Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

hotnews.krispykreme.com

Press Room - Krispy Kreme Doughnuts and Coffee | Hot News from Krispy Kreme Doughnuts

Page Load Speed

10.3 sec in total

First Response

4.5 sec

Resources Loaded

5.5 sec

Page Rendered

286 ms

hotnews.krispykreme.com screenshot

About Website

Click here to check amazing Hot News Krispy Kreme content for United States. Otherwise, check out these important facts you probably never knew about hotnews.krispykreme.com

Krispy Kreme Doughnuts

Visit hotnews.krispykreme.com

Key Findings

We analyzed Hotnews.krispykreme.com page load time and found that the first response time was 4.5 sec and then it took 5.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

hotnews.krispykreme.com performance score

0

Network Requests Diagram

hotnews.krispykreme.com

4511 ms

BrightcoveExperiences.js

74 ms

search.css

86 ms

css_69711f08d75cb3c68cdad7d5656f047d.css

185 ms

site.css

465 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 91% of them (53 requests) were addressed to the original Hotnews.krispykreme.com, 5% (3 requests) were made to Google-analytics.com and 2% (1 request) were made to Sadmin.brightcove.com. The less responsive or slowest element that took the longest time to load (4.5 sec) belongs to the original domain Hotnews.krispykreme.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 754.1 kB (66%)

Content Size

1.1 MB

After Optimization

395.8 kB

In fact, the total size of Hotnews.krispykreme.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. CSS take 585.2 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 37.3 kB

  • Original 46.1 kB
  • After minification 43.0 kB
  • After compression 8.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 37.3 kB or 81% of the original size.

Image Optimization

-5%

Potential reduce by 8.3 kB

  • Original 169.4 kB
  • After minification 161.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hot News Krispy Kreme images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 241.2 kB

  • Original 349.2 kB
  • After minification 315.5 kB
  • After compression 108.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 241.2 kB or 69% of the original size.

CSS Optimization

-80%

Potential reduce by 467.3 kB

  • Original 585.2 kB
  • After minification 458.7 kB
  • After compression 117.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hotnews.krispykreme.com needs all CSS files to be minified and compressed as it can save up to 467.3 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (47%)

Requests Now

57

After Optimization

30

The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hot News Krispy Kreme. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

SEO Factors

hotnews.krispykreme.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hotnews.krispykreme.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hotnews.krispykreme.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Hot News Krispy Kreme. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: