarussell.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Jarussell.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of J A Russell. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: