Report Summary

  • 24

    Performance

    Renders faster than
    44% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 95% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    82% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

kia.com.co

Carros Nuevos | Sedán | Suv | Camioneta | Kia Colombia

Page Load Speed

2.5 sec in total

First Response

143 ms

Resources Loaded

2.2 sec

Page Rendered

176 ms

kia.com.co screenshot

About Website

Visit kia.com.co now to see the best up-to-date Kia content for Colombia and also check out these interesting facts you probably never knew about kia.com.co

Bienvenido a Kia Colombia aquí encontrarás el vehículo que se acopla a tus necesidades ¡Qué esperas para conocerlos!

Visit kia.com.co

Key Findings

We analyzed Kia.com.co page load time and found that the first response time was 143 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

kia.com.co performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

53/100

10%

LCP (Largest Contentful Paint)

Value9.2 s

1/100

25%

SI (Speed Index)

Value9.3 s

12/100

10%

TBT (Total Blocking Time)

Value1,970 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value17.9 s

3/100

10%

Network Requests Diagram

kia.com.co

143 ms

css_pbm0lsQQJ7A7WCCIMgxLho6mI_kBNgznNUWmTWcnfoE.css

11 ms

css_ubFKMNnUNs3ib9g576EoAHKyV5R0AQlCm4uLubRHRec.css

11 ms

css_SJIMTPevqZ2kfsWUv381hqa_kp1GO9ynvz-KULUxlB4.css

13 ms

css_OMalKVXpP-tkw2_VolhvWKJ95muB7gpZJKPv0pMUG6w.css

14 ms

Our browser made a total of 119 requests to load all elements on the main page. We found that 71% of them (85 requests) were addressed to the original Kia.com.co, 8% (9 requests) were made to Fonts.gstatic.com and 3% (4 requests) were made to Tags.tiqcdn.com. The less responsive or slowest element that took the longest time to load (1.6 sec) relates to the external source Pixel.mathtag.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 642.5 kB (18%)

Content Size

3.7 MB

After Optimization

3.0 MB

In fact, the total size of Kia.com.co main page is 3.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 3.1 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 40.8 kB

  • Original 51.1 kB
  • After minification 48.5 kB
  • After compression 10.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 40.8 kB or 80% of the original size.

Image Optimization

-7%

Potential reduce by 215.3 kB

  • Original 3.1 MB
  • After minification 2.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kia images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 286.0 kB

  • Original 387.5 kB
  • After minification 269.6 kB
  • After compression 101.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 286.0 kB or 74% of the original size.

CSS Optimization

-82%

Potential reduce by 100.4 kB

  • Original 122.4 kB
  • After minification 117.4 kB
  • After compression 22.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kia.com.co needs all CSS files to be minified and compressed as it can save up to 100.4 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 37 (35%)

Requests Now

105

After Optimization

68

The browser has sent 105 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

kia.com.co accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

kia.com.co best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

kia.com.co SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    ES

  • Language Claimed

    ES

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kia.com.co can be misinterpreted by Google and other search engines. Our service has detected that Spanish is used on the page, and it matches the claimed language. Our system also found out that Kia.com.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Kia. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: