Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

kia.co.uk

Discover Our Kia Range & Find A Local Dealer | Kia UK

Page Load Speed

31.5 sec in total

First Response

305 ms

Resources Loaded

25.2 sec

Page Rendered

6 sec

kia.co.uk screenshot

About Website

Click here to check amazing Kia content for United Kingdom. Otherwise, check out these important facts you probably never knew about kia.co.uk

The official Kia UK website. Browse new and used Kia cars, download a brochure, find a dealer and book a test drive online.

Visit kia.co.uk

Key Findings

We analyzed Kia.co.uk page load time and found that the first response time was 305 ms and then it took 31.2 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

kia.co.uk performance score

0

Network Requests Diagram

kia.co.uk

305 ms

www.kia.co.uk

510 ms

1356 ms

main.css

555 ms

jquery.js

661 ms

Our browser made a total of 109 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Kia.co.uk, 56% (61 requests) were made to Kia.com and 6% (6 requests) were made to Assets.adobedtm.com. The less responsive or slowest element that took the longest time to load (6.8 sec) relates to the external source S.ytimg.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 6.4 MB (42%)

Content Size

15.2 MB

After Optimization

8.8 MB

In fact, the total size of Kia.co.uk main page is 15.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 10.9 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 120.2 kB

  • Original 132.7 kB
  • After minification 99.5 kB
  • After compression 12.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 33.3 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 120.2 kB or 91% of the original size.

Image Optimization

-28%

Potential reduce by 3.0 MB

  • Original 10.9 MB
  • After minification 7.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Kia needs image optimization as it can save up to 3.0 MB or 28% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-74%

Potential reduce by 2.3 MB

  • Original 3.1 MB
  • After minification 2.4 MB
  • After compression 799.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 2.3 MB or 74% of the original size.

CSS Optimization

-85%

Potential reduce by 965.7 kB

  • Original 1.1 MB
  • After minification 989.5 kB
  • After compression 173.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kia.co.uk needs all CSS files to be minified and compressed as it can save up to 965.7 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 48 (47%)

Requests Now

102

After Optimization

54

The browser has sent 102 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

SEO Factors

kia.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kia.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kia.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Kia. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: