Tools & Wizards About Us
kiddies-kingdom.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

kiddies-kingdom.com

Online Baby Shop and Nursery Store UK | Pushchairs, Furniture & Accessories

Page Load Speed

4.2 sec in total

First Response

236 ms

Resources Loaded

3.5 sec

Page Rendered

480 ms

kiddies-kingdom.com screenshot

About Website

Welcome to kiddies-kingdom.com homepage info - get ready to check Kiddies Kingdom best content for United Kingdom right away, or after learning these important things about kiddies-kingdom.com

Welcome to Kiddies Kingdom, Online baby shop & Nursery equipment specialist. Established over 30 years, we offer the BIGGEST brands at the cheapest prices.

Visit kiddies-kingdom.com

Key Findings

We analyzed Kiddies-kingdom.com page load time and found that the first response time was 236 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

kiddies-kingdom.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value23.9 s

0/100

25%

SI (Speed Index)

Value13.6 s

2/100

10%

TBT (Total Blocking Time)

Value5,020 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.038

100/100

15%

TTI (Time to Interactive)

Value31.6 s

0/100

10%

Network Requests Diagram

kiddies-kingdom.com

236 ms

www.kiddies-kingdom.com

916 ms

v_1629_47a9cb73cb200771e43d2491c66efb4b_all.css

545 ms

css2

32 ms

logo.svg

173 ms

Our browser made a total of 127 requests to load all elements on the main page. We found that 80% of them (101 requests) were addressed to the original Kiddies-kingdom.com, 6% (8 requests) were made to Static.klaviyo.com and 2% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Kiddies-kingdom.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 177.5 kB (5%)

Content Size

3.8 MB

After Optimization

3.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kiddies-kingdom.com main page is 3.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 3.1 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 146.4 kB

  • Original 179.5 kB
  • After minification 179.5 kB
  • After compression 33.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 146.4 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 3.9 kB

  • Original 3.1 MB
  • After minification 3.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kiddies Kingdom images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 27.3 kB

  • Original 411.8 kB
  • After minification 410.5 kB
  • After compression 384.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 102.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered.

Requests Breakdown

Number of requests can be reduced by 61 (60%)

Requests Now

102

After Optimization

41

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 102 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kiddies Kingdom. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 57 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

kiddies-kingdom.com

kiddies-kingdom.com

236 ms

www.kiddies-kingdom.com

www.kiddies-kingdom.com

916 ms

v_1629_47a9cb73cb200771e43d2491c66efb4b_all.css

v_1629_47a9cb73cb200771e43d2491c66efb4b_all.css

545 ms

css2

css2

32 ms

logo.svg

logo.svg

173 ms

js

js

479 ms

506-brand_home.jpg

506-brand_home.jpg

512 ms

499-brand_home.jpg

499-brand_home.jpg

513 ms

66-brand_home.jpg

66-brand_home.jpg

169 ms

419-brand_home.jpg

419-brand_home.jpg

178 ms

235-brand_home.jpg

235-brand_home.jpg

227 ms

281-brand_home.jpg

281-brand_home.jpg

258 ms

299-brand_home.jpg

299-brand_home.jpg

333 ms

287-brand_home.jpg

287-brand_home.jpg

383 ms

197-brand_home.jpg

197-brand_home.jpg

514 ms

412-brand_home.jpg

412-brand_home.jpg

512 ms

336-brand_home.jpg

336-brand_home.jpg

549 ms

47-brand_home.jpg

47-brand_home.jpg

560 ms

49a538c6a7a9ea46b1417f63ca7818d3.jpg

49a538c6a7a9ea46b1417f63ca7818d3.jpg

771 ms

dc4d8649ee3c768a6059adb1e175409e.jpg

dc4d8649ee3c768a6059adb1e175409e.jpg

779 ms

7bae92d742cc9456bbd9b3347876ed1f.jpg

7bae92d742cc9456bbd9b3347876ed1f.jpg

872 ms

430069fefea0ae376d3f9e882fb424c9.jpg

430069fefea0ae376d3f9e882fb424c9.jpg

946 ms

samedaydispatch.svg

samedaydispatch.svg

692 ms

bestprice.svg

bestprice.svg

630 ms

nextdaydelivery.svg

nextdaydelivery.svg

710 ms

estb25y.svg

estb25y.svg

774 ms

onehourdelivery.svg

onehourdelivery.svg

790 ms

largestock.svg

largestock.svg

856 ms

rearrange.svg

rearrange.svg

858 ms

bignursery.svg

bignursery.svg

860 ms

joie-stages-group-012-car-seat-coal.webp

joie-stages-group-012-car-seat-coal.webp

946 ms

to-fit-bugaboo-stardust-cotton-fitted-sheet-white.webp

to-fit-bugaboo-stardust-cotton-fitted-sheet-white.webp

937 ms

britax-kidfix-i-size-group-2-3-high-back-booster-car-seat-cosmos-black.webp

britax-kidfix-i-size-group-2-3-high-back-booster-car-seat-cosmos-black.webp

1012 ms

aya-4in1-multifunctional-nursing-pregnancy-pillow-grey-hearts.jpg

aya-4in1-multifunctional-nursing-pregnancy-pillow-grey-hearts.jpg

1168 ms

bugaboo-stardust-travel-cot-black-clearance.webp

bugaboo-stardust-travel-cot-black-clearance.webp

949 ms

joie-spin-360-group-01-isofix-car-seat-ember.webp

joie-spin-360-group-01-isofix-car-seat-ember.webp

1092 ms

aya-easyspin-360-i-size-all-stage-car-seat-graphite.webp

aya-easyspin-360-i-size-all-stage-car-seat-graphite.webp

1025 ms

aya-4in1-multifunctional-nursing-pregnancy-pillow-grey-hearts-bounty-m.jpg

aya-4in1-multifunctional-nursing-pregnancy-pillow-grey-hearts-bounty-m.jpg

1328 ms

silver-cross-clic-stroller-space.webp

silver-cross-clic-stroller-space.webp

1029 ms

joie-serina-swivel-swing-natures-alphabet.webp

joie-serina-swivel-swing-natures-alphabet.webp

1075 ms

lib.js

lib.js

446 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

52 ms

conversion.js

conversion.js

120 ms

fo.js

fo.js

74 ms

lantern_global_2191.min.js

lantern_global_2191.min.js

53 ms

klaviyo.js

klaviyo.js

63 ms

ddb0fd31-bec0-40e3-bc3f-749c3f8fc116

ddb0fd31-bec0-40e3-bc3f-749c3f8fc116

591 ms

jquery-1.11.0.min.js

jquery-1.11.0.min.js

1048 ms

jquery-migrate-1.2.1.min.js

jquery-migrate-1.2.1.min.js

1023 ms

jquery.easing.js

jquery.easing.js

998 ms

tools.js

tools.js

953 ms

jquery.fancybox.js

jquery.fancybox.js

947 ms

tooltipster.bundle.min.js

tooltipster.bundle.min.js

1001 ms

front.js

front.js

946 ms

stmegamenu.js

stmegamenu.js

899 ms

jquery.accordion.js

jquery.accordion.js

757 ms

jquery.hoverIntent.js

jquery.hoverIntent.js

848 ms

carriercompare.js

carriercompare.js

842 ms

jquery.autocomplete.js

jquery.autocomplete.js

893 ms

pxiEyp8kv8JHgFVrFJA.ttf

pxiEyp8kv8JHgFVrFJA.ttf

19 ms

pxiByp8kv8JHgFVrLDz8V1s.ttf

pxiByp8kv8JHgFVrLDz8V1s.ttf

43 ms

pxiByp8kv8JHgFVrLEj6V1s.ttf

pxiByp8kv8JHgFVrLEj6V1s.ttf

44 ms

blocksearch.js

blocksearch.js

931 ms

jquery.bxSlider.min.js

jquery.bxSlider.min.js

869 ms

ajax-cart.js

ajax-cart.js

877 ms

jquery.scrollTo.js

jquery.scrollTo.js

746 ms

jquery.serialScroll.js

jquery.serialScroll.js

778 ms

jquery.bxslider.js

jquery.bxslider.js

864 ms

jquery-v1.front.js

jquery-v1.front.js

724 ms

functions.js

functions.js

741 ms

FPGFrontProductListController.js

FPGFrontProductListController.js

779 ms

freshdesk.js

freshdesk.js

710 ms

qdp.js

qdp.js

871 ms

front.js

front.js

723 ms

typeahead.js

typeahead.js

881 ms

hogan.js

hogan.js

708 ms

jquery-ui.js

jquery-ui.js

931 ms

algoliasearch.min.js

algoliasearch.min.js

792 ms

main.js

main.js

764 ms

theme.js

theme.js

712 ms

jquery.ui.core.min.js

jquery.ui.core.min.js

781 ms

jquery.ui.widget.min.js

jquery.ui.widget.min.js

774 ms

jquery.ui.mouse.min.js

jquery.ui.mouse.min.js

717 ms

jquery.ui.slider.min.js

jquery.ui.slider.min.js

723 ms

front.js

front.js

702 ms

front.js

front.js

735 ms

front.js

front.js

735 ms

front.js

front.js

732 ms

trackingClient.bundle.js

trackingClient.bundle.js

720 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

866 ms

AvenirLTStd-Book.woff

AvenirLTStd-Book.woff

847 ms

mima-xari-single-pushchair-with-graphite-chassis-blackstone.webp

mima-xari-single-pushchair-with-graphite-chassis-blackstone.webp

788 ms

snuz-fino-3-piece-nursery-furniture-set-white.webp

snuz-fino-3-piece-nursery-furniture-set-white.webp

781 ms

silver-cross-pioneer-complete-baby-11-piece-travel-system-bundle-pepper.webp

silver-cross-pioneer-complete-baby-11-piece-travel-system-bundle-pepper.webp

779 ms

icandy-orange-3-designer-collection-complete-12-piece-bundle-black-crush.webp

icandy-orange-3-designer-collection-complete-12-piece-bundle-black-crush.webp

758 ms

silver-cross-pioneer-21-dream-i-size-base-bundle-travel-system-clay.webp

silver-cross-pioneer-21-dream-i-size-base-bundle-travel-system-clay.webp

754 ms

icandy-peach-7-complete-pushchair-bundle-phantom-olive-green.webp

icandy-peach-7-complete-pushchair-bundle-phantom-olive-green.webp

793 ms

bababing-raffi-15-piece-travel-system-home-bundle-gloss-black.webp

bababing-raffi-15-piece-travel-system-home-bundle-gloss-black.webp

773 ms

bababing-raffi-17-piece-travel-home-feeding-bundle-gloss-black.webp

bababing-raffi-17-piece-travel-home-feeding-bundle-gloss-black.webp

768 ms

icandy-core-complete-cocoon-base-bundle-dark-grey.webp

icandy-core-complete-cocoon-base-bundle-dark-grey.webp

759 ms

326-brand_home.jpg

326-brand_home.jpg

713 ms

252-brand_home.jpg

252-brand_home.jpg

710 ms

92-brand_home.jpg

92-brand_home.jpg

776 ms

store.png

store.png

781 ms

newstore.png

newstore.png

837 ms

basket-sketch-icon.svg

basket-sketch-icon.svg

721 ms

css_sprites-50x50.webp

css_sprites-50x50.webp

783 ms

slide_base.png

slide_base.png

707 ms

150brands.jpg

150brands.jpg

719 ms

Video-Shopping-w.png

Video-Shopping-w.png

709 ms

footer-logo-icon.svg

footer-logo-icon.svg

642 ms

246 ms

327 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

232 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

233 ms

runtime.575e76507d014c43b1b9.js

runtime.575e76507d014c43b1b9.js

166 ms

sharedUtils.ef3296608bc2583174d6.js

sharedUtils.ef3296608bc2583174d6.js

220 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

220 ms

vendors~signup_forms~onsite-triggering.733ed8744f200f7d4d54.js

vendors~signup_forms~onsite-triggering.733ed8744f200f7d4d54.js

224 ms

vendors~signup_forms.824396622be3ec2234ff.js

vendors~signup_forms.824396622be3ec2234ff.js

220 ms

default~signup_forms~onsite-triggering.968e4cc173bff13b788f.js

default~signup_forms~onsite-triggering.968e4cc173bff13b788f.js

218 ms

signup_forms.ea381fabab056fd7e65a.js

signup_forms.ea381fabab056fd7e65a.js

220 ms

arrow-left.svg

arrow-left.svg

303 ms

arrow-right.svg

arrow-right.svg

374 ms

28 ms

activityi;src=4661205;type=count0;cat=homep0;u9=[IsBuyer];ord=9680485513526.947

activityi;src=4661205;type=count0;cat=homep0;u9=[IsBuyer];ord=9680485513526.947

85 ms

src=4661205;type=count0;cat=homep0;u9=[IsBuyer];ord=9680485513526.947

src=4661205;type=count0;cat=homep0;u9=[IsBuyer];ord=9680485513526.947

79 ms

Accessibility Review

kiddies-kingdom.com accessibility score

72

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

kiddies-kingdom.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

kiddies-kingdom.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kiddies-kingdom.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kiddies-kingdom.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kiddies-kingdom.com

Open Graph description is not detected on the main page of Kiddies Kingdom. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: