Tools & Wizards About Us
jlmorison.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

jlmorison.com

JL Morison | Trusted FMCG Brands Since 1920

Page Load Speed

8.4 sec in total

First Response

555 ms

Resources Loaded

7.3 sec

Page Rendered

529 ms

jlmorison.com screenshot

About Website

Visit jlmorison.com now to see the best up-to-date JL Morison content for India and also check out these interesting facts you probably never knew about jlmorison.com

Morisons Baby Dreams, Emoform and Bigen — three trusted brands built by JL Morison over 100 years for Indian families.

Visit jlmorison.com

Key Findings

We analyzed Jlmorison.com page load time and found that the first response time was 555 ms and then it took 7.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

jlmorison.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.3 s

0/100

10%

LCP (Largest Contentful Paint)

Value18.7 s

0/100

25%

SI (Speed Index)

Value19.5 s

0/100

10%

TBT (Total Blocking Time)

Value1,890 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.062

97/100

15%

TTI (Time to Interactive)

Value32.0 s

0/100

10%

Network Requests Diagram

jlmorison.com

555 ms

www.jlmorison.com

1908 ms

css2

32 ms

layerslider.css

448 ms

style.min.css

650 ms

Our browser made a total of 112 requests to load all elements on the main page. We found that 86% of them (96 requests) were addressed to the original Jlmorison.com, 5% (6 requests) were made to Youtube.com and 2% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (2.5 sec) belongs to the original domain Jlmorison.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 266.8 kB (4%)

Content Size

6.1 MB

After Optimization

5.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Jlmorison.com main page is 6.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 5.0 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 105.0 kB

  • Original 125.6 kB
  • After minification 123.2 kB
  • After compression 20.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 105.0 kB or 84% of the original size.

Image Optimization

-3%

Potential reduce by 143.3 kB

  • Original 5.0 MB
  • After minification 4.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. JL Morison images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 10.4 kB

  • Original 690.6 kB
  • After minification 690.5 kB
  • After compression 680.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 8.1 kB

  • Original 247.0 kB
  • After minification 247.0 kB
  • After compression 239.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Jlmorison.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 75 (74%)

Requests Now

101

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 101 CSS, Javascripts, AJAX and image requests in order to completely render the main page of JL Morison. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 49 to 1 for JavaScripts and from 28 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

jlmorison.com

jlmorison.com

555 ms

www.jlmorison.com

www.jlmorison.com

1908 ms

css2

css2

32 ms

layerslider.css

layerslider.css

448 ms

style.min.css

style.min.css

650 ms

styles.css

styles.css

655 ms

font-awesome.min.css

font-awesome.min.css

655 ms

style.css

style.css

673 ms

slick.min.css

slick.min.css

687 ms

jquery.bxslider.min.css

jquery.bxslider.min.css

688 ms

font-awesome.min.css

font-awesome.min.css

865 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

871 ms

wp-carousel-pro-public.min.css

wp-carousel-pro-public.min.css

867 ms

css

css

60 ms

bootstrap.css

bootstrap.css

903 ms

jquery.mmenu.all.css

jquery.mmenu.all.css

915 ms

v4-shims.min.css

v4-shims.min.css

919 ms

all.min.css

all.min.css

1081 ms

font-awesome.min.css

font-awesome.min.css

1085 ms

magnific-popup.css

magnific-popup.css

1088 ms

audioplayer.css

audioplayer.css

1128 ms

owl.carousel.css

owl.carousel.css

1142 ms

style.css

style.css

1376 ms

js_composer.min.css

js_composer.min.css

1527 ms

js_composer_tta.min.css

js_composer_tta.min.css

1311 ms

prettyPhoto.min.css

prettyPhoto.min.css

1307 ms

owl.min.css

owl.min.css

1353 ms

animate.min.css

animate.min.css

1369 ms

greensock.js

greensock.js

1744 ms

jquery.js

jquery.js

1568 ms

layerslider.kreaturamedia.jquery.js

layerslider.kreaturamedia.jquery.js

1586 ms

layerslider.transitions.js

layerslider.transitions.js

1597 ms

owl.carousel.js

owl.carousel.js

1603 ms

twitterFetcher.js

twitterFetcher.js

1740 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

1773 ms

scripts.js

scripts.js

1610 ms

tf_numbers.js

tf_numbers.js

1619 ms

slick.min.js

slick.min.js

1618 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

1738 ms

api.js

api.js

37 ms

fancybox.min.js

fancybox.min.js

1774 ms

password-ajax.min.js

password-ajax.min.js

1558 ms

script.js

script.js

1682 ms

bootstrap.js

bootstrap.js

1676 ms

jquery.mmenu.all.min.js

jquery.mmenu.all.min.js

1678 ms

mobilemenu.js

mobilemenu.js

1658 ms

jquery.bxslider.js

jquery.bxslider.js

1646 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

1645 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

1674 ms

jquery.waypoints.min.js

jquery.waypoints.min.js

1675 ms

bootstrap-progressbar.min.js

bootstrap-progressbar.min.js

1674 ms

jquery.counterup.min.js

jquery.counterup.min.js

1625 ms

imagesloaded.min.js

imagesloaded.min.js

1618 ms

masonry.min.js

masonry.min.js

1615 ms

jquery.sticky-kit.min.js

jquery.sticky-kit.min.js

1644 ms

sticky.js

sticky.js

1640 ms

lightbox-blog.js

lightbox-blog.js

1641 ms

custom-isotope.js

custom-isotope.js

1624 ms

owl.js

owl.js

1612 ms

template.js

template.js

1445 ms

js_composer_front.min.js

js_composer_front.min.js

1621 ms

vc-accordion.min.js

vc-accordion.min.js

1603 ms

vc-tta-autoplay.min.js

vc-tta-autoplay.min.js

1584 ms

jquery.prettyPhoto.min.js

jquery.prettyPhoto.min.js

1595 ms

jquery.twbsPagination.min.js

jquery.twbsPagination.min.js

1413 ms

owl.carousel.min.js

owl.carousel.min.js

1413 ms

imagesloaded.pkgd.min.js

imagesloaded.pkgd.min.js

1574 ms

underscore.min.js

underscore.min.js

1563 ms

vc-waypoints.min.js

vc-waypoints.min.js

1560 ms

vc_grid.min.js

vc_grid.min.js

1463 ms

eErPdk2mbPY

eErPdk2mbPY

161 ms

wp-embed.min.js

wp-embed.min.js

1382 ms

jlmlogo.png

jlmlogo.png

708 ms

font

font

104 ms

fa-brands-400.woff

fa-brands-400.woff

1834 ms

JLM-GPTW-Certification-Badge-200x300.jpg

JLM-GPTW-Certification-Badge-200x300.jpg

1537 ms

Logo-Flower.png

Logo-Flower.png

1986 ms

www-player.css

www-player.css

7 ms

www-embed-player.js

www-embed-player.js

51 ms

base.js

base.js

78 ms

Vision-1.jpg

Vision-1.jpg

2062 ms

recaptcha__en.js

recaptcha__en.js

375 ms

JLMorison-Our-Brands-1.png

JLMorison-Our-Brands-1.png

529 ms

2-2.png

2-2.png

690 ms

ad_status.js

ad_status.js

355 ms

BehV6u5rNyBZyWQKwsDTJska5xVQKX3f8XGSrEx1ecU.js

BehV6u5rNyBZyWQKwsDTJska5xVQKX3f8XGSrEx1ecU.js

105 ms

embed.js

embed.js

55 ms

Offer-3-2.png

Offer-3-2.png

394 ms

Banner-on-JL-Morison-Home-Page.jpg

Banner-on-JL-Morison-Home-Page.jpg

1775 ms

JLMorison-Our-Brands-6.png

JLMorison-Our-Brands-6.png

412 ms

1-1.png

1-1.png

419 ms

Smart-Mums-logo-300x114.jpg

Smart-Mums-logo-300x114.jpg

1102 ms

IMG-20220419-WA0064.jpg

IMG-20220419-WA0064.jpg

1463 ms

id

id

25 ms

Create

Create

46 ms

JLMorison-Our-Brands-1.png

JLMorison-Our-Brands-1.png

1362 ms

IMG20220212130212-scaled.jpg

IMG20220212130212-scaled.jpg

2263 ms

IMG_20220212_133636.jpg

IMG_20220212_133636.jpg

1912 ms

jlmlogo.png

jlmlogo.png

1487 ms

Image-3-800x800-1.png

Image-3-800x800-1.png

2490 ms

JLMorison-Become-our-Trade-Partners.png

JLMorison-Become-our-Trade-Partners.png

1911 ms

cta_bg.png

cta_bg.png

218 ms

GenerateIT

GenerateIT

19 ms

2-2.png

2-2.png

1734 ms

Offer-3-2.png

Offer-3-2.png

1608 ms

JLMorison-Our-Brands-6.png

JLMorison-Our-Brands-6.png

1815 ms

1-1.png

1-1.png

1914 ms

cta_bg.png

cta_bg.png

1903 ms

skin.css

skin.css

1432 ms

icon-muted-white.png

icon-muted-white.png

615 ms

icon-unmuted-white.png

icon-unmuted-white.png

621 ms

log_event

log_event

17 ms

Accessibility Review

jlmorison.com accessibility score

90

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

jlmorison.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

jlmorison.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Jlmorison.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Jlmorison.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

jlmorison.com

Open Graph data is detected on the main page of JL Morison. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: