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kantarmedia-tgigb.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

kantarmedia-tgigb.com

Consumer & Audience Targeting | Kantar Media

Page Load Speed

3.7 sec in total

First Response

299 ms

Resources Loaded

3.1 sec

Page Rendered

300 ms

kantarmedia-tgigb.com screenshot

About Website

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Key Findings

We analyzed Kantarmedia-tgigb.com page load time and found that the first response time was 299 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

kantarmedia-tgigb.com performance score

0

Network Requests Diagram

tgi.kantarmedia.com

299 ms

340 ms

consumer-and-audience-targeting

595 ms

VisitorIdentification.js

167 ms

bootstrap_styles

255 ms

Our browser made a total of 50 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Kantarmedia-tgigb.com, 12% (6 requests) were made to Google-analytics.com and 4% (2 requests) were made to Stats.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (599 ms) relates to the external source Kantarmedia.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 609.5 kB (43%)

Content Size

1.4 MB

After Optimization

814.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kantarmedia-tgigb.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 763.2 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 121.5 kB

  • Original 146.5 kB
  • After minification 124.1 kB
  • After compression 25.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 22.4 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 121.5 kB or 83% of the original size.

Image Optimization

-24%

Potential reduce by 184.8 kB

  • Original 763.2 kB
  • After minification 578.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Kantar Media Tgigb needs image optimization as it can save up to 184.8 kB or 24% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-59%

Potential reduce by 301.1 kB

  • Original 511.7 kB
  • After minification 494.1 kB
  • After compression 210.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 301.1 kB or 59% of the original size.

CSS Optimization

-70%

Potential reduce by 2.1 kB

  • Original 3.0 kB
  • After minification 2.9 kB
  • After compression 884 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kantarmedia-tgigb.com needs all CSS files to be minified and compressed as it can save up to 2.1 kB or 70% of the original size.

Requests Breakdown

Number of requests can be reduced by 25 (64%)

Requests Now

39

After Optimization

14

  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kantar Media Tgigb. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

tgi.kantarmedia.com

tgi.kantarmedia.com

299 ms

340 ms

consumer-and-audience-targeting

consumer-and-audience-targeting

595 ms

VisitorIdentification.js

VisitorIdentification.js

167 ms

bootstrap_styles

bootstrap_styles

255 ms

styles

styles

276 ms

trillium.Defer.js

trillium.Defer.js

175 ms

WebResource.axd

WebResource.axd

98 ms

WebResource.axd

WebResource.axd

171 ms

forms2.min.js

forms2.min.js

35 ms

scripts

scripts

503 ms

js

js

39 ms

cookieconsent.js

cookieconsent.js

211 ms

logo.png

logo.png

110 ms

audience%20profiling.ashx

audience%20profiling.ashx

477 ms

consumer%20behaviour.ashx

consumer%20behaviour.ashx

531 ms

media%20planning%20and%20buying.ashx

media%20planning%20and%20buying.ashx

479 ms

social-tv.ashx

social-tv.ashx

154 ms

sport-level-3.ashx

sport-level-3.ashx

183 ms

synchronised-content.ashx

synchronised-content.ashx

475 ms

tgi%20survey%20data.ashx

tgi%20survey%20data.ashx

599 ms

gtm.js

gtm.js

44 ms

abstract-bg-white.jpg

abstract-bg-white.jpg

371 ms

analytics.js

analytics.js

35 ms

2F0599_3_0.woff

2F0599_3_0.woff

358 ms

2F0599_1_0.woff

2F0599_1_0.woff

356 ms

font-kantar.woff

font-kantar.woff

419 ms

2F0599_0_0.woff

2F0599_0_0.woff

419 ms

2F0599_2_0.woff

2F0599_2_0.woff

403 ms

font-awesome.woff

font-awesome.woff

565 ms

linkid.js

linkid.js

8 ms

collect

collect

11 ms

collect

collect

58 ms

collect

collect

4 ms

collect

collect

61 ms

ga-audiences

ga-audiences

30 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

119 ms

buttons.js

buttons.js

128 ms

ti.js

ti.js

96 ms

p

p

54 ms

dHZuHmURur5BTdrkHcnlxd.js

dHZuHmURur5BTdrkHcnlxd.js

8 ms

v2

v2

48 ms

dpx

dpx

7 ms

xrefid.xgi

xrefid.xgi

5 ms

ca.png

ca.png

167 ms

light-top.css

light-top.css

95 ms

collect

collect

85 ms

widgets.js

widgets.js

107 ms

getAllAppDefault.esi

getAllAppDefault.esi

97 ms

collect

collect

17 ms

SEO Factors

kantarmedia-tgigb.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kantarmedia-tgigb.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kantarmedia-tgigb.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kantarmedia-tgigb.com

Open Graph data is detected on the main page of Kantar Media Tgigb. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: